One of my favorite conferences last year, the MEX Mobile User Experience Conference, has published its agenda for this years’ conference on May 27-28 in London. Check the agenda and speaker list for full details.
A special discount is offered to mTrends readers (check details at the bottom of this post).
The conference helps executives to gain a deeper understand of customer behaviour and translate that knowledge into better mobile products. The key objective is raising awareness of user experience issues as a strategic priority for everyone in the value chain, encouraging the mobile business to put consumer needs at the heart of the industry.
It is a very different style of conference. Each event is researched and developed by a team with a passion for mobile and unique insight drawn from years of industry experience. Corporate pitches are outlawed, everyone plays a role in setting the agenda and we go to extraordinary lengths to provide the highest standards of service.
This years’ conference programme is based around a 10 point Manifesto (download pdf here) for enhancing the mobile user experience. Each of the 10 Manifesto statements is addressed through a diverse range of presentations, panel discussions and collaborative breakout groups.
Topics include…
- Content itself will be the interface of the future
- Handsets are no longer just for the hand
- Fragmentation is the enemy of innovation
- Fashion is a stronger motivator than functionality
- The developing world is the new frontier for mobile user experience
- Search requires a radically different approach in the mobile environment
- Intelligent contact lists are the future centres of the user interface
- Mobile payments herald the next generational shift
- Users as individuals: uniquely complex and contradictory
- The potential of smart voice
Some of the speakers include:
Carl Taylor, Director of Applications & Services, Three
Cyrus Allen, Director of Customer Experience, Telstra
Scott Jenson, Manager for Mobile User Interface Design, Google
JD Moore, User Interface Designer, Nokia
Steve Chambers, President, Mobile & Consumer Services, Nuance
Steve Ives, CEO, Taptu
JoEllen Kames, Senior Manager for Experience Planning, Motorola
Dr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation
Mike Short, Vice President of R&D, O2 and Chairman of the Mobile Data Association
Jo Rabin, Co - founder and consultant, MobileMonday London
Allen Scott, General Manager, NeuStar NGM
Sofia Svanteson, CEO and founder, Ocean Observations
Paul Adams, User Experience Researcher, Google
Fabio Sergio, Creative Director, Frog Design
Thomas Kleist, Director of Interaction Experience, Native
Simon Crowfoot, Strategic Business Development Director, Spinvox
On the opening night there is also a reception to announce the Winners of the 2008 MEX Design Competition. Check it out, some really great stuff out there! If you design interfaces and have a compelling idea or product to delight customers and enhance the mobile user experience, you can still participate, the deadline for entries is 23:00 GMT, Friday, 2nd May 2008.
MEX is now less than 5 weeks away and, as with all previous MEX events, the organizers target to sell out well in advance on the conference date. If you’ve not yet reserved your place at the event, now is the time to do so - passes are selling out fast.
mTrends readers can get a 10% discount on a conference attendance pass (priced at GBP 1499). Go to the registration form and enter ‘MM24′ in the ‘partner code’ box on the registration form.
Hope to see you there!
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After successful Mobile Jam Sessions at Mobile World Congress in Barcelona and CTIA in Las Vegas, Caroline Lewko of the 
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Next Wednesday and Thursday I’ll be at the 
