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Following the response and feedback I got on the “Understanding Mobile 2.0” article I wrote at Read/WriteWeb a couple of weeks ago, I created a wiki space to start categorizing the so-called Mobile 2.0 companies.

You can acces the directory at mobile2companies.com.

I decided to use a wiki tool, called Wepaint, so companies can add their own information and keep it updated. You just need to sign-up to add your Mobile 2.0 company info page, you can add images, slideshows, video’s, and RSS feeds as well, and tag your page(s).

Companies can use the tool to keep the web community updated with latest news, elevator pitches, presentations of new products/services, etc. You can browse the wiki by category, by keywords, subscribe to the wiki feeds on new pages added or updated, comments and news, a lot of other stuff out there yet to discover.

The directory is far from complete, I just gave it an initial injection and added some companies I know to start with, so the best thing to do is add your page if you don’t find your company in there and update your page if you don’t like what I added, it’s a wiki, you know

Kudos to Carlo for helping me with the introduction texts.

Contact me if you would like to contribute to this project, to become a writer/moderator, to help develop the wiki, and for any suggestion and comments. I hope these pages will be usefull for the entire mobile value chain, spread the word!

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On November 16, 2006, IBDNetwork will host its sixth one-day Under the Radar event, which will feature 32 emerging startups in the mobile sector. Under the Radar will take place at the Microsoft campus in Mountain View, CA.

You’ll see a collection of companies in areas such as mobile content/video; sms and messaging; location/presence; voice services; marketing and advertising services; and a host of enabling technologies. It’s always a steller line-up of stealth companies and certainly a gathering of leading industry insiders and top-tier press/bloggers, a great chance to learn about the future of mobility- it’s challenges and opportunities from consumer adoption to monetization of services. Other participants include CNET-Fox Interactive-Google-Microsoft-Motorola-MTV-Qualcomm-Orange-Yahoo! and more.

I’m going to the conference, together with Ignacio Mondine, who will present his company Daem Interactive at the conference. It’s going to be very interesting to see and meet all those startups innovating wthin the mobility area; I’m especially interested in the real innovative companies and how they deploy their market strategy in function from different markets such as US and Europe.

Companies currently confirmed are:

4info | Admob | BubbleMotion | CascadaMobile | ComVu | Daem Interactive | EQO | Flurry | GreyStripe | Juice Wireless | Loopt | MobiFusion | Mobileplay | Mobo | MotionDSP | Nexage | Ontela | PayWi | Pinger | Pixpulse | Pixsense | Plusmo | Rocketalk | Renzoo | ScanR | Sharpcast | TinyPictures | Veeker | Voxlib | Winksite

I haven’t seen such a bunch of startups working in mobile together for a while… How about you?

Now here come the goodies for my blog readers:

m-trends.org readers can submit the best “under the radar” mobility company not already on the currently confirmed company list (see above); in other words you can digg one of your favourite mobile startups into the conference! – the winner will get a ticket to the conference ($495 value) and will get mentioned on the “under the radar” blog, as well as a “profile” post on the winning company as well.

Debbie Landa, CEO and Founder of IBDNetwork (the organizers of the conference) will judge herself the best submission done here at m-trends.org. All you need to do is send me an email (click my name in the sidebar) with subject “Under The Radar” and mention the startup you think should be present at the conference. Deadline for contest entries is Wednesday November 8 at midnight (CET) - which will give the winner a week of lead time to make travel arrangements.

And for those who don’t win or participate to the contest, m-trends.org readers receive the discounted price of $425 (save $70) by registering here (just mention m-trends.org).

Oh btw: anyone who would like to meet me while in SF or Bay Area between November 15-21, drop me a line too

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“There are more mobile phones than PCs, there are more Net-connected phones than PCs, and the scale of mobile phones means that a few companies (maybe one or two) touch almost all of the mobile phone users in the world in a more personal way than Microsoft, Intel, or even Dell do.”

Charlie Schick in The magnitude of things: What it means to make things in the millions

“We need to come down to earth, most “normal” people have never heard of RSS. I did a few weeks ago a presentation in front of a hundred heads of marketing of large corporations, very few of them just new what RSS was. And it’s absolutely normal, they don’t have to, they just have to understand what it brings them and their customers. We should make it obvious and not talk about technical stuff.”

and

“Blogs are taking off because they can be read (and commented) by people that know nothing about them. Podcasts will really take-off when they can more easily by listened to and viewed on TV sets. A few startups are working on it.”

Loic Le Meur in Introducing European startups at Innovate! europe’06

“In the mobile setting the user is frequently motivated by an intent to find something out fast because they want to do something else there and then, like make a phone call, book a flight, catch a train etc. This “saving time” objective is distinct from the “killing time” one. In the “saving time” frame of mind, there’s almost zero tolerance to anything remotely like surfing (i.e. faffing) around. In that setting, the whole web paradigm falls apart very quickly, especially if it’s actually the standard mega-screen web experience shoe-horned into a mobile nano-screen.”

Paul Golding in A Useful Mobile Web (idea #90)

“This leads to the big questions when working with the mobile web:

* Should I just wait for mobile phones and networks to catch up so they can grok my normal web app?
* Do I just need to bite the bullet and create a mobile version of my application (e.g. BBC.co.uk/mobile). If so, can I get away with a handheld stylesheet to do the job, or do I truly need a full application (the handheld css still requires downloading the full html body for example, and can only do SO much with the app.)”

Dion Almaer in Mobile Ajax: Safari Browser

“Nothing like downloading a nice big fat deck to get the 50,000 foot view–it’s all about talent, globalization, monetization and next generation product strategy (damn right on that one!)”

Susan Mernit in Yahoo! Analyst’s’ Day preso

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