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For the opening of the 2008-2009 season, the next MobileMobile Madrid on September 29th, will address the topic of Mobile Internet Platforms with three major players: Google, Yahoo! and Microsoft to know their plans for the mobile business.

José Antonio Martínez Aguilar (Director of the Telecom and Media Division at Google), Alex Romero (Director for Strategic Partnerships for Portugal, Spain and France at Yahoo Europe) and Iván Lozano (Mobile Manager at Microsoft Spain) will share their view about the industry.

In addition, there’s also four Spanish start-ups that will present their elevator-pitch and will get feedback in return from the GYM.

As usual, attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

Are you one of those startups that make a difference and you would like to showcase your technology to the ones like Verizon, T-Mobile, Comcast, Sprint, iFund, Nokia, Microsoft, Motorola, and more? Then you need to apply to present at Under The Radar: Mobility event on November 12 in Mountain View, CA. Submissions are still being accepted, so apply today!

Under the Radar: Mobility is a one-day conference uncovering 32 vetted, test-driven startups that have launched within the year in categories such as iPhone apps, location-based services, gaming, social networking, enabling technologies, and marketing/advertising.

Under the Radar: Mobility is one of my favorite startup events to track innovation in mobile, read my reviews of previous editions here.

I will be there again this year as a judge amongst other mobile industry players, including:

Jesse Money, Executive Director of Product Convergence and Innovation, Verizon Wireless
Stephan Noll, Managing Director, T-Mobile Venture Fund
Chi-Hua Chien, Partner, Kleiner Perkins Caufield & Byers (iFund)
Scott Ford, General Manager, Sprint Business Development & Sprint Nextel Ventures
Harshul Sanghi, Managing Director, Motorola Ventures
Dan Schiappa, GM - Mobile & Gaming Advertising Experiences Platform, Microsoft
Dave Williams, Senior Vice President of Wireless and Technology, Comcast
Tim Chang, Principal, Norwest Ventures
Jonathan Ebinger, General Partner, BlueRun Ventures
Ken Gullicksen, General Partner, Morgenthaler
Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners

The event will be moderated by:

Rafe Needleman, Editor, CNET/Webware
Ellen McGirt, Senior Writer, Fast Company
Natali Del Conte, Host, CNET TV & Technology Correspondent, CBS Early Show
Jeremy Toeman, Marketing Consultant, Stage Two Consulting

I’ll be in San Francisco and the valley the first half of November, please do get in touch if you’d like to catch up with me.

The Art Center College of Design in partnership with ESADE Business School is presenting on March 7 in Palau de la Música in Barcelona a global event featuring notable creative leaders and influential media discussing issues of critical importance to society.

The Art Center Global Dialogues: Disruptive Thinking is a series of on-stage conversations with internationally renowned thinkers in many fields whose “disruptive” ideas and actions challenge convention, break current paradigms, and inspire positive changes in the larger world. Unlike traditional conferences, the Art Center Global Dialogues will pair these speakers with influential media figures—including highly regarded editors, publishers, and reporters—in vital exchanges that encourage the development of new ideas.

The Dialogues will focus on four areas particularly relevant to society today:

• Urbanism and architecture
• Communications and media
• Transportation
• Economic and social development

The Art Center Global Dialogues: Disruptive Thinking is open to the public, and will spur a larger dialogue on current and future issues of concern to all of society. The international audience will include scientists, architects, designers, artists, entrepreneurs, institutional and business executives, and all those looking to be a part of this public forum, sharing their experience and questions.

Distinguished international journalist Richard Addis serves as the event’s Guest Program Director and Moderator. An international lineup of radical thinkers and provocateurs, all disruptive thinkers alike, will explore the six influential areas of our daily lives. Moderators and speakers to date include:

• Climate Change: Harry Eyres (columnist, poet, writer, and naturalist) will discuss one of the most powerful disruptive phenomena of our age with such experts as Sara Wheeler (biographer, traveler, and expert on the Artic and Antarctica).

• Geopolitics: Richard Addis (newspaper editor, designer, and writer) will explore whether political ideas provide solutions with Ron Haviv (award-winning photojournalist and co-founder of VII Photo Agency), Bernard Tabaire (Ugandan newspaper editor currently on bail for sedition) and Ram (Editor-in-Chief, The Hindu).

• Business: Lynda Sale (Partner, Sale Owen, marketing consultant, and artist) will discuss with Blaise Agüera y Arcas (software designer at Microsoft Live labs) and others whether business can be redesigned to reflect its deeper reality as one of the most disruptive, free and creative forces of the modern world.

• Science: Robert Matthews (academic, writer, and journalist) will be joined by David Hughes (astronomer, professor, and researcher), David Orrell (systems biologist and mathematician), and Fotini Markopoulou-Kalamara (theoretical physicist) as they explore how science is running into the ultimate disruption – the unknown – and what new ideas will bridge the gaps in our understanding of life, the Earth and the cosmos.

• Belief: Bigna Pfenninger (founding editor, The Drawbridge, a quarterly literary project) will lead a discussion with Charles Pasternak (academic, scientist, and author) and Joann Fletcher (academic and archeologist) that questions what happens when our deepest beliefs are overturned.

• Design: Stephan Bayley (author, cultural critic, and founder of the Design Museum) will discuss major disruptions that could be on the horizon in architecture, planning and industrial design and how they will improve our lives with Thom Mayne (Pritzker Prize-winning architect, currently building the tallest building in Europe), Peter Head (Director of Arup and head of Planning and Integrated Urbanism) and Chris Lefteri (materials expert and product designer).

Richard Addis and other Dialogues participants have initiated early conversations on a blog developed specifically for the Dialogues (blog.globaldialogues.eu). Those interested in sharing their own perspectives on these critical issues are encouraged to take part in the Dialogues and post their comments on the blog.

The event is limited to 500 seats. You can register to attend the event here.

Art Center College of Design
Since its founding in 1930, Art Center College of Design has been a global leader in art and design education. Located in Pasadena, California, Art Center offers undergraduate and graduate degrees in all visual disciplines, and public programs for all ages and levels of experience. Named the #1 U.S. industrial design school by Design Intelligence, Art Center has exerted a profound impact on society and culture. Art Center alumni hold the top designer positions at BMW, SEAT, Audi, and Nissan, and are internationally prominent in industrial design, communication design, film and photography, and media design as well. With its long-standing service to the United Nations and other nonprofit agencies, Art Center is also the first design school to receive Non-Governmental Organization (NGO) status.

The Art Center-Barcelona Project, initiated at the invitation of the Barcelona and Catalonia governments, revitalizes Art Center’s long-standing European presence and makes Barcelona—with its peerless design history and dynamism—the focal point for a series of highly innovative programs in advanced design education and research. In partnership with the renowned ESADE Business School, the Project will include executive education courses for designers and corporate managers, as well as R&D industry collaborations, postgraduate training, and faculty exchanges. In addition, the Project will produce a series of public forums on the larger role of design and innovation, beginning with the Art Center Global Dialogues in March 2008.

ESADE
Founded in 1958, ESADE is a leader in two areas: the ESADE Business School and the ESADE University Faculties. Ranked the #1 business school by The Wall Street Journal for the past two years, ESADE has campuses in Barcelona, Madrid, and Buenos Aires, and collaborates with over 100 universities and business schools worldwide. Each year, more than 6,000 students participate in ESADE’s Executive Education and MBA programs, as well as undergraduate, postgraduate, and Ph.D. programs in law and business administration. With its network of 28,000 alumni occupying positions of responsibility in enterprises around the globe, and through its historical links with the corporate world and society, ESADE is a lively platform for innovation, debate, and social involvement.

After december’s MobileMonday Barcelona event on Location-Based Services, the next MobileMonday Madrid event of December 17 covers Mobile Social Media.

Social Media has gone mainstream this year with popular sites such as MySpace, YouTube, Facebook, Wikipedia, Flickr to only name the most popular. Social Media is the catalyst to the democratization of content publishing, transforming people from content readers into content publishers. Many of this social neworking & tools and sites can already be accessed from the mobile phone but the real challenges are lying into making all this user-generated content easily accesible on the phone in the right context while staying connected with your social network of friends wherever you are.

Another interesting line-up to cover and discuss this topic:

Jonathan Wood from SoonR, will explain how they deliver access to computer files and applications across converged networks by linking mobile devices to remote computers;

David Whitewood from trutap - who recently showcased at Under The Radar - Mobility event, will present their easy-to-use and free mobile service that combines all the elements of a young person’s social life into one application;

Christian Wiklund from Wichro will be presenting the 1st Wichro product, called ZKOUT. ZKOUT will be beta launched during Le Web 3 conference in Paris and launched to the public in Q1 2008. The service creates a bridge that connects your online and real world social networks;

Andy Abramson, author of VoIPWatch will talk about Mobile VoIP and Social Communications, as the blend between Social Networks and Social Media;

and Jaime González Rodríguez from Telefonica I+D will talk on Mobile Data and crossplatform (Mobile / Web / TV) services and the impact for Telco’s on their own service portfolio in order to harness the true potential of Mobile Social Media.

More details at MobileMondayMadrid.com. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out, this event is going to be a blast!

On November 15, I’ll attend - as a judge this time - the Under the Radar | Mobility conference, organised by Dealmaker Media in the Microsoft Conference Center Building in Mountain View, CA. It is a unique chance to see, hear, and meet key players in the mobile universe, from the elusive carriers to the content developers, stealth startups and the industry leaders… 42 Startups will present their company/product/service in 1 Day! The event is also a forum for partnerships, dealmaking, business development, and growth opportunities.

To me, it’s one of THE important events on a global level if you’re in for new innovative ideas and companies in the mobile value chain space. If you don’t know the event, feel free to check my Under The Radar - Mobility 2006 conference review.

You’ll see a collection of companies in areas such as mobile content/video; social networking; voice services; marketing and advertising services; and a host of enabling technologies. From the industry experts and pundits to the company presentations and demos, you will learn about the future of mobility - its challenges and opportunities from consumer adoption to monetization of services.

Check this years’ detailed schedule here.

PRESENTING COMPANIES:
Boopsie | Buzzwire | Dial Directions | eZee, inc. | FoneMine | Frengo | Heysan! | Hovr | IceBreaker, Inc. | Imthere | Kadoink | Lypp | Mobile Distillery | mobio | Mocapay | mPortico | QuickMobile | RemoTV, Inc. | Utterz | TagText | Talkster | Tilefile Limited | Transpera | Tricast Media, Inc | Trutap Limited | Vlingo | Vollee | Xosphere | Yap | YoMedia | ZenZui

GRADUATE CIRCLE:
Cellufun | Concilio Networks | Iamota Corporation | Jangl | Juice Wireless | Mocospace | Quattro Wireless | UnWired Nation | Vringo | Waterfall Mobile

mTrends readers get a $100 off the price of the Under the Radar | Mobility conference. You can get your mTrends VIP Rate here, just mark mTrends in the “How did you hear about this event?” field. mTrends readers get a Special VIP Price at $595.00. Normal price for Non-Members is $695.00 in advance and $795 at the door.

I’ll be in the valley from November 13 till 18, let me know if you would like to catch up.

Excellent interview from Régine Debatty with Cati Vaucelle at we make money not art. Asking Cati whether she’s a researcher, artist, designer, or something inbetween… Cati answers:

I am a knowledge shopper. I studied philosophy and fine arts, applied computer science, psychology, and computational linguistics starting in Paris with a B.S. in mathematics and economics. (…)

Some kind of digital bricoleur, Cati works together with m-trends.org contributor Yasmine Abbas exploring the design of a touch-sensitive dress for massage and sensory therapy.

The research focuses on the material - how the structure and the embedded components of the garment participate in pushing its function to become an envelope or cocoon for one’s well-being. Touch·Sensitive is a haptic apparel that allows massage therapy to be diffused, customized and controlled by people on the move. It provides individuals with a sensory and alerting cocoon.(…)

Can’t wait to get one of these!

I have been writing and reporting for quite some time now on the convergence of networks, the introduction of hybrid devices and media becoming accessible on mobile devices, lately all connecting easily to the web. With game devices such as the PSP accessing the Internet over wifi and the introduction of the iPhone, we now embrace the era of ubiquitous mobility and nomadic computing. This will have a far-reaching impact on the way we access products/services, and the way we communicate with humans and machines. It will change our mobile lifestyle and the way we consume media and advertising.

m-trends.org started as a personal opinion blog on mobile media lifestyle trends and continues doing this with a framed focus, critical opinions and analytical thinking going beyond the hype. To create a broader view and opinion, I invited Yasmine Abbas and Martin Sauter, two personalities I highly respect for their opinion and work, to join me and write regularly at m-trends.org on subjects that are in the air, things we have in common or like to discuss and write about, to start conversations on topics, each from his own perspective and experience.

Yasmine Abbas, is a French DPLG architect, holds a Master of Science in Architecture Studies (SMArchS 2001) from the Massachusetts Institute of Technology and a Doctor of Design (DDes 2006) from Harvard University Graduate School of Design. At Harvard she focused on how neo-nomads, digitally geared people on the move, reclaim a sense of belonging to places in the age of multiple mobilities and digital technologies. She does that too: research and problem solving to design environments, products and services that work for people and drive business results! Yasmine will bring her design/cultural/social context and sensibility to m-trends.org. I interviewed her earlier this year in the Women in Mobile series. Do checkout Yasmine’s personal blog neo-nomad.

Martin Sauter has a special twist on Web 2.0. His professional focus is on mobile network technology and services and he consults mobile network operators for Nortel, one of the major network infrastructure vendors for 2G and 3G networks. His quality time activities include his mobile network blog and book writing. His latest book, “Communication Systems for the Mobile Information Society“, discusses the how’s and why’s of GSM, GPRS, UMTS, Wifi, WiMAX and Bluetooth. On the academic side, Martin holds a Dipl. Ing. (FH) degree from the University of Applied Sciences in Ravensburg, Germany and when not busy travelling enjoys lecturing and discussing today’s and tomorrows mobile networks. This is also the area that Martin is going to cover at m-trends.org. Check Martin’s Mobile Technology Page, his personal blog about his thoughts on the evolution of GSM, UMTS, WLAN, Bluetooth, and WiMAX.

A French girl living in the Boston, US, a German living in Paris, France and a Belgian living in Barcelona, Spain, this looks like other kinds of hybrids: different opinions on various topics in a ubiquitous mobility era with views from different angles, written from different locations, by people who are always on the move… This will definately create more value to m-trends.org; if there are any subjects you would like to have covered here, please suggest or contact me by email.

Expect some diverse and interesting subjects covered soon here, I hope you’ll enjoy it as much as we do, initiating this kind of projects together.

Here some impressions from the excellent Under The Radar: Mobility Conference from November 16 in Mountain View, CA. Debbie Landa and her team are doing an incredible good job creating this type of events bringing together various types of quality (!) value chain players in mobility. Just seeing the number of VC’s around per square meter shows that mobility is definately on the radar in Silicon Valley. You can view some of my UTR pictures here as a Flickr set.

The number of company pitches one could view in a day was pretty impressive: 32 companies, divided in 8 tracks in 2 rooms; The 2-track system however made me skip some presentations I would have loved to see too. Anyway, on the overal side, this was a very smoothly organised event and a chance to meet loads of new people in the industry, mainly focused Silicon Valley. It was very interesting for me to get a better notice of the US mobile market and understand better between the differences US and European markets.

The overal tone of the conference was all about web 2.0 going mobile, there has been numerous blogposts and discussions lately on the topic… Daniel Appelquist has one of my preferred mobile 2.0 definitions so far:

Mobile 2.0 is not “the Future.” it is services that already exist all around us. These services are maturing at an amazing rate and what they are doing is effectively knitting together Web 2.0 with the mobile platform to create something new: a new class of services that leverage mobility but are as easy to use and ubiquitous as the Web is today. These services point the way forward for the mobile data industry.

I started with the first session on VIDEO with ComVu, Juice Wireless presenting JuiceCaster, Nexage and Veeker; a very potential set of companies. My favourites are ComVu because I can stream (imagine a good flat rate deal somewhere of course) and geotag automatically, and JuiceCaster has it’s community building stuff together. I can’t really remember about Nexage, neither can I found notes back and the Veek Video Peek from Veeker just doesn’t sound right.

Then I went off to the other room to see Omar Hamoui, CEO of AdMob (excerpt here below); everytime I hit their homepage, I’m always impressed by the number of incoming live ad requests coming in, and they are not fake - as some suggested inside the Microsoft building… Correct me if I’m wrong.

In this ADVERTISING/MARKETING track Greystripe won the audience award for it’s great presentation and idea - inserting ads into mobile game downloads, ok but that’s too American for me, I just don’t believe a cell phone is not a TV and in the long run kids will just skip the ad whenever avaiable or possible.

Meanwhile I missed the session on MEDIA SHARING and SharpCast who won the audience award here. SharpCast is doing what everybody else forgot to do well between the desktop and the mobile: it’s all about syncing your life! I also missed the transactions track but you can view winner Mobo’s pitch here below by CEO Noah Glass himself:

During lunch I catched up with Scott Rafer from MyBlogLog and Dave Harper. Dave (here below) presented in the next MOBILIZE session his WinkSite project. Moderator Rafe Needleman from CNET made a very true review of that session. You can read Dave’s presentation here, don’t forget to check their pitch!

Meanwhile in the other track Loopt was winning the overall audience choice. Loopt is doing what Plazes (and some others) are doing for a while now yet, somehow Loopt chooses resolutely mobile and seems to have spend a lot of time on usability and user experience, stuff not the least to be underestimated on the mobile phone. I’ll check the new stuff Felix will show us next monday for an definitive update on MoSoSo.

In the IMAGING track Daem Interactive was to me way ahead of the others but I may sound too subjective here The key in the image recognition technology sector will be how fast the companies presented can go to market with the right solution. Japan is leading innovation and ideas in this area but the companies in this track at UTR showed some very mature technology and solid business ideas behind.

In the Galileo room, TalkPlus was showing what voice 2.0 is all about and convinced judges and audience with it. Get a grimp of it yourself here in demo and interview I did the day after with TalkPlus CEO Jeffrey D. Black.

Jeffrey explains the voice 2.0 concept (left) and demonstrates a SIP Call

Jeffrey D. Black, CEO TalkPlus explains TalkPlus

My list of companies to watch has been growing quite fast now, here below the ones I recently added - check back in a year or so and let me know what happened with these companies

ComVu
JuiceCaster
Loopt
Plusmo
WinkSite
Mobo
Sharpcast
TalkPlus

You can view all the Under The Radar: Mobility judges and audience winners here.

Note: all video shooting done with a Nokia N93, thanks to vpod.tv for hosting - actually you should check their portal, Rodrigo is currently live reporting from Nokia World in Amsterdam.

And as an extra for the incrowd fans: hear Peter Vesterbacka (Some Bazaar) explain his “to found 100 companies in a year” pitch. Way to go, Peter!

I haven’t been able to see all the presentations and companies due to the 2 track running simultanuously but definately some very promising startups selected. Here are the winners from Under the Radar | Mobility! Congratulations to all the companies for a great show. I will write more on my impressions and personal favourites during next week.

Best in Show Winner - Overall:
Greystripe

Category Winners:

MEDIA SHARING
Judges:Sharpcast
Audience:Pixsense

VIDEO
Judges:ComVu
Audience:Juice Wireless with JuiceCaster

MARKETING/ADVERTISING
Judges:Greystripe

TRANSACTIONS
Judges:Mobo
Audience:Mobo

SOCIAL MESSAGING
Judges:Loopt
Audience:Loopt

MOBILIZE
Judges:Plusmo
Audience:Plusmo

VOICE MESSAGING
Judges:TalkPlus
Audience:TalkPlus

IMAGING
Judges:MotionDSP
Audience:ScanR

Overall Audience Choice Winner: Loopt

Some of my pictures of the conference can be viewed here at Flickr.

On November 16, 2006, IBDNetwork will host its sixth one-day Under the Radar event, which will feature 32 emerging startups in the mobile sector. Under the Radar will take place at the Microsoft campus in Mountain View, CA.

You’ll see a collection of companies in areas such as mobile content/video; sms and messaging; location/presence; voice services; marketing and advertising services; and a host of enabling technologies. It’s always a steller line-up of stealth companies and certainly a gathering of leading industry insiders and top-tier press/bloggers, a great chance to learn about the future of mobility- it’s challenges and opportunities from consumer adoption to monetization of services. Other participants include CNET-Fox Interactive-Google-Microsoft-Motorola-MTV-Qualcomm-Orange-Yahoo! and more.

I’m going to the conference, together with Ignacio Mondine, who will present his company Daem Interactive at the conference. It’s going to be very interesting to see and meet all those startups innovating wthin the mobility area; I’m especially interested in the real innovative companies and how they deploy their market strategy in function from different markets such as US and Europe.

Companies currently confirmed are:

4info | Admob | BubbleMotion | CascadaMobile | ComVu | Daem Interactive | EQO | Flurry | GreyStripe | Juice Wireless | Loopt | MobiFusion | Mobileplay | Mobo | MotionDSP | Nexage | Ontela | PayWi | Pinger | Pixpulse | Pixsense | Plusmo | Rocketalk | Renzoo | ScanR | Sharpcast | TinyPictures | Veeker | Voxlib | Winksite

I haven’t seen such a bunch of startups working in mobile together for a while… How about you?

Now here come the goodies for my blog readers:

m-trends.org readers can submit the best “under the radar” mobility company not already on the currently confirmed company list (see above); in other words you can digg one of your favourite mobile startups into the conference! – the winner will get a ticket to the conference ($495 value) and will get mentioned on the “under the radar” blog, as well as a “profile” post on the winning company as well.

Debbie Landa, CEO and Founder of IBDNetwork (the organizers of the conference) will judge herself the best submission done here at m-trends.org. All you need to do is send me an email (click my name in the sidebar) with subject “Under The Radar” and mention the startup you think should be present at the conference. Deadline for contest entries is Wednesday November 8 at midnight (CET) - which will give the winner a week of lead time to make travel arrangements.

And for those who don’t win or participate to the contest, m-trends.org readers receive the discounted price of $425 (save $70) by registering here (just mention m-trends.org).

Oh btw: anyone who would like to meet me while in SF or Bay Area between November 15-21, drop me a line too