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MobileMonday and MVNO’s started in Spain around the same time in 2006, so we thought it’s about time for an update. The next MobileMonday Madrid will have a session dedicated to the MVNO (Mobile Virtual Network Operator) perspective with speakers from three MVNO’s: MásMóvil, Bankinter Móvil and Simyo, and the analysis from a pricing expert from Simon – Kucher & Partners. As usual, we will also have two presentations from Spanish startups to be announced at the event itself.

Speakers include: Philip Daus, Senior Consultant at Simon – Kucher & Partners Strategy & Marketing Consultants in the Madrid office. Maini Spenger, Co-Founder & CEO, MásMóvil Sergio Martínez-Cava Camacho, Innovation CTO and Head of Strategy & Marketing at Bankinter Móvil. And Jochen Doppelhammer, CEO of KPN (Simyo) in Spain.

Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out! Our last event was entirally booked.

NOTE also that we opened an online forum for the Spanish-speaking community at Yahoo! Groups: MobileMonday en Español. Subscribe and participate with other mobile professionals and entrepreneurs worldwide.

(Header Image © by Friendi Mobile)

For the opening of the 2008-2009 season, the next MobileMobile Madrid on September 29th, will address the topic of Mobile Internet Platforms with three major players: Google, Yahoo! and Microsoft to know their plans for the mobile business.

José Antonio Martínez Aguilar (Director of the Telecom and Media Division at Google), Alex Romero (Director for Strategic Partnerships for Portugal, Spain and France at Yahoo Europe) and Iván Lozano (Mobile Manager at Microsoft Spain) will share their view about the industry.

In addition, there’s also four Spanish start-ups that will present their elevator-pitch and will get feedback in return from the GYM.

As usual, attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP Marketing, of Bango and Andres Lozano Sanudo, Head of Spain, Portugal and LATAM of Nokia Interactive Advertising.

As usual, a networking party will follow the conference. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

Tomorrow I’m off to Madrid for a day of meetings, and for the next Mobile Monday Madrid that will cover the topic of Mobile Entertainment with some experienced players from the industry, including Pablo González, B2B Manager of Zed Iberia; Ricardo Mena Muñoz, Marketing Director at Digital Jokers y Mayhem Studio; Jaime Lanchares, CEO of Unkasoft and Luis Esteban, Managing Director at Arvato Mobile, who will share with us their vision of the future on Mobile Entertainment. Check all details on the webiste.

From Madrid, I’m flying to London for 2 days for the MEX Mobile User Experience Conference and the MEX Mobile User Experience Awards, hope to see you there; and ping me if you’d like to catch up.

The next Mobile Monday Madrid on April 21, 2008 will dive into the wonders of Mobile Messaging 2.0. This time invited speakers are Jan-Joost Kraal, VP of Mobile of eBuddy (12 million unique users! see recent TechCrunch coverage), Tim von Toerne, founder and VP Product of Hamburg-based Cellity and Enrico Noseda, Skype’s Director of Business Development Telecoms.

“The mobile messaging market, like many others, is in a perpetual state of change, with phenomenal growth that has taken directions few could have predicted. What started a few years ago as the emergence of groundbreaking market shifts is now coalescing into a new vision for using and enabling mobile messaging technology –– Mobile Messaging 2.0. (…) It also incorporates an emerging set of principles that will guide operators in the development of next generation mobile messaging networks. At its heart, it is a fundamental shift away from ‘network defined messaging’ to ‘user defined messaging’ that has the potential to benefit everyone.” (from the Mobile Messaging 2.0 White Paper from Airwide Solutions)

About:

eBuddy is a free web based messenger that enables you to chat with your MSN, Yahoo, Google Talk, MySpace and AIM buddies. When you’re on the road, outdoors or traveling you can use the mobile version of eBuddy to chat with your buddies. Every mobile device that supports xHTML or WAP can be used; this includes Cell Phones, PDA’s, Sony PSP and Nintendo DS! Check out the Mobile page for more info.

In order to enable mobile phone users to connect to the world, Cellity introduces its new mobile email feature. At Mobile Monday Madrid, Cellity will showcase the latest addition to cellity Communicator, a mobile application for powerful mobile communication. The feature-rich Java software bundles very useful functions like free text messaging with up to 2048 characters, traditional SMS for just 9 ct., international calls at up to a 90% savings, easy conference calls and a free backup service over the air. The software is completely free of charge.

Skype was founded in 2003 by Niklas Zennström and Janus Friis. Skype created a little piece of software that makes communicating with people around the world easy and fun. With Skype you can say hello or share a laugh with anyone, anywhere. And if both of you are on Skype, it’s free.

A networking party will follow the conference. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

All details at Mobile Monday Madrid website.

The next Mobile Monday Madrid on March 31, 2008 in collaboration with Forum Nokia covers Mobile Development and will explore the mobile developer’s ecosystem. The session will include speakers from Vodafone Betavine, an open community and mobile development resource hub, and the Open movilforum, an initiative started in Spain which aims to provide independant developers with open APIs (to be used with several mobile features like SMS, MMS, Location…).

Nokia’s global developer program, Forum Nokia connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises. More information is available at www.forum.nokia.com.

Speakers:

Jure Sustersic, Business Development Manager, Forum Nokia EMEA
Agustin, Nuñez, Director of Innovation Services and Terminals, Telefónica.
Oscar Puyal, Responsable for Open Source Strategy, Vodafone R&D.

Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

All details at Mobile Monday Madrid website.

Off to Madrid for this evening’s Mobile Monday Madrid that will cover Mobile Advertising. The topic was on everybody’s lips in 2007 and was put forward by many mobile start-ups as THE revenue model of the future. Mobile Marketing and Advertising was previously covered at MobileMonday Barcelona in July 2006. Fast forward 2008 where we’ll focus on a reality check on the status of Mobile Advertising concretely today.

Speakers’ this evening include:

Philip Gontier, Sales Director EMEA, JumpTap Europe
Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Juan Antonio Muñoz, Founder of Unkasoft
Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain
David Purón, Research and Development Engineer, Telefonica R+D. Open Mobile Alliance Requirements Development Working Group Chairman.

Manuel Alonso Coto, Dir. of the Master on Digital Advertising and Communications of the IE Business School will be the moderator.

I am really looking forward for the start-up presentations this evening, and also to Iñaki’s presentation on Vodafone’s Discovery Program, and David who leads the development of the Mobile Advertising 1.0 standards for Telefonica. We’re also going to launch a MobileMonday Madrid Kyte.tv channel tonight, more on that later here.

The event is fully booked!

After december’s MobileMonday Barcelona event on Location-Based Services, the next MobileMonday Madrid event of December 17 covers Mobile Social Media.

Social Media has gone mainstream this year with popular sites such as MySpace, YouTube, Facebook, Wikipedia, Flickr to only name the most popular. Social Media is the catalyst to the democratization of content publishing, transforming people from content readers into content publishers. Many of this social neworking & tools and sites can already be accessed from the mobile phone but the real challenges are lying into making all this user-generated content easily accesible on the phone in the right context while staying connected with your social network of friends wherever you are.

Another interesting line-up to cover and discuss this topic:

Jonathan Wood from SoonR, will explain how they deliver access to computer files and applications across converged networks by linking mobile devices to remote computers;

David Whitewood from trutap - who recently showcased at Under The Radar - Mobility event, will present their easy-to-use and free mobile service that combines all the elements of a young person’s social life into one application;

Christian Wiklund from Wichro will be presenting the 1st Wichro product, called ZKOUT. ZKOUT will be beta launched during Le Web 3 conference in Paris and launched to the public in Q1 2008. The service creates a bridge that connects your online and real world social networks;

Andy Abramson, author of VoIPWatch will talk about Mobile VoIP and Social Communications, as the blend between Social Networks and Social Media;

and Jaime González Rodríguez from Telefonica I+D will talk on Mobile Data and crossplatform (Mobile / Web / TV) services and the impact for Telco’s on their own service portfolio in order to harness the true potential of Mobile Social Media.

More details at MobileMondayMadrid.com. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out, this event is going to be a blast!

Not sure who ever organised 3 MobileMondays in 3 weeks - no I won’t advice it, unless it is to come and watch of course but it’s the way we had to get our act together to start the events in Madrid and get the rhythm right. All in all, I think we were able of keeping the right quality level we’re aiming at for every event…

After the succesful opening event of MobileMonday Madrid and the Mobile Web Applications topic covered in Barcelona, the next MobileMonday Madrid event on November 12 covers experiences from the UK Mobile Market. The UK has one of the most active emerging markets in next generation mobile data services, together with France, Germany, Italy and Spain. We want to learn about the experiences from some of the best positioned people in the UK Mobile industry and explore new market opportunities.

For this event we brought together Mike Short, VP Research and Development at O2 - Telefonica, Ray Anderson, CEO of Bango and Christopher Moisan of Taptu to share with us about their experiences and new business opportunities. The panel will be moderated by Ricardo Pérez from IE Business School.

All details and speakers’ bios at MobileMonday Madrid website. If you’re in the neighborhood, don’t wait to book your seat, the opening event was fully booked after 2 days only.

MobileMonday Madrid is taking off on Monday, October 29 at IE Business School (Instituto de Empresa). The opening event will focus on the Mobile Content topic and hosts for the occasion Hakan Ericsson from Mobile Complete (the MobileMonday “Community Favourite” Global Peer Awards winner), Guillermo Esteve of Vodafone Group R&D, and Karel de Beule from the promising local Spanish Start-up Kimia.

The event is free of charge; you just need to subscribe and confirm your seat. For mTrends readers in the Spanish capital that day, don’t wait last minute to subscribe; the event is nearly fully booked (150 seats available for this event).

Here the practicals:

Date: Monday, October 29, 2007

Location: Aula Magna, Instituto de Empresa

Topic: Mobile Content 2.0

Speakers Program:

Introductions:
Ricardo Pérez - Professor of Information Systems at Instituto de Empresa
Carles Ferreiro / Rudy De Waele - MobileMonday Barcelona & MobileMonday Madrid

Companies:
Hakan Ericsson, VP Sales Mobile Complete (USA)
Guillermo Esteve, Vodafone Group R&D (Spain)
Karel de Beule, CEO & Founder Kimia (Spain)

Networking:
One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work.

• 19h00 Registration and Pre-Networking
• 19h30 Mobile Content 2.0 Speaker sessions and discussion
• 20h45 Cocktail and Networking Party
• 21h30 End

Location / Venue:
MobileMonday Madrid will be held at the in the Aula Magna at the Instituto de Empresa in María de Molina 11, 28006 Madrid. You can check directions how to get there at IE website or download a map.

Location and Directions at Google Maps.

More details at the MobileMonday Madrid website.