Mobile 2.0 ConferenceThe Mobile 2.0 Conference - a one-day event focusing on new Mobile Applications and Services, the Mobile Web and Disruptive Mobile Innovation is happening this year on November 3rd, 2008 in San Francisco. The 3rd edition of this event is once again presented by the Mobile 2.0 Organizing Committee in partnership with AMF Ventures.

The Mobile 2.0 conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists - you can read my wrapup from last years’ event here.

In addition to our All Day Business Track, we will offer an Afternoon Builder Track which will focus on tutorials and demonstrations needed by developers, designers and entrepreneurs seeking in depth information about how to build a mobile application/service.

Speakers for 2008 will include:

  • Russ McGuire, VP, Strategy, Sprint
  • Ozzie Diaz, Chief Technologist, Wireless, HP
  • Tatsuki Tomita, SVP, Opera Software
  • Larry Berkin, VP, Ecosystem & Business Development, Access Systems
  • Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP
  • Rich Wong, Partner, Accel Partners
  • Tim Chang, Partner, NorWest Ventures
  • Greg Franklin, Principal, IntellectPartners
  • Martin Frid-Nielsen, Founder, CPO, Soonr
  • TBA, Forum Nokia Americas
  • Judy Gibbons, CEO, Mippin
  • Ilja Laurs, Founder, GetJar
  • Omar Hamoui, CEO, AdMob
  • Tony Fish, Director, AMF Ventures
  • Charles Wiles, Product Manager, Gears Mobile, Google
  • John Faith, GM & VP Mobile, MySpace
  • Henri Moissinac, Director, Facebook Mobile
  • Michel Palermo, VP, Service Innovation & Integration, Telecom Italia
  • Maurice Thompson, Director, Open Development, Verizon Wireless
  • Thomas Fellger, iconmobile
  • Kelly Goto, Principal, gotomedia
  • David Wood, Executive Vice President, Symbian
  • Peter Barry, Vodafone Ventures
  • Brian Cowley, President and CEO, adinfuse
  • Christian Lindholm, Fjord
  • Brian Fling, Fling Media
  • Raj Singh, VP of Business Development, Skyfire
  • Jay Sullivan, VP Mobile, Mozilla
  • Venetia Espinoza, Director, Mobile Apps & Partner Programs, T-Mobile
  • Michael Bayle, Senior Director, Global Mobile Advertising, Yahoo!
  • Rick Segal, Partner, JLA Ventures & Blackberry Partners Fund
  • Tom Lee, Director SMB Solutions,Research In Motion
  • Sumit Agarwal, Google, Mobile Product Management Lead, North America

Mobile 2.0 Launch Pad for Startups

The Mobile 2.0 conference provides a platform for pre-A round and A round start-ups focusing on mobile applications & services looking for funding and trade press, tech blogger and early-adopter attention.

Any start-up with a mobile service or application can apply to present, all you need to do is fill-in the startup registration form to apply for consideration. The selected startups will get to present at the Mobile 2.0 launchpad and will also be invited to participate in the -invitation only- investor breakfast.

Deadline for submission is October 3, 2008 at midnight PST.

There’s also a mailinglist to stay updated on latest news. For this edition the ticket price is set to $249.00, you can register with online payment here. I recommend not to wait last minute, seats are limited and this conference has been selling out every year quickly.

The event will be held at the Grand Hyatt, San Francisco and will run from 8:30am to 6:00pm with a reception at the hotel afterward.

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Mobile Web Megatrends

Ajit Jaokar informed me this week at MobileMonday Amsterdam he is organising the Mobile Web Megatrends conference in the Pacific Film Archive Theater, University of California in Berkeley on September 8. If you’re in the neighborhood and/or attending CTIA San Francisco, this will definately be an interesting conference looking at the topics and speakers participating, including mobile illuminates such as Michael Mace, Mike Rowehl, Barbara Ballard and many others.

Some of the topics covered

* The Mobile Web evolution and its impact for developers (views from Nokia, Opera, Skyfire and others)
* The Obamamobile : Media and mobile convergence opportunities from the development of Barrack Obama’s mobile strategy
* Cloud computing and its impact on the mobile ecosystem - Moblast
* The iPhone session : The iStore and the future of mobile applications and it’s impact on developers(Micheal Mace, William Volk)
* Emerging markets: Digital inclusion, mobility with an emphasis on the Brazilian market
* Operators, new Media, Security and convergence(experiences from ESPN,OMTP, Gemalto and others
* Open source and mobile (Mike Rowehl)
* Mobile advertising models including analytics(admob)
* Mobile opportunities for start-ups(venturebeat)

The discussion will focus on the strategy, implementation, competitive advantages and the pitfalls of these trends.  This unique opportunity to get an unbiased viewpoint with the opportunity to discuss these developments. You can clarify your thinking from the experience of others and keep the conversation going through an ongoing attendees only discussion forum.

For more information and registration, please visit Mobile Web Megatrends conference.

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Here below the video and slides of my “15 Tips To Create Value For Mobile” presentation I did at MobileMonday Amsterdam #7 on Value, including a short overview on the evolving mobile ecosytem. Note that each of those tips could be a topic itself for a specific detailed presentation - maybe I should start a series in the future :)

About this video (from MobileMonday Amsterdam)

In this insightful 23 minute keynote Rudy de Waele gives 15 tips to create value for mobile. He shares his view on the various drivers in the mobile value chain. Each tip is accompanied with an real world example. The tips range from “The power of openness” to “utilizing the address book”. It’s a must see if you want to get an quick and clear overview of the value drivers in mobile.

Browse through the slides below while watching the video.

Don’t hesitate to contact me if you’d like to discuss some of the topics in detail or leave a comment.

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I spend some time in Amsterdam for the Vodafone Mobile Clicks competition for Dutch mobile startups, combined with a presentation I gave at MobileMonday Amsterdam. I have been nicely surprised by the quality of the local startups  presenting in the competition, I can’t say much about them yet… the winners will be announced shortly and will present at the coming MOMO event at the PICNIC conference.

MobileMonday Amsterdam MobileMonday Amsterdam #7 on Value was a GREAT event. The MOMO team has been building reputation since their kickoff event in June 2007 with Jyri Engestrom, putting together quality events ever since. I have been around seeing many MobileMondays a bit everywhere but MoMo Amsterdam is definately one of the best events in Europe focusing on mobile specific topics. What makes this a good event is the original venue and the TEAM working in perfect symbiosis with clear objectives to produce exciting events and not afraid to take risks trying out new concepts.

This time Raimo, Yuri, Claire, Maarten, Marc and Sam created a circle in the theatre for the first part of the event to stimulate audience participation. The discussions were in Dutch, the statements challenging and a bit controversial (user value vs. shareholder value) - why not? I particulary liked the discussion on the bankrupcy of a promising Dutch mobile startup, called Skoeps, as a learning experience towards the community. Wrong timing (flat fees not yet in place), contrary shareholder interest and not enough user base to create a user-driven news content site I believe were amongst the reasons the company didn’t make it.

The 2nd part included keynote presenations by myself, buddie Ajit Jaokar and Yme Bosma from the biggest social network in The Netherlands Hyves (5 million active users!). Ajit gave another interesting talk on what he expects to become a new boom on - non-voice - devices.

Yme presented (in Dutch) the coming rollout of the Hyves mobile platform, including rich adressbook (presence, status, profile, content, etc), communication options such as voice, sms, notes, www, blog, chat, video, photo, email, money, etc), location-based (cellid & GPS), bluetooth for physical identification in public area’s and multiplatform (J2ME, Symbian, Windows Mobile & iPhone). Yme and his team are very ambitious about the mobile platform, expecting mobile interfaces to be the dominant acces method on their platform in a couple of years. Note that Hyves was originally intented as a mobile social media platform years ago before its actual internet succes.

You can view the presentations of Ajit and Yme on Slideshare. The complete Flickr set of the event can be seen here. I’ll post my presentation in another following post.

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Under The Radar - MobilityAre you one of those startups that make a difference and you would like to showcase your technology to the ones like Verizon, T-Mobile, Comcast, Sprint, iFund, Nokia, Microsoft, Motorola, and more? Then you need to apply to present at Under The Radar: Mobility event on November 12 in Mountain View, CA. Submissions are still being accepted, so apply today!

is a one-day conference uncovering 32 vetted, test-driven startups that have launched within the year in categories such as iPhone apps, location-based services, gaming, social networking, enabling technologies, and marketing/advertising.

is one of my favorite startup events to track innovation in mobile, read my reviews of previous editions here.

I will be there again this year as a judge amongst other mobile industry players, including:

Jesse Money, Executive Director of Product Convergence and Innovation, Verizon Wireless
Stephan Noll, Managing Director,
T-Mobile Venture Fund
Chi-Hua Chien, Partner, Kleiner Perkins Caufield & Byers (iFund)
Scott Ford, General Manager,
Sprint Business Development & Sprint Nextel Ventures
Harshul Sanghi, Managing Director, Motorola Ventures
Dan Schiappa, GM - Mobile & Gaming Advertising Experiences Platform,
Microsoft
Dave Williams, Senior Vice President of Wireless and Technology,
Comcast
Tim Chang, Principal,
Norwest Ventures
Jonathan Ebinger, General Partner,
BlueRun Ventures
Ken Gullicksen, General Partner,
Morgenthaler
Eric Ver Ploeg, Managing Director,
VantagePoint Venture Partners

The event will be moderated by:

Rafe Needleman, Editor, CNET/Webware
Ellen McGirt, Senior Writer, Fast Company
Natali Del Conte, Host, CNET TV & Technology Correspondent, CBS Early Show
Jeremy Toeman, Marketing Consultant, Stage Two Consulting

I’ll be in San Francisco and the valley the first half of November, please do get in touch if you’d like to catch up with me.

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The first Mobile 2.0 Europe belongs yet to the past. We had a great event with lots of interesting sessions and speakers from different area’s in the mobile ecosystem. Seventeen promising startups came from all corners in Europe to present their new ideas in mobile.

Below are some links with reviews and ongoing conversations:

IN ENGLISH

Some notes from the Mobile 2.0 conference (Nokia Conversations)

Europe’s Mobile startups come together (TechCrunch)

(The Next Web)
Mobile 2.0 Europe: exploring the future of mobile
Mobile 2.0 Europe: best-of-class startups

Mobile 2.0: Rummble, Zipiko and Dial2Do shine, but venture capitalists express caution (VentureBeat)

Mobile Europe 2.0: Recreational Mobile Search, Intention Broadcasting & Much More; The Future Is Here, But Will MVNOs Like Blyk Drive It? (mSearchGroove)

Mobile 2.0 Europa - It Takes Two To Tango (Inma Martinez - Shift6)

mobile 2.0 - VC panel summary (Tony Fish)

Mobile 2.0 - The Conversation in the Wireless Industry Becomes A Shouting Match (Max Niederhofer)

(Dan’s Blog)
Open Business Models at Mobile 2.0 Europe
Early Stage Startups at Mobile 2.0 Europe
Mobile 2.0 Europe Kicks Off

Rummble at Mobile 2.0 Barcelona (Rummble Blog)

Mobile 2.0 Europe is over.. (SPRX mobile)

Mobile 2.0: following up on the operator perspective (blog cpinto)

Zipipop wins at Mobile 2.0 Europe (Arctic Startup)

The Electric Knife Syndrome (Charlie Schick)

Shout’Em after Mobile 2.0 Europe (Five Minutes)

Recap: Mobile 2.0 Europe (Cultureslurp)

Rummble: A Unique Play On A Location-Based Mobile Search Engine (GPS Obsessed)

[tce] mobile 2.0 europe takedown (Vitor Domingos)

Live from Mobile 2.0 in Barcelona (Federic Dummeny)

There is no such thing as mobile internet - Mobile 2.0 Europe (Local Search)

Mobile 2.0 Europe -Wrap-up (Ric Ferraro)

IN SPANISH

Mobile 2.0, la evolución del acceso a la red y sus contenidos (BRM)

Mobile 2.0: las operadores se defienden (CanalPDA)

Mobile 2.0 Conference en Barcelona (digitalismo)

Final del Mobile 2.0 (Unkasoft)

Resumen del Mobile 2.0 (Carlos Mantero)

Resumen del Mobile 2.0 (Carlos Blanco)

(OJOmóviles)
Congreso Mobile 2.0 en ESADE Barcelona
Mobile Social Media
Sesión Statups
La perspectiva de los inversores de capital riesgo
Startups Pre Series A
La perspectiva de los operadores
Startups Post Series A
Modelos de negocio abiertos

IN CATALAN

Mobile 2.0 Europe (alCim)

IN DUTCH

Mobile 2.0 Europe – Een terugblik op de toekomst (onetomarket)

PICTURES

TechCrunch Euro Tour - Mobile 2.0 Europe (Mike Butcher’s set on Flickr)

Mobile 2.0 Europe (Rudy De Waele’s set on Flickr)

VIDEO

Mobile 2.0 Europe on Blip.tv

Mobile 2.0 Europe #m2eu (QIK videos by Mark a.m. Kramer)

Revolt at Mobile 2.0 Europe (Mike Butcher)

NOTE: links to discussions are added daily so check this post at Mobile 2.0 Europe website for updated links.

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A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy tickets here.

NOTE there’s also a Mobile 2.0 Europe TechCrunch Party at the Shôko Lounge Club in front of the beach, all details about this after event meetup here.

Here’s the list of the companies attending the MOBILE 2.0 EUROPE conference in alphabetical order:

24 Access Solutions
7 Syntax
Acquamedia Technologies
AdMob
Ajuntament de Barcelona
aka-aki networks GmbH
Alcatel-Lucent
AlpinaSearch
Altaide Valley
Alumnus Software
AMF ventures
antrak capital
Atlas Venture
Atos Origin
Avui
AZ Interactive
Balderton Capital
Bango
Barcelona Digital
Barcelona Media
Beabloo
BeepMarketing
Between Brackets
bluenove
Blyk
Bullnet Gestion
CanalPDA
cellity AG
Centro Español de Servicios Telematicos
Channer Medianet
cirici new media
Clicmobile
CommonSensus
Comunicano
Coreobjects Ltd
DD&H
Debaeque Venture Capital
Dial2Do
dotopen
Doughty Hanson Technology Ventures
eBuddy
Economic Promotion - Barcelona City Council
Eden Ventures
El Paìs
Ericsson
Esade
European Commission - Institute for Prospective Technological Studies (IPTS)
Facoria de Canales
Five minutes
Fjord
France Telecom
Futurlink
GeoMe Communications
Getjar
GoodmintonPartners
Google
GSM Association
Halmstad University
Hewlett-Packard
Hiwave GmbH
Ideal Interfaces
Interactive McCann
IT University of Copenhagen
Itinerarium
itsmy.com (Gofresh)
Jaeson Associates
Jupidi GmbH
Kalerion Computing
Kimia
kooaba AG
La Vanguardia
Longreach Mobile
Lorem Ipsum
M:Metrics
Materna GmbH
mikamai
Mobiclip SL
Mobifriends
Mobile Distillery
Mobile Economy GmbH
MobileContact Software
MobileMonday PL
MobileMonday Ltd.
MobiLuck
Motorola
Motricity
mSearchGroove
my247.mobi
MyFrame Inc.
MyVocal
Nauta Tech Invest II SCR
NextWell
Nimbuzz
Nokia
Nova Ventus Consulting
Onetomarket
Orange
Oxynade
Ozmota
Palringo
PBS MediaShift
Peperoni Software GmbH
Plugg
Qelp
Qualcomm
Quodis
Refresh Mobile
Route Forward Ltd
Rummble
Safiratec
Samtel Consultores
Service Innovation and Interaction Design
SFR
Simba Technologies
SMS Text News
Some Bazaar
Spinverse Ltd
SPRXmobile
Stanford HCI Group
Stradbroke Advisors
Sun Microsystems
Sydes nv / Arkafund nv
Ta with you
Taptu
TAT AB
TechCrunch
Telecom Italia
Telefonica I+D
Telefonica Moviles
Telgraph Hill Group
Tertius Advisory Services
T-Mobile International AG
Tooio Mobile
Treasuremytext
Trutap
Trutap Ltd
Uniteddogs and Cats OY
Universal McCann
University of Salzburg
University of VIC
Unkasoft
Valoris
ViaMobility
ViiF Mobile Video GmbH
Vodafone
Webwag
Worldwide Rights Management Ltd
Yahoo!
Yiibu
YouLynx
Zipipop
ZYB

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… Germany, Spain and Belgium to go live in 2009 …

BlykBlyk, the new mobile network for 16-24 year olds funded by advertising, announces its next wave of European expansion into Germany, Spain and Belgium in 2009, following its announcement to enter the Dutch market earlier this year. Blyk’s rapid expansion is subsequent to its UK success where members embraced the Blyk concept so quickly that its annual member targets of 100,000 were reached six months ahead of schedule, establishing it as a powerful new media for connecting advertisers with young people.

Blyk’s CEO and Co-founder, Pekka Ala-Pietilä said, “There is a great opportunity for Blyk in these markets. Our research shows that young people in Germany, Spain and Belgium are interested in the Blyk proposition because they want to interact with brands they like in exchange for free communication. Our success in the UK, illustrated by robust member adoption, has proven that Blyk is a youth media that works and we hope to replicate this success as we enter new countries. We are also working to attract local talent who share our enthusiasm and can help build Blyk into a significant youth media in other countries.”

The press release mentions Blyk has run over 900 campaigns in the UK for brands such as Coca Cola, STA Travel, Penguin, Buena Vista, L’Oreal and music artists The Kooks and Alphabeat with an average response rate of 29 percent, an extremely high level for any media platform. For example, Penguin’s campaign to promote Nick Hornby’s new novel, saw 7 out of 10 members engage with the publisher in a dialogue.

Blyk will make further announcements related to activities in each of these countries in the near future.

I asked the company about the choice of operator network they’ll partner with in the next expansion series of countries but Blyk replied it hasn’t taken a decison yet… I can only think about this perfect strategy having the operators to fight to get the popular brand on their network… Ahead of the curve as we say… To follow!

I didn’t expect Blyk was going to grow that fast on other European markets. I’m looking forward the brand launches in Spain, I’ll have the advantage my daughters will have 16 by the time Blyk launches here, so it will be fun to discover the added-value services with them and get their direct feedback :)

FYI Leif Fågelstedt, COO of Blyk is participating to the Mobile 2.0 Europe conference next week in Barcelona as part of the Open Business Models panel moderated by Mike Butcher of TechCrunch UK.

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Choosing the 1st summer weekend to edit a Carnival of the Mobilists was probably not a great idea at start, but it turned out well for me reading all contributions after siesta in the shade on a Sunday afternoon, with a fine mix of the latest albums of Osunlade, Jaga Jazzist, Terry Callier, Ron Trent & Jerome Sydenham, Hercules and Love Affair, and The Herbaliser as a background… laid back and inspiring!

Luckily :) there were not too many entries this week due to the fact that many mobilists have changed the “blogging from home” to a more “hectic travelling the globe” lifestyle. Ubiquitous computing has progressed tremendously but hasn’t yet provided us with the perfect tools to keep the blogging up to speed from wherever we are.

Not too surprisingly more than half of this week’s contributions are on the “Location-Based Applications and Services” topic. Better get used to the coming hype words, since they’re going to be everywhere the coming months/years… Geotagging, location tracking, Assisted GPS (AGPS), location based advertising (of course!), location based aggregation, cost per location, zone detection, location based social media, location stamps, location reporting strategies, discovery, sensoring, geocaching, spatial data, geographically-oriented communities, location-based (life) streaming, social mapping or geo-social networking applications, etc.

Realising how advanced we may be with our ideas and technology these days, I still had to wonder where this week’s contributors actually lived? So, how come no-one is using an online tool to know about one’s location? How about then using this on the mobile?

This brought me to the idea of creating this week’s Carnival of the Mobilists map so you can read the entries browsing the map or just by reading this post. If you find out you’re near to one of the mobilists, who knows you might soon bump into him/her :)

But hey enough now as an introduction… let’s hear it from the mobilists themselves!

Read all this very interesting and insightful posts on LBS:

Mobile 2.0: Addicted to LBS by Tarek Abu-Esber (London, UK)

Top 10 Location Based Startups to Track by Zhou Wenhan (Singapore, Republic of Singapore)

Add context to your photos with Geotagging by Sachendra Yadav (Hyderabad, India)

Convergence or cooperation? by Igor Faletski (Vancouver, Canada)

Has Google won the location battle already? by Andrew Grill (London, UK)

Which GPS Reporting Strategy is Right for You? by Patrick Brannan (St. Louis, Missouri, USA)

Check also my contribution this week on this low-tech location-based urban travel guide from Louis Vuitton, called the Louis Vuitton Soundwalk.

My take is that location itself will become obsolete soon, it is something technical the user doesn’t really want to know about, unless he/she needs to read a map… But what about the many people who can’t read a map? Voice-activated GPS is one of the widely used GPS solutions, but what about all the services being build around locations? Who is around, interesting things to do, places to visit, find places? Top down information vs. bottom-up user-generated content?

I believe it’s more important to develop services based on discovery, but linked to your social network of friends, and contacts who can tip you on the best stuff and who can leave valuable comments about places and events - it’s about the value and quality of the recommendation. That was probably one of the missing pieces in Nokia’s LBS strategy and why Nokia bought Plazes.

Other topics this week:

Mobile Workforce

Hiring Opportunities and Redundancies in the Converged World of Telecoms and Mobility by Justin Oberman (New York, USA) and pointing to an Interview by Ajit Jaokar (Oxford, UK)

Mobile Advertising

Interesting presentation on Using mobile social networks to target advertising… one day by David Cushman (London, UK)

And more on context: NFC interaction by Barbara Ballard (Lawrence, Kansas, USA) and must read on Updates from mobile phone researcher Jan Chipchase by Bryan Alexander at Smart Mobs and Rob Knight entered this Video Interview with Ray Haddow and Tom Farell from Nokia.

And last but not least the ongoing discussion on Mobile Browser vs. Native Applications:

Browser as an application platform by Gábor Török (Miskolc, Hungary)

Apps on smartphones = Geek. Apps on Facebook = Fun. Why? by Dean Bubley (London, UK)

When Will Facebook Take Apps Mobile? by Carlo Longino (Las Vegas, Nevada, USA)

I also wanted to inform that Mobile 2.0 Europe is now fast approaching. Tickets are selling fast, so if you’re interested, don’t wait last minute to order your ticket, we’re heading for a full house. You can check the full program and complete list of speakers.

You can also follow latest Mobile 2.0 news on Twitter.

Also of your interest might be the Mobile 2.0 link exchange and discussion room we created on FriendFeed. When this goes mobile, it’s going to be next place to be :) Subscribe and join here - http://friendfeed.com/rooms/mobile-2-0

That’s it for this week, I learned something more this weekend and got to know some bloggers I haven’t heard about before, that’s what it’s all about, right?

Monday, June 23, 2008. Carnival of the Mobilists 129 edited by Rudy De Waele (Barcelona, Spain)

Next week, Andrew Grill is hosting the Carnival of the Mobilists at http://www.andrewgrill.com/blog

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Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

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