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A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy tickets here.

NOTE there’s also a Mobile 2.0 Europe TechCrunch Party at the Shôko Lounge Club in front of the beach, all details about this after event meetup here.

Here’s the list of the companies attending the MOBILE 2.0 EUROPE conference in alphabetical order:

24 Access Solutions
7 Syntax
Acquamedia Technologies
AdMob
Ajuntament de Barcelona
aka-aki networks GmbH
Alcatel-Lucent
AlpinaSearch
Altaide Valley
Alumnus Software
AMF ventures
antrak capital
Atlas Venture
Atos Origin
Avui
AZ Interactive
Balderton Capital
Bango
Barcelona Digital
Barcelona Media
Beabloo
BeepMarketing
Between Brackets
bluenove
Blyk
Bullnet Gestion
CanalPDA
cellity AG
Centro Español de Servicios Telematicos
Channer Medianet
cirici new media
Clicmobile
CommonSensus
Comunicano
Coreobjects Ltd
DD&H
Debaeque Venture Capital
Dial2Do
dotopen
Doughty Hanson Technology Ventures
eBuddy
Economic Promotion - Barcelona City Council
Eden Ventures
El Paìs
Ericsson
Esade
European Commission - Institute for Prospective Technological Studies (IPTS)
Facoria de Canales
Five minutes
Fjord
France Telecom
Futurlink
GeoMe Communications
Getjar
GoodmintonPartners
Google
GSM Association
Halmstad University
Hewlett-Packard
Hiwave GmbH
Ideal Interfaces
Interactive McCann
IT University of Copenhagen
Itinerarium
itsmy.com (Gofresh)
Jaeson Associates
Jupidi GmbH
Kalerion Computing
Kimia
kooaba AG
La Vanguardia
Longreach Mobile
Lorem Ipsum
M:Metrics
Materna GmbH
mikamai
Mobiclip SL
Mobifriends
Mobile Distillery
Mobile Economy GmbH
MobileContact Software
MobileMonday PL
MobileMonday Ltd.
MobiLuck
Motorola
Motricity
mSearchGroove
my247.mobi
MyFrame Inc.
MyVocal
Nauta Tech Invest II SCR
NextWell
Nimbuzz
Nokia
Nova Ventus Consulting
Onetomarket
Orange
Oxynade
Ozmota
Palringo
PBS MediaShift
Peperoni Software GmbH
Plugg
Qelp
Qualcomm
Quodis
Refresh Mobile
Route Forward Ltd
Rummble
Safiratec
Samtel Consultores
Service Innovation and Interaction Design
SFR
Simba Technologies
SMS Text News
Some Bazaar
Spinverse Ltd
SPRXmobile
Stanford HCI Group
Stradbroke Advisors
Sun Microsystems
Sydes nv / Arkafund nv
Ta with you
Taptu
TAT AB
TechCrunch
Telecom Italia
Telefonica I+D
Telefonica Moviles
Telgraph Hill Group
Tertius Advisory Services
T-Mobile International AG
Tooio Mobile
Treasuremytext
Trutap
Trutap Ltd
Uniteddogs and Cats OY
Universal McCann
University of Salzburg
University of VIC
Unkasoft
Valoris
ViaMobility
ViiF Mobile Video GmbH
Vodafone
Webwag
Worldwide Rights Management Ltd
Yahoo!
Yiibu
YouLynx
Zipipop
ZYB

The Mobile 2.0 Organizing Committee announced the selection of the presenting start-ups at Mobile 2.0 Europe on July 4 in Barcelona. Some 70 mobile start-up companies applied to present at Mobile 2.0 Europe conference. The committee was delightfully surprised with the quality of the ideas and technology of the start-ups coming from many different corners of Europe and the world.

Here are the selected start-up companies.

PRE SERIES A companies

kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community

POST SERIES A companies

Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search

Early-Stage companies

The presenters in this category will be announced the day of the event as to maintain the suspense.

During the event, all panel participants and organizers will vote their best Start-up in each category; the winner in each category receives an invitation to present at the Mobile 2.0 Event in San Francisco on November 3, 2008.

Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia will introduce the conference with a keynote.

Participants will enjoy C-Level speaker and panelist participations from other mobile industry players, such as AdMob, AMF Ventures, Atlas Venture, Bango, Blyk, Debaeque Capital, Fjord, Getjar, Google, itsmy.com (Gofresh), Nokia, M:Metrics, Orange, Stradbroke Advisors, T-Mobile, Telecom Italia, Telefonica, Trutap, Vodafone, Yahoo!, and ZYB. The sessions will be moderated by some of Europe’s finest bloggers including Mike Butcher (TechCrunch UK), Peggy Anne Saltz (MSearchGroove) and Raimo van der Klein (SPRX Mobile).

Check the full speaker list and program agenda here.

There is a lot of interest from the industry to attend this event. Early-Bird tickets at €99 and Standard tickets at €149 are already sold out. Currently, there are some 20 tickets left at €199 (breakfast, lunch, coffee and networking cocktail included), after which tickets will be on sale at €299 (prices all excl. VAT). Attendants can purchase their ticket online at Amiando Mobile 2.0 Europe.

We are also organising a meetup with our media partner TechCrunch, the evening after the event; please contact Mike Butcher or info@dotopen.eu for more information on this event.

Our Partners
Our thanks to our partners Nokia, Palringo, Taptu, Telefónica Movistar, Vodafone, Yahoo!, Bango, eBuddy and Mippin for their invaluable support.

Four weeks to go for the MOBILE 2.0 EUROPE conference and the program gets more and more exciting. Last week, Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia was added as a keynote and Charlie Schick, Editor-in-Chief for Nokia Conversations will talk about Social Media as the fusion of mobile and internet, exploring the ties into the Mobile Semantic Web.

More than 70 startups registered to participate to the event. The Mobile 2.0 Europe selected start-ups in 3 Categories (Seed Capital Stage, Pre Series A and Post Series A) will be announced next week.

The Open Platforms and New Application Areas Panel is also confirmed and will be moderated by Peggy Anne Salz, chief analyst and founder of MSearchGroove

Panelists include:

• Ray Anderson, CEO and founder, Bango
• Javier Pérez Dolset,CEO, Zed
• Alex Romero, Director Partnerships, Yahoo! Connected Life Europe
• Daniel Appelquist, Senior Technology Strategist at Vodafone Group
• Peter Vesterbacka, Founder Some Bazaar

You can view complete speaker profiles here.

The Early-Bird tickets at € 99 and Standard tickets at € 149 are already Sold out. The next 50 tickets (Standard 2) are available at € 199 (breakfast, lunch, coffee and networking cocktail included). Late tickets will go at € 299 (prices all excl. VAT). So, don’t wait any longer to reserve your ticket if you’d like to attend. You can purchase tickets online here at Amiando Mobile 2.0 Europe.

Some free tickets will still be distributed on the Mobile 2.0 on Twitter channel, also handy to stay updated on latest news and updates on the event

Together with media partner TechCrunch, we’re organising a meetup the evening after the event; if your company would like to sponsor this meetup, please contact Mike Butcher or myself for more details. I can’t tell much more as of now, I’ll leave that for Mike to announce, but it’s going to be outside and near the beach

The MOBILE 2.0 EUROPE conference is heating up! More than 50 startups have already registered to participate to the event. The Mobile 2.0 Europe presenting start-ups will be selected in 3 Categories (Seed Capital Stage, Pre Series A and Post Series A) - any start-up with a mobile application can apply. If you haven’t done so yet, you can still apply by filling in the online application form, deadline for submission is June 6, 2008 at midnight CET.

Taptu, Telefónica Movistar, Vodafone, Yahoo!, Bango, and Mippin joined us as sponsors to support the event and we’re going to announce some more high-level speakers the coming days.

Please take note that the Early Bird registration closes on May 31 (tickets at € 99,- only!), after that date tickets will cost €149,- (breakfast, lunch, coffee and networking cocktail included).

If you’re a blogger or press and you’d like to attend, please contact me directly.

Follow Mobile 2.0 on Twitter for news and updates on the event.

This weekend and early next week I’m off to Sevilla for an exploratory workshop on Mobile 2.0, organised by the European Commission Institute for Prospective Technological Studies (IPTS), for its project on mobile content evolution and its socio-economic impact.

The project is looking at user adoption and acceptance issues, the promotion of innovation in this domain, the new emerging mobile 2.0 applications, and the possible existence of bottlenecks with the aims to explore techno-economic models and their viability, to assess the position of Europe in this field and to identify EU possible policy options. The workshop will also serve to identify key areas for future EU research and innovation policies. Most European operators and handset manufacturers will participate, together with some application providers and experts. Looking forward to catch up again with Ajit Jaokar.

If you have any question or input related to the topic I can bring to the attention, leave me a comment or contact me on Twitter.

Monday April 28th is also the launch of the first Mobile Monday Andalucía and will take place in Sevilla and covers Mobile Innovative Services. The event will focus on new technologies such as digital signature or Near Field Communication (NFC). Mobile Monday Andalucia is organised by the Andalusian Regional Ministry of Innovation, Science and Enterprise.

I will moderate a panel including Alejandro Romero from Yahoo, Antonio Navas from Kimia, Angel Romero from AT4 wireless and Rafael Selma from TB-Solutions. I’m really excited to discover some more about the field work on new technologies trialed here in Spain recently on digital identity and Near Field Communication (NFC). Note the recent trial launch of Orange Spain to bring NFC mobile ticketing to public buses in Málaga.

Anyone who’ll be in the neighborhood and who’d like to get in touch with me, don’t hesitate to ping me.

Tomorrow morning I’m off to Vegas for the CTIA Wireless. Some intense days ahead, lots of people and companies to catch up with. Monday I’ll be at the Mobile Jam Session, another fully booked event organised by Caroline and me. Check the agenda and speakers here.

I’ll be checking out the Showstoppers event to check out some new US startups, the new stuff at Nokia, a Buzzd dinner, the MM2 Roundtable discussion, a couple of other dinners and many networking cocktails…. will definately try to catch the mobile girls at the GoMo News Party. You can check a complete CTIA Party List here by Eric Chan.

Looking forward to meet with the industry collegues and friends, the start-ups, the carriers / operators and VC’s, especially in the Mobile 2.0 area. Anyone who wants to catch up with me, send me a note or send me a direct message on Twitter.

One of my favorite startups Kyte just announced it has raised $15 million in a second round of funding. The round was led by Telefónica, the world’s fourth largest global telecommunications firm, with Nokia Growth Partners, the global private equity and venture capital management arm of Nokia, and DoCoMo Capital, Inc., a wholly owned U.S. subsidiary of NTT DoCoMo, Inc., the leading mobile communication company based in Japan, also participating. Other investors in this round include Swisscom, Holtzbrinck Ventures and Draper Fisher Jurveston.

Kyte presented an impressive live demo at the Mobile Launchpad at the Mobile 2.0 Conference in San Francisco in October recently.

The interesting news for me is not the $15M, which seems rather small for a Series B in this area but the distribution channel opportunities Kyte.tv opens through this deal, as Robert Scoble mentioned earlier:

“Telefónica has 230 million users. DoCoMo has 52 million. Nokia has 39% of the cell phone market share. If the Kyte player is embedded on these three it brings a HUGE audience to Kyte.”

As a true promotor of his own technology, CEO Daniel Graf announced the news on a live video conference on Kyte.

If you haven’t tried Kyte Mobile, it’s definately worthwhile you start doing so. It’s one of the only apps I know with such a cool user experience, integrating live audio and video chat interaction with other social media. Congrats to Daniel and the Kyte team!

Really looking forward how Kyte will develop the coming months and launch new features.

Here’s some thoughts and a short wrapup of the Mobile 2.0 event I helped to organize in San Francisco. It was the second time this event took place, organised last year by Mike, Daniel, Gregory and Peter. For this years’ event, they asked me to join the team and I’m really glad I took the decision to participate, I truly believe this is only the start of more interestig things to come produced by this quintet

The event was really great! Being part of the organizers committee and having a good view of events happening around the globe, this is a really exceptional event, connecting the transitioning and convergent worlds of web and mobile; exceptional because some of the best heads in mobile are spending a day together discussing and exploring the opportunities and threats of what we call the next generation mobile services. Unique since it brings together both a local (Silicon Valley) and a European crowd, something essential in todays’ global economy. Innovation is happening everywhere, the world is flat.

Understanding the potential of the mobile device as a connector of objects and people in the near future is a must and I think this event is the best I have seen in this area, covering essential topics such as Social Media, User Experience, Usability and Design, Disruption, Emerging Technologies, New Business Models brought by thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists.

I was not alone with my thoughts since Tomi T. Ahonen send us this text note during the event: “Wow, this room really holds probably more of the true influencers of the actual future of mobile than any other event I have ever attended. Impressive!”

And what about these notes from Oliver Starr, who was live blogging for Blognation during the conference:

There’s one last disruption I’d like to mention and it might be the most sublime disruption of them all. The power that will be realized by the 250 plus individuals that took that time and invested the money to spend a day deep in discussion about the next generation of mobile. The cumulative increase in knowledge realized by the attendees at this event will spread out into the world in waves. Perhaps some will be small ripples, a few rolling whitecaps, but combined, we are looking at a tidal wave of new knowledge, shared ideas, and new alliances that have the power to change the world we live in profound ways.

Knowledge is not power. Knowledge wielded effectively is power. As I look around the room as we reach the waning moments of the 2007 Mobile 2.0 Conference, I can’t help but wonder if the people in this room realize the incredible, explosive potential that each of them now has should they apply in any measure the intelligence they’ve gained in the ten hours spent here today.

I specifically like the size of the event, crowded with some 250 attendees, speakers and press yet small enough to have a chat and connect with nearly everybody present.

Here’s a set of resources from the event I could find of as of now. You can track the ongoing discussions using Google Blog Search tagged “Mobile 2.0“.
Richard MacManus has been LIVE blogging the event (incredible how fast he writes!):

• Mobile 2.0 - The 7th Mass Media & Business Opportunities
• Mobile 2.0 Launch Pad Part 1
• Mobile 2.0 Launch Pad Part 2
• Taptu Launches New Type of Mobile Search

Oliver Starr’s live posts here on blognation.

Mike Rowehl’s Mobile 2.0 wrapup.

Dennis from WAP Review has an amazing writeup covering absolutely everything top to bottom.

Russ McGuire’s review on Mobile 2.0: Mobile Internet vs. Mobility

Barbara Ballard posted about how many in the audience were using laptops.

Tony Fish pointed out the Mobile Web 2.0 list of resources setup in netvibes.

Enrique C. Ortiz quick review.

Kelly Goto has a detailed post from the fireside chat.

Carlos Domingo posted his draft panel notes here.

Atakan Cetinsoy from MyStrands blogged his impressions here.

Marc Davis Flickr pictures ZoneTagged Mobile 2.0

On top of the reviews, some interesting discussions are heating up, starting with Rob Tiffany’s complaints why Windows Mobile was not used or not even mentioned during the event… Read Enrique C. Ortiz on spot reply to that question.

You can view my introduction to Mobile 2.0 on Slideshare; check also the Google’s move into mobile slide exchange project we just launched, together with Raimo van der Klein.

I created a Flickr group here, open to anyone. Anyone who has pictures of the event and a Flickr account, please subscribe to the group and forward them to the group from within your Flickr account.
I wanted to thank again our sponsors of the event: Nokia, Shozu, Vodafone Betavine, Taptu, Jamba, Mippin, Webwag, Rulespace and Swisscomm for the excellent wi-fi connections. Without them making this happen would not have been possible. Hope to see you all next year again!

I’ll be back with an update on conversations and posts around the event next Monday in the Carnival of the Mobilists # 96 which I’m hosting again here at mTrends.

For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the process of convergence in media, technology and culture surrounding us. If you might doubt, here’s what Howard Rheingold, author of Smart Mobs: The Next Social Revolution writes on this book:

“Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.”

Probably the best book I read on media, culture and technology changes since Smart Mobs.

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com