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While we Europeans might seem envious not being able to get hold of an iPhone immediately, there’s really no reason to be; having a little bit of patience might be beneficial for Apple to learn how people will use the iPhone and for the users to get hold of an improved version in a couple of months.

Don’t get me wrong: while I’m pretty convinced that the web browsing experience on the iPhone is probably the best ever created on a mobile device, there’s also something as being able to acces the content from wherever you are, and this seems to be a minor point of the iPhone - currently only available through AT&T EDGE network, don’t miss Carlo ’s interesting take on this aspect.

FYI: above screenshot taken on a Nokia N95 when browsing the www.apple.com/iphone website, no photoshopping involved

At Macworld San Francisco 2007, a couple of hours ago, Steve Jobs unveiled (finally!) the iPhone. You can watch the full keynote here and how the phone works here.

After more than 2 years of speculations everywhere, the iPhone became probably the most ever hyped device before it’s launch. Note that exactly one year ago was the last time I wrote about the iPhone in my mobile & wireless predictions for 2006: “My guess is that if Apple makes a move into mobile, they will come up with something more then just a mobile phone.”

Damn was I right! Apple - btw dropped offically ‘Computer’ from their company name today, comes up with an awesome hybrid device that stays true to Apple’s core: to design high-class technology products… And it’s no less with the iPhone, bypassing all it’s competitors with a full surface touchscreen device for better UI, and reconfigurable/adaptable UI’s:

iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.

I will leave you the pleasure to discover the new device, some first thoughts on the features I read about as of now:

• Visual Voicemail = great!
• 3G Radio = ??? Cost? Can you imagine this while roaming
• Exlusive carrier deal = all Apple fans will need to switch to Cingular in US
• 1 more year for iPhone launch in Europe = Apple has time to deal with EU operators
• iPhone runs Mac OS X = developers: start developing those widgets!
• Touchscreen display = seems fragile to carry in your pocket
• Multi-touch support = that’s really complex in tech dev -> chapeau!
• Proximity sensor = turns off the touch sensitivity when close to your face, can you dig?
• WiFi automatically engages when in range = Apple has AirPort experience here

All the rest, no real surprises, except that everything looks SO much better on an Apple device!

FYI: next hype to come: the merging of the iPhone and the iPod = the ideal device

Note to Steve: do something about the iTunes way too closed DRM, buying CD’s might become another next trend to be able to digitalize and listen to the music I bought on ALL the devices in my family…

I got this one from Fabien Girardin who’s currently writing his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments. Check his 7.5th Floor blog, loads of interesting stuff in there… makes you wonder quite often - shouldn’t we all do this a bit more?

Fabien pointed me out to a presentation he saw at reboot8, one of the interesting conferences out there “for the practical visionaries who are at the intersection of digital technology and change.” The presentation is from Chris Heathcote, a user experience manager who got inspired on the Nokia Mobile Web Server project.

If you hadn’t heard from the project yet, this is where mobile is heading soon, just consider:

“For quite some time it has been possible to access the Internet using mobile phones, although the role of the phone has strictly been that of a client. Considering that modern phones have processing power and memory on par with and even exceeding that of servers of the early web, there really is no reason anymore why webservers could not reside on mobile phones and why people could not create and maintain their own personal mobile websites.”

The presentation called “Mobile 2.0, A Mobile Internet Manifesto - A provocative vision of mobile phones and other portable devices as true connected members of the Internet.” is definately original and interesting but need probably some more (speaking) input to understand all logic behind but it reveals different thinking, the one I have been waiting to see more of it. You can download a copy of the presentation at his anti-mega blog here.

Man, this is going to occupy my brain cells for some days at least… Keep rockin’ Chris!

Yesterday I saw an ad on Spanish TV of Telefonica’s MNO Movistar, promoting flat-rate Mobile Internet acces for their 3G brand e-mocion, co-branded with Google and MSN Hotmail… I couldn’t believe my eyes. Mobile Internet advertising on TV? Of course we have seen some allusion to it on Vodafone Live ads, but as explicit like this? No we haven’t seen it like this here before.

So today I had to know everything about this e-mocion offer. First I tried to find the ad at YouTube but this one seems too fresh yet to be posted there already. Instead I found this really funny one… go and check it out anyway if you’re in for a laugh (no need to understand spanish

People who read this blog often know about my griefs against the high cost to acces the Mobile Internet. You can read the threads here and here if you haven’t done that yet.

At e-mocion website, you can find the announcement to access the mobile internet for 0,30 cent/session… Well, that’s better than my 0,50 cent I currently pay at Vodafone but when reading the small letters, it’s a promotion until September. So let’s find out more about this promotion and the marketing behind this new kind of partnership, at least in the mobile space.

I read the Google and MSN Hotmail Lead the New Portal Services; Movistar Turns ‘e-mocion’ into the New Flat-Rate Gateway to Cell Phone Content press release from May 3, being really surprised I haven’t read anything before on this news. Read also this article at Forbes.com:

” With the new flat rate per session, users will have unlimited access to content and services from both ‘e-mocion’ and the Internet, at only 0.30 euros per session, which, until the month of September, will have no time expiration. This initiative helps users, who will know at all times how much they will pay for browsing and accessing content.”

Good point! Until September all my sessions can be unlimited … not bad after all, maybe I should give it a try and calculate the difference on my mobile browsing consumption, for the price I pay at Vodafone I might have one of those fancy phones included

But let’s drop the pricing issue right now, what actually surprised me the most was the synchronised announcement of the Movistar partnership with Google and MSN Hotmail (get it?) For amateurs, some brain exercise can be done on this one…

Once I can acces the mobile internet I can also access Yahoo! Mobile services or whatever mobile web enabled service, I don’t need a partnership for this, so there is more going on, especially on the Google side. I tried to see the win-win of the partners involved but I don’t really see MSN services competing immediately with what Google wins in this deal…

From the same Forbes article mentioned above:

“With the inclusion of Google as e-mocion’s main search engine, users will be able to search for content based on keywords, facilitating the exploration and discovery of services. Initially, the search results will include links to external Internet content. In a subsequent phase, results will incorporate content from e-mocion. Google will use its technology and its indexing and content updating expertise to turn e-mocion into the starting point to access the Internet from a mobile phone.”

Google offers his Google Search Engine to access Movistar services and content - users can search music and video’s for example, while building its’ own user-base of course. Google gets useful stats and information on users and their search behaviour, soon they’re be able to deliver content through the Google Reader, offer Google Talk (VoIP), and so on… Google can start proposing its Google Music Search, Google Video, why not geo-locate straight to their Google Maps?

Has Telefonica Movistar accepted the role of mobile data pipeline provider yet?

Meanwhile, Google Talk is already offered on the Nokia 770 portable Internet Tablet, don’t have to draw that one out again, no?

Too much of a Google in one article? I just wonder how the small mobile services companies are going to find their way to the mobile consumer? You have to be able to deal straight with the operator or the manufacturer if you want to reach some critical mass, for sure… or going viral?

Maybe I can found out a bit more going to listen to Isabel Aguilera (CEO Google Spain and Portugal) next week at the Internet Global Conference.

Last week I have been working on a project with Kelly Goto from gotomedia. Kelly has been at the forefront of web and online usability for 16 years. Kelly and I both share the same vision:

While the wireless market has largely been dependent on the experimentation of the youth culture (especially in Asia) and the early adopter, the next wave of mobile success is dependent on creating sustainable brands, products and services that offer real value in the migration process to mobile.

Mobile usability design and user experience research and testing will be an essential key in helping defining successful mobile business applications and services for companies. The next coming years, any serious business needs to be easy accessible globally through diverse mobile devices and different network technologies.

The success of mobile products lies in the fact they need to be simple to use, they need to work and they need to have a clearly identified added value for the end user. This looks simple ‘on screen’ to write down but mobile professionals know how difficult this is; just look how many mobile products & services fail due to not respecting one of the above reasons…

Until now the mobile usability design space has been merely used by mobile value chain players but the convergence of 3G/UMTS/WiFi networks in combination with the availability of hybrid phones will open a different kind of mobile market space to content providers. The arrival of MVNO’s introduces a new era in mobile. More initiatives are to be expected coming from existing and/or new internet services moving in the mobile market space.

The mobile industry gathered around theW3C’s Mobile Web Initiative is busy working to develop a set of technical best practices and associated materials in support of development of Web sites that provide an appropriate user experience on mobile devices and that is needed.

In order to start a new dialog around web usability and discussions towards mobile, Kelly has launched the gotomobile blog, that will focus on mobile usability, mobile user experience (mUXP) and convergence.

In a recent article on mUXP - mobile user experience, she writes:

“Wireless companies and developers are typically put in the position of either chasing developing trends or taking the costly risk of launching new products and services that may never catch on. How can mobile designers, developers and content providers create effective mobile user experiences with the speed and accuracy required to succeed in the market?”"The answer lies in adopting mUXP, a user-centered approach to mobile authoring that focuses as much on the needs of specific consumer lifestyles as on technical considerations. The purpose of this blog is to provide an overview of both the cultural and technological trends shaping the wireless market from a usability and user centered point-of-view, and to outline best practices for incorporating these factors into the development and deployment of mobile products and services.”

I am encouraging this initiative - and will help guest-writing the blog, because we are talking for more then 5 years about the mobile internet but, personally, still I haven’s seen too many webs, applications or services correctly working on a mobile phone. A lot of work needs to be done still so I think more focused information and disseminating knowledge in this area is valuable for the mobile industry, no doubt about that. What about you?

TAGS: gotomobile gotomedia muxp mobile user experience mobile usability mobile usability design participitary design user-centered design interaction design ethnographics design research mobile web mobile internet contextual research mobile trends mobile life m-trends.org mtrends