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Telefonica Reveals iPhone 3G Pricing Plans

3 Comments Published by Rudy De Waele July 10th, 2008 in Operators, Mobile Apps, Mobile Lifestyle, 3G, Cool Devices, Announcements, User-Experience, Usability, mobile 2.0, Experience Design, Trends, Mobile Culture, Innovation, iPhone

Today Telefónica revealed its pricing plans for the iPhone 3G, tomorrow available in Spain in over 1.500 Telefónica stores and in 15 other countries. Telefónica is distributing the Apple iPhone in 12 Latin American countries and the Czech Republic. This builds on earlier exclusive, multi-year agreements signed between the two companies in the UK and Ireland, bringing the total number of territories in which Telefónica will sell the iconic device to 16, a combined addressable market of more than 500 million people – making Telefónica one of the leading global distributors of this revolutionary device.

Since the iPhone was launched by O2 in the UK, sales have exceeded all expectations and have greatly fuelled net customer additions, particularly high-end contract customers. Furthermore, the average monthly revenue of an iPhone customer is reported 30% higher than that of a regular contract customer, while the iPhone has generated the highest level of customer satisfaction of any terminal on the market.

Check these latest figures on iPhone consumption in US below by m:metrics (recently acquired by comScore)

Data from comScore M:Metrics confirms that the iPhone (and its associated mandatory data plan) is compelling consumers to consume mobile content by a considerable factor. The table below shows Benchmark Indices between 203 (two times more likely to send photos or videos than the market average) and 1208 (twelve times more likely to listen to music on their device than the market average) for the iPhone versus the market average. Even against smartphones, the rates of mobile content consumption are considerably higher. (please check m:metrics for full details on this survey)

Telefónica is aiming at its more than 23 million mobile customers in Spain, as well as customers of other Spanish mobile operators who switch to Movistar. Basically anyone can get an iPhone (even for FREE in some cases), as long as you are an existing customer or want to become a customer of Telefónica, there are price plans for existing and new customers, individuals and companies. You can consult all current priceplans and offers at iPhone 3G Telefónica Movistar website (http://www.iphone.movistar.es/).

Combined with a voiceplan, the most significant data traffic packages are Tarifa Plana iPhone at 15 euro for 200Mb/month and Tarifa Plana iPhone Plus at 25 euro for 1Gb/month. When a customer exceeds this limit, Telefónica will slow down the user’s connecting speed, which I think is a smarter solution then starting to charge higher without the user’s knowledge. I’m not sure yet about the other options for heavy data consumers like me exceeding this limit, I suppose I’ll have to find it out when my consumption gets there…

But that’s it, I’m sold! I would have bought an iPhone 3G today but I will need to wait untill I’m back in the country next week. With my average monthly bills of around 400 euros (and many times higher) I’m the perfect new client for Telefónica I need to make sure though I get a good data roaming plan with all the travelling ahead the coming months.

What I’m looking forward is to start using the many available iPhone applications, now available through the iPhone App Store; in mobile it’s all about the channeling and the distribution of course!

I can only hope that in the end I will pay less for more data consumption on a better device then Telefónica’s competitors I will keep you posted how that goes!

3G, 3g iphone, Announcements, apple, apple apps, Cool Devices, Experience Design, flatrate, innovation, iphone, iphone 3g, iphone3g, M:Metrics, mmetrics, mobile 2.0 iphone 2.0, Mobile Apps, Mobile Culture, Mobile Lifestyle, mobileweb, Operators, pricing plan, spain, tarification, telefónica, telefonica, Trends, usability, user experience

Mobile Web 2.0 Summit 2008

1 Comment Published by Rudy De Waele June 8th, 2008 in Social Media, Mobile Marketing, Mobile Events, Mobile Content, Predictions, Announcements, Mobile Advertising, Mashup, Mobile Search, Moblog, mobile 2.0, Trends, Innovation, Mobile Video, Conversations, Mobile Games, Events

Next Wednesday and Thursday I’ll be at the Mobile Web 2.0 Summit 2008, organised by Osney Media in London. If you haven’t seen the program yet, it’s a real impressive line-up of speakers, topics and panel sessions includin participations from AdMob Inc, AMF Ventures, Arena Mobile, Bango, Bouygues Telecom, BuddyPing, Dopplr, Fjord, Flirtomatic, Futuretext, GoMo News, Google, GyPSii, Hutchison Whampoa Europe, mBlox, Mocospace, MEF, Mozilla, M:Metrics, Nokia, Orange, Ovum, Swisscom, Sponge, Telefonica O2 Europe, Vodafone Group, Xtract, Yell and Yahoo. Check the full agenda here.

I’m doing a panel with Tom Hume from Future Platforms and Monty Munford from Monty’s Gaming and Wireless Outlook on this year’s hits and misses in mobile technology. That should be fun!

Lots of known industry folks, I hope I can spend some time with the people I didn’t had a chance to meet yet. So, ping me if you’d like to catch up with me.