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I am currently working on a new presentation on the state of Mobile 2.0 for my coming speaker sessions the coming months, starting at Plugg in Brussels next week. If you think you should be in there, send me a note and I’ll consider to include anything interesting and relevant related to the topic.

My previous presentation on the Mobile 2.0 Start-Up Ecosystem I uploaded 5 months ago on Slideshare has been viewed nearly + 14.000 times by now.

cell phone, convergence, events, innovation, mobile, mobile 2.0, Mobile Advertising, Mobile OS, Mobile Search, mobile2, plugg, presentations, social media, startups, Trends, web 2.0

Off to Madrid for this evening’s Mobile Monday Madrid that will cover Mobile Advertising. The topic was on everybody’s lips in 2007 and was put forward by many mobile start-ups as THE revenue model of the future. Mobile Marketing and Advertising was previously covered at MobileMonday Barcelona in July 2006. Fast forward 2008 where we’ll focus on a reality check on the status of Mobile Advertising concretely today.

Speakers’ this evening include:

Philip Gontier, Sales Director EMEA, JumpTap Europe
Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Juan Antonio Muñoz, Founder of Unkasoft
Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain
David Purón, Research and Development Engineer, Telefonica R+D. Open Mobile Alliance Requirements Development Working Group Chairman.

Manuel Alonso Coto, Dir. of the Master on Digital Advertising and Communications of the IE Business School will be the moderator.

I am really looking forward for the start-up presentations this evening, and also to Iñaki’s presentation on Vodafone’s Discovery Program, and David who leads the development of the Mobile Advertising 1.0 standards for Telefonica. We’re also going to launch a MobileMonday Madrid Kyte.tv channel tonight, more on that later here.

The event is fully booked!

advergaming, Announcements, cell phone, contextual advertising, discovery program, jumptap, madrid, mobile, mobile 2.0, Mobile Advertising, Mobile Monday, mobilemonday, Operators, shozu, spanish startups, startups, unkasoft, vodafone

2007 was a very prosperous and exciting year for mobile technology in general, still we’re just at the beginning of a new era of more magic to come in the mobile and web convergent area’s. So, traditionally I’m writing down 10 Mobile Trends for the coming year, always a good personal excercise how close one is predicting mobile market trends and an indicator of what I think will matter in 2008.

Read my Mobile and Wireless Trends for 2007 and check for yourself my gut feeling on what happened yet and what is still to come. It seems very obvious and easy but predicting trends can be tricky, just try it for yourself! Check also my del.icio.us for some interesting predictions from other technology blogs I bookmarked during holidays. One of my favorite readings during holidays is still Carlo Longino’s and Russell Buckley’s yearly predictions at Mobhappy. Do check them out!

So here are my Mobile and Wireless Trends for 2008:

1. Google’s Android and the Open Handset Alliance will definately take off in 2008. While the iPhone is doing probably the best job embracing mobile and web convergence, the Apple OS is still a closed system and used by a rather small market segment of users. Nokia’s Nseries - though all remarkeable devices - didn’t produce any breakthrough Symbian OS changes last year and is still too buggy to go mass-market - I don’t see my sister or father perform a device software update; which leaves the opportunity for Google and the Open Handset Alliance to get the new Linux-based operating system Android on several cutting-edge smartphones before year-end. Mobile OS, a truely competitive space in 2008!
   
2. The Rise of the Mobile Social Networks. M:Metrics released some promising data mid-2007 on the rise of the Mobile Social Networks. With the big social media networks all going mobile in 2007 (Facebook, MySpace, YouTube and Bebo, …), this trend will continue to rise in 2008, sustained by more flat rate introductions on different markets.
   
3. Apple will be seriously attacked by the music industry on its own, once disruptive, iTunes business model. 2008 will be the year of further downfall of DRM and the raise of watermarked audio-files. With Sony BMG planning to drop DRM - the last of the Big Four record labels with Warner Music Group, Universal Music Group and EMI Music, to throw in the towel on digital rights management. The end of DRM might embolden a host of new, online download venues initiated by the Big Four in its searches for a successful digital strategy. Note also the rise of new business models (!) giving away DRM-free, ad-supported music downloads, like the recently founded Rcrd Lbl by Peter Rojas. Read my DRM Free at Last! for a recent overview and links to previous posts on this topic.
4. Telefonica will introduce the 3G iPhone. To be announced at Mobile World Congress in Barcelona in February?
5. The return of the Location-Based Services. Since Nokia introduced the Nseries N95 with built in GPS, Location-Based Services are becoming exciting again. A new wave of mobile services and applications build on the location of the user (cell-ID and/or GPS) will see the light this year, driven by the open Google Maps API and flickr’s geotagged photo function. Read also my early 2005 coverage on the formerly known MoSoSos.
6. First iPhone competitors coming to market. Nokia will introduce a serious competitor for the iPhone. It has the hardware manufacturing intelligence and knowledge to come up with its own multi-touch screen interface. Biggest challenge for Nokia (and other manufacturers) will be to keep the OS user-experience as simple as the iPhone. Expect some great innovating devices from HTC too in 2008! (checkout the HTC Touch Dual).
7. Mobile Video Blogging starting to taking off. Though still to be used by early adopters, mobile video blogging tools such as Kyte.tv mobile are already doing a great job with Floobs and KaZiVu also looking very promising (both still in beta), not to forget about YouTube Mobile. All eyes will be on Seesmic however that has the right start-up vibe - instigated daily by its impressive experienced shareholders (and web 2.0 icons) and its very active beta-testers community. Imagining Seesmic to be used on your mobile phone is an easy one, the challenges for Seesmic are to bypass the complex technical issues and delivery of its great idea.
8. Mobile search, as already predicted last year will continue to be one of the most important and most used mobile applications. I keep this one in my list adding that some new players might disrupt the big Search market players, not having figured out the real mobile search issues such as accuracy, context, relevance, latency and the correct display of local and niche results.
9. PRM (Personal Rights Management) and Privacy policies and procedures will be high on the agenda for every entreprise and conscious connected individuals. Already talk of the connected crowds at LeWeb3, opening the Social Graphs might appear cool in your social media community but has to be done right! As a starter, check out Dataportability.org and watch Robert Scoble explaining his recent portability issues with Facebook.
10. Twitter and the breakthrough of the ultimate Mobile Presence Tool. Yes, Twitter is the utlimate mobile presence tool, since it’s the easiest to use (through SMS and mobile web access), and most accurate to stay connected at any time from anywhere… Jaiku has a definately a richer client but Twitter is the most easily integrated into most of your social networks, checkout MoodBlast that can simultaneously update multiple chat clients and web services presence tools. 2008 will also see the rise of lifestreaming apps like Tumblr, surprisingly simple on the web and looks great on your mobile phone.

Some of the downers of 2007:

- the sudden death of great blogger Marc Orchant - my deepest sympathies to Marc’s family.

- the whole blognation’s saga - one nation, many bugs…
- and just recently Om Malik’s heart attack - wish him strength, get well soon, Om!

Definately an urge for all bloggers not to forget about their daily excercise, no less!

I wish all my readers a great and magic 2008!

2008, 3G, 3g iphone, Analysis, Android, apple, bebo, convergence, Cool Devices, drm, emi, facebook, floobs, google, htc, innovation, iphone, itunes, kazivu, kyte, kyte.tv, leweb3, location based, Mashup, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Blog, Mobile Content, Mobile Games, Mobile Lifestyle, mobile marketing, mobile music, Mobile OS, Mobile RSS, Mobile Search, mobile video, mobile video blogging, mobile web, mobile world congress, mobileweb, mowser, Multi Touch Screen, myspace, NFC, nokia, Open Handset Alliance, Operators, os, personal rights management, Predictions, prm, rcrdlbl, seesmic, social media, sony bmg, startups, taptu, telefonica, touch dial, Trends, universal, user experience, warner, watermark, web 2.0, wireless, youtube

Not sure who ever organised 3 MobileMondays in 3 weeks - no I won’t advice it, unless it is to come and watch of course but it’s the way we had to get our act together to start the events in Madrid and get the rhythm right. All in all, I think we were able of keeping the right quality level we’re aiming at for every event…

After the succesful opening event of MobileMonday Madrid and the Mobile Web Applications topic covered in Barcelona, the next MobileMonday Madrid event on November 12 covers experiences from the UK Mobile Market. The UK has one of the most active emerging markets in next generation mobile data services, together with France, Germany, Italy and Spain. We want to learn about the experiences from some of the best positioned people in the UK Mobile industry and explore new market opportunities.

For this event we brought together Mike Short, VP Research and Development at O2 - Telefonica, Ray Anderson, CEO of Bango and Christopher Moisan of Taptu to share with us about their experiences and new business opportunities. The panel will be moderated by Ricardo Pérez from IE Business School.

All details and speakers’ bios at MobileMonday Madrid website. If you’re in the neighborhood, don’t wait to book your seat, the opening event was fully booked after 2 days only.

2.0, alcatel lucent, Announcements, bango, business school, carles ferreiro, dotopen, events, ie, innovation, instituto de empresa, madrid, mike short, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Events, mobile marketing, Mobile Search, mobile web, mobile2, mobile20, mobilemonday, mobilemondaymadrid, mobileweb, Operators, r&d, ray anderson, rudy de waele, startups, taptu, telefonica, Trends, vodafone

On November 15, I’ll attend - as a judge this time - the Under the Radar | Mobility conference, organised by Dealmaker Media in the Microsoft Conference Center Building in Mountain View, CA. It is a unique chance to see, hear, and meet key players in the mobile universe, from the elusive carriers to the content developers, stealth startups and the industry leaders… 42 Startups will present their company/product/service in 1 Day! The event is also a forum for partnerships, dealmaking, business development, and growth opportunities.

To me, it’s one of THE important events on a global level if you’re in for new innovative ideas and companies in the mobile value chain space. If you don’t know the event, feel free to check my Under The Radar - Mobility 2006 conference review.

You’ll see a collection of companies in areas such as mobile content/video; social networking; voice services; marketing and advertising services; and a host of enabling technologies. From the industry experts and pundits to the company presentations and demos, you will learn about the future of mobility - its challenges and opportunities from consumer adoption to monetization of services.

Check this years’ detailed schedule here.

PRESENTING COMPANIES:
Boopsie | Buzzwire | Dial Directions | eZee, inc. | FoneMine | Frengo | Heysan! | Hovr | IceBreaker, Inc. | Imthere | Kadoink | Lypp | Mobile Distillery | mobio | Mocapay | mPortico | QuickMobile | RemoTV, Inc. | Utterz | TagText | Talkster | Tilefile Limited | Transpera | Tricast Media, Inc | Trutap Limited | Vlingo | Vollee | Xosphere | Yap | YoMedia | ZenZui

GRADUATE CIRCLE:
Cellufun | Concilio Networks | Iamota Corporation | Jangl | Juice Wireless | Mocospace | Quattro Wireless | UnWired Nation | Vringo | Waterfall Mobile

mTrends readers get a $100 off the price of the Under the Radar | Mobility conference. You can get your mTrends VIP Rate here, just mark mTrends in the “How did you hear about this event?” field. mTrends readers get a Special VIP Price at $595.00. Normal price for Non-Members is $695.00 in advance and $795 at the door.

I’ll be in the valley from November 13 till 18, let me know if you would like to catch up.

advertising, Boopsie, Buzzwire, carriers, cell phone, Cellufun, Concilio Networks, Dial Directions, discovery, events, eZee, FoneMine, Frengo, Heysan, Hovr, Iamota Corporation, IceBreaker, Imthere, infrastructure, innovation, Jangl, Juice Wireless, Kadoink, Lypp, media, messaging, mobile, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Distillery, Mobile Events, Mobile Lifestyle, mobile marketing, Mobile RSS, Mobile Search, mobile video, mobile web, mobility, mobio, Mocapay, Mocospace, mPortico, Operators, platform, publishing, Quattro Wireless, QuickMobile, RemoTV, search, sharing, social media, social networking, startups, TagText, Talkster, Tilefile Limited, Transpera, Trends, Tricast Media, Trutap Limited, Under The Radar, UnWired Nation, Utterz, Vlingo, voice, voip, Vollee, vringo, Waterfall Mobile, Xosphere, Yap, YoMedia, ZenZui

Is the Mobile Web slowly leaving its’ infancy? Or is this really a start of something big coming our way? Googling the “mobile web” gives us 1.920.000 results, that’s pretty convincing something is happening. Using terms such as ‘mobile web‘ to ‘Mobile Web 2.0‘ and ‘Mobile 2.0‘ has raised many discussions amongst colleague bloggers; with the introduction of the iPhone, Steve Jobs introduced the ‘real internet’ on a portable device, so it’s really still an ongoing discussion… One thing we all do agree on is that’s it’s all about the world wide web becoming accessible on mobile devices, initiating a new wave of ‘next generation mobile services’.

Informa Telecoms and Media had the bright idea to gather some of the best thinkers and doers in this field and organize a real summit called the Mobile Web 2.0 Conference on 18-19 September 2007 in London.

Do check the agenda of the 2-day conference, the speakers line-up is really impressive: participations include web companies such as Yahoo, Skype, Amazon (Jeff Barr!); speakers from MNO’s including 3, O2, T-Mobile International, BT Global Services, Telia Sonera, Orange, Vodafone; by now well-known startups such as Shozu, AdMob, MyStrands, Eyeka, Widsets, Tariq Krim of Netvibes, in a unique mix including a lot of blog pals who explored the Mobile Web possibilities since it’s inception, like Daniel Appelquist, Ajit Jaokar, Tomi T Ahonen, Tom Hume and Russell Buckley, definately a unseen line-up so far of industry experts dedicated exclusively around the Mobile Web 2.0 topic in Europe.

Lots of essential topics will be covered, such as:

• Examine the impact of Mobile Web 2.0 on traditional mobile and web business models: Interaction of web, mobile, media, broadcast and telecom spheres
• Discover what services will bring Mobile Web 2.0 to life for the mass market
• Discuss how user interface strategies and widgets facilitate discoverability
• Determine market demand for mobile communities across global markets and demographic segments and understand how to capture target audiences
• Pool experiences of existing challenges to user experience and drive browser and device solutions
• Mobilise the Long-Tail to enable the move of Web 2.0 applications to mobile
• Determine who will own the user’s digital footprint

I have been invited to do a talk on the Mobile Web 2.0 Start-up Ecosystem, one of the topics I have been researching on an ongoing basis since I started this blog. Here’s what I will focus on for my talk at the conference:

• Integrating mobility: what mobility features are start-ups concentrating on?
• Where do we see new start-ups : Who is investing in what?
• How do Mobile Web 2.0 propositions differentiate?
• Evaluating new propositions: showcase of launches in recent months

So, to any start-up who recently launched and who is active in the Mobile Web 2.0 space, don’t hesitate to get in touch with me (click my name in top of my sidebar) to share your experiences, who knows you might become a showcase in my presentation

Note there’s also a pre-conference workshop on ‘Understanding Mobile Web 2.0′ the day before the event. To create discussion and to give delegates an idea of what to expect at the event, the organizers also launched a conference blog. Ajit Jaokar - who recently came to explain his views on the topic at MobileMonday Barcelona will be interviewing conference speakers and will post more thoughts on this blog.

I’m really looking forward to this one!

2.0, Announcements, apple, browser, browsing, conference, convergence, events, informa, innovation, internet, iphone, london, long tail, mobile, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Events, Mobile RSS, Mobile Search, mobile web, mobileweb, Operators, social media, startups, Trends, Ubiquitous Devices, usability, user experience, w3c, web 2.0

iNNOVATE!europe is one of these rare conferences bringing together talented European tech startups, analysts, business angels and VC’s. It’s the first time I attented this conference and I’m definately going to put it on my agenda for next year, not only because the conference was impeccablement organised by Chris and Cathy from the Guidewire Group but most of all, it’s an event to catch up with some of the most relevant startups active in the next generation internet and mobile technology/services and to meet lots of professionals working in the ecosystems surrounding these startup innovations.

iNNOVATE!europe’07 presentations and demo’s are presented in the charming Theatro Principal in the city of Zaragoza, who is hosting also the EXPO 2008 World’s Fair. The iNNOVATE!europe’07 Innovators can demo in the halls and mezzanine surrounding the theatre in a very relaxed and intimate athmosphere, ideally for entrepreneurs to catch up with the angels and VC’s and press to demo and explain their products/services more in detail; the food served between the breaks was excellent, so kudos to the whole organzation who did a great job creating comfort in a nice environment, ideally to stimulate business relations and conversations.

Some in-depth interviews done by Chris Shipley with Martin Varsavsky, Founder and CEO of FON; Tariq Krim, Founder & CEO of Netvibes and some interesting panel discussions on topics ranging from Open Source to Open Innovation, the importance of R&D, A New Breed of Investors, Mobile Technology at an Economic Crossroad and Building Business Playing Games.

Below a wrapup of my impressions on the presentations and demo’s given by Fring, Mobiluck, Yoono, Plum, Wisher, Smaato, sMeet, G.ho.st, CoolIris, hiClip, IMinent, Trampoline Systems, Webwag, and many others, all mainly focused on next generation web and mobile services. No worries if you haven’t heard from these companies yet, their names are going to resonant a lot the coming months in the blogosphere. I’m not only focusing on the mobile companies who presented in Zaragosa but also on the next generation Web services since I believe the next wave of mobile ‘connected’ services will mainly come from existing web services going mobile, and the existing and new ones coming on mobile only will need to integrate and synchronize easily with web services… think one ID, one login to access all your communities and services from your mobile, I won’t be able to manage my multiple logins/passwords and services from my mobile phone as long as this process isn’t made easy.

The first presentation was done by seasoned entrepreneur Zyn Schreiber who founded G.ho.st (Global Hosted Operated SysTem), a completely new, Web-based operating system which interoperates with the Web’s leading software applications to deliver fully functional Virtual Computer with which you can make your personal computing environment accessible from any browser - single desktop, single sign-in and single file system, in one word, the desktop replacement system we all are waiting for. To me projects like G.ho.st. make a lot of sense, I’m managing I don’t know how many accounts, community services and hosted services, it’s getting harder and harder to keep track of all the elements one need to manage online. Some of the benefits of G.ho.st. are upload everything that is on your desktop to the g.ho.st virtual desktop and organise everything through a virtual file system, change languages in seconds - ever tried that in Windows, huh? Technology is still in alpha, public beta release soon.

VoxIQ presented a new speech recognition technology using artificial intelligence to overcome current limitations in this domain, sounds great but I think we’re pretty far away still from using efficient speech solutions in especially mobile technology - I can’t help it but I always get a vision of a civilization of people talking to their devices while the real people are walking next to them, imagine a meeting room where everyone starts to talk to his device to activate silent mode for example, doesn’t make a lot of sense to me as of now…

Berlin-Based startup sMeet had a great presentation introducing a new communications paradigm called ’social reality communications’: live communications in a kind of Second Life kind of environment, imagine real video chat and phone conversations within Second Life, connect though mobile, instant messaging, VoIP in virtual tv shows , virtual trade fairs, etc. TV 2.0 here I come! Screenagers - as Douglas Rushkoff calls them - will love this, living in virtual worlds, connecting to real people! Developed over a period of 4 years by a small team in stealth mode, several patents have been filed. I LOVE this one, sMeet guys R.O.C.K.!

“Investor of the Year” Dr. Hermann Hauser, Cofounder of Amadeus Capital, interviewed by Chris Shipley made some good points on many companies do mainly software: what about hardware innovation and investment? He believes in the future of machine-to-machine interactions and flexible displays as one of the major innovations in ICT the coming years. BTW: did you know that 60% of internet traffic coming from P2P video?

Some interesting views were explored during the panel discussion with Martin Duval from Orange, Maria Marced (!) former senior executive at Intel and Hans Van Grieken, VP at Capgemini on the role of R&D in the innovation process. Maria Marced expressed that innovation is all about excitement in the first place but also about lowering the entry part, enabling the ecosystems around your product/service, cost-efficiency, developing the right partnerships. Above all, brands need a focus, she demonstrated with the vision from ‘intel inside’ to a ‘leap ahead’: Intel thinks it really can improve people’s life through technology, a brand like Philips focused on Sense & Simplicity. Interesting view expressed by Martin Duval from Orange Next on Orange going convergent as a thread on their core business but at the same time a challenge as to improve their core business and discover new area’s; he explained what media and network convergence for a Telco is about: some partners becoming competitors, the need to build new and different partnerships, creation of new groups of innovation (satellites) in different area’s but he mentioned also that the stronger the brand is, the more difficult it gets for them to get into the participative media business culture (!)

More presentations on Rich Media getting Richer with BT’s spin-off Real Time Content explaining their patented technology called Adaptive Media, real time content intelligently customised to different profiles to fit the needs of the audience, publisher or contetn owner. Have a look at their demo at realtimecontent.com.

I twitterred the term ‘cinematic browsing‘ when CoolIris introduced their ‘Think Outside of the Browser’ mantra. Soujanya Bhumkar and his team of talented Indian developers presented PicLens, a widget/plugin/extension for the ones like Google/Firefox/Flickr to enable full screen advertising and image viewing, cinematic media discovery for the Web, quite impressive!

hiClip presented a solution to enhanced video integration for social networks of all sizes, check it out at gethiclip.com

After lunch break more demo’s focused on personalising the web, starting with IMinent, a French startup launching EMOVIDS, lets users choose their own videos as a source of self-expression, replacing smileys and winks. It’s basically a set of tools and a community of Instant Messaging users willing to expand the IM experience.

I believe this is a really interesting take, considering there are 750 million instant messaging users on the Web - Microsoft & Yahoo together take 80% of that market share, that’s twice as much as MySpace users (!)

One of my favorite presentations came from Paris-based Webwag with their WOD (Widget On Demand). Led by Franck Poisson (ex-Google France MD), he presented how easily you can cut, drag & drop articles & sections from your webpage to your personalised web page. My notes from the demo tell = impressive! Franck and his team understood a lot about next generation web & mobile: “it’s not about browsing, it’s all about synchronisation”. Webwag was one of the only companies presenting a live demo on the mobile phone showing their Mobidget solution - still in alpha, it looked really cool and easy; choosing a wallpaper from flickr on your phone, switching between feeds, etc. this is quite a powerfull widget environment.

Criteo provides predictive tools based on users’ tastes and behaviours, also called collaborative filtering (pushing the right product to the right person), an interesting technology indeed, but to me Criteo lacked some maturity in technology, I have seen more impressive real-time personalised recommendation solutions by the team from MyStrands for example. Interesting to note here is that recommendation is all about discovery, two different types of behavioural desision are differentiated here: search using keywords (rational decision) and the discovery process through recommendations (impulsive decision).

Mixed feelings of positivism and negativism in the Power Angels panel, composed of:

* Klaus Hommels, Venture Partner, Benchmark Capital
* Oliver Jung, Investment Manager, Adinvest
* Saul Klein, Venture Partner, Index Ventures
* Simon Levene, Partner, Accel
* Mark Tluszcz, Managing Partner, Mangrove Capital Partners

Here my rough notes from that session:

- 20 relevant vc’s and 20 angels in europe
- 30 investments last year, diversification (oliver)
- a lot less opportunities in EU then elsewhere
- just less deals in EU
- too much advertising as biz model for tech startups, Oliver likes to see more real pure business models build on revenues
- 50% funded seed companies will not survive
- too many companies on to few opportunities
- more people starting companies then people joining companies
- great talent pool in europe
- great examples serve as role model
- first 50 people building a team are fundamental!
- need more people joining teams than starting companies

Conclusion: it’s all about smart entrepreneurs and passionate people

Another of my favorite demo’s came from UK-based Trampoline Systems, led by reformed anthropologist Charles Armstrong. Charles showed us some of the most impressive to come in business applications using social networks, a lot of relevance and impressive visualisation technologies. Get a peek at trampolinesystems.com

Telepark showed us their personal web application solution telepark.wiki, using ajax-based wiki’s to improve collaboration. I see a lot of this kind of collaborative knowledge stores coming to market for the entreprise and small business.

Final presentation of Day 1 came from Andrew Grill of Seeker Wireless introducing their Seeker Zone, a Fixed Mobile Substitution Solution utilising available measurements on existing, unmodified mobile handsets, coupled with a understanding of the radio environment to provide low-cost, high accurancy, mass market mobile location without GPS. One application of their technology can support location-based billing, also called HomeZone as well as location search and mobile advertising. Andrew claimed their solution to be 50 times more accurate than cell-ID location solutions (in some cases). A paragraph to read twice to understand but do ask a demo when you meet Andrew, this is definately interesting and very different of what I have seen in this area before. If you haven’t noticed: location is a complex thing and remember GPS doesn’t work inside buildings

The evening all participants were invited to a nice cocktail and dinner in the Gran Hotel, ideal for all to improve their PRM - Personal Relationship Management, always handy in the days of Open Innovation business culture.

Eduardo Sciammarella from ProtoMobl kicked off day two with Fidg’t, unifying your online identities across multiple social networks. Fidg’t then provides updates from your network of friends… a kind of social networking adress book accessible across the Web, on the desktop, and from your mobile. Eduardo’s team brings more than 15 years of combined consumer product and software experience from Sony. Another company that understood it’s not about browsing, it’s about synchronisation! The demo was very simple & stupid straightforward integrating flickr & last.fm to see friends, pictures and know what they’re listening to. A web 2.0 unified platform, integrator of mutliple web 2.0 tools like blog/calendar/flickr/myspace/amazon/music/maps/etc, everything looked very easy on the phone demo (still in beta).

Webjam presented another solution of how to remix the web, the way you want, but more interesting was the interview with one of the key figures of the remixable web culture: Tariq Krim, Founder & CEO of Netvibes. I do not need to introduce you to Netvibes - if you don’t know about them, check it out yourself; below some scratches of my notes of the interview:

- needed better tool for himself - too many feeds, something to tie all gadgets together
- inspired by Rafat Ali in Wired on paidcontent.org (!)
- most popular link on del.icio.us on Day 1 of release (15.000 users)
- some days later 50.000 users, now reaching 10 million users
- netvibes created wiki through wikia to refine the product
- live translation tool, translations through communities
- work with 126 brands worldwide in 1,5 month
- everybody will need a syndication strategy for RSS feeds
- netvibes upto 10% of feedburner traffic (!)
- it’s all about personalisation
- interesting to see that google & others copy netvibes widgets, it grows the pie
- 400 million user potential, need quick and neat execution, available on every browser, keep the interface simple
- need a standard, open-source the technology
- it’s the widget economy, everybody ads value to everybody, give more sources out to the community
- spending zero on marketing 1st year, work through bloggers
- next generation of early adopters want simplicity

Tariq and Netvibes came right on time, it’s what users were waiting for, he and his team provided a simple and neat solution for a real need, a bright future ahead - chapeau!

More demo’s:

Yoono is an innovative Firefox add-on that instantly suggests similar sites, related blogs and people sharing the same interests while you are surfing - a bit similar to Stumble Upon. Facts: 700.000 people using Yoono in very short time!

Ekaabo develops social communities for special interest groups, one login to “jump” from one social community to the next with one content input module… With web 2.0 creating more then 10 “catch all” communities per day, no sincecure at all I would say. It’s called Communipedia, check it out here.

Another of my favorite presentatons and demo’s was done by Hans Peter Brondmo from