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Maybe a bit unnoticed in blogland during the Eastern Holidays but for the ones who missed it: MyStrands Social Player (download here) has won the Mobile Rules! Award 2008 as the Best Multimedia Application!! Mobile Rules! competition is the world’s leading awards for innovative mobile business plans and cuttin-edge applications services and technologies from developers and entrepreneurs from around the globe. Check all the winners here.

MyStrands Social Player is a music player for mobile devices (Symbian Series 60, 3rd edition. Also available for Java) with two main characteristics: it lets you discover new music and has a built-in social network. You can meet people who like the same songs you play, send messages, see others’ listening histories, and much more… It has received great reviews so far and the best is yet to come. See my previous coverage and demo here.

I just got the news that MyStrands is going to release an new version of the player at CTIA in Las Vegas with some pretty exciting features. If you are there, make sure to go and check out a demo and learn about about what MyStrands Recommender Technology and the Social Player can do for your business. Booth #4855 in Hall N4, within the Enterprise Mobility Pavilion, Las Vegas Convention Center.

For more information: contact them directly here.

(Full Disclosure: I’m doing some work for MyStrands)

The future of online TV, music and video content is going to be personalized and recommended, Mystrands just released a personalized online video service called MyStrands.TV. Nothing really mobile just yet but sooOOO cool I had to blog it here.

My teenage daughters and their friends TV viewing patterns changed completely the last year: they just don’t sit and watch TV anymore, they sit in front of the PC with their friends, deciding themselves what to watch, receiving links and recommendations from their IM peers - now I just need to get another free wi-fi connected pc or laptop connected to the plasma screen and they’re all set for the perfect interactive viewing experience

I had the pleasure to discover the new MyStrands service a couple of days ago and it’s really adding value to just watching YouTube video’s - MyStrands.TV is powered by MyStrands APIs and the music videos come from YouTube. Logging to MyStrands.tv proposes you an endless playlist of music videos that are personalized specifically for you…. based on your music listening history and recommendations. The first time you might find that the recommendations are based on existing channels, genres and a-like artists but actually this new recommendation tool is proposing music and concert video’s of my favorite artists based on my existing MyStrands profile, now isn’t that cool?

Richard MacManus researched the Top 10 YouTube Videos of All Time a couple of weeks ago at Read/Write Web. He mentioned that “7 of the top 10 are music videos. So music videos are something that people want to watch online and there is a need for an easy way to organize or personalize this.”

Typing some of my favorite artists like Roxy Music, Miles Davis and Serge Gainsbourg for example brings up an excellent choice of all-time music video’s and concerts, a real delight to see some stuff again I hadn’t seen in years and discover some new video’s I didn’t know about.

Watch the recommended video’s on the right, the recommendations are really excellent, you can view more vid’s of the same artist or a similar one - or jump to another artist, view the community people who listen to this artist as well; you can favorite video’s and send them to friends. To me, this has been a great experience with many pleasant surprises and my kids LOVE it!

FYI: If you don’t have a MyStrands account, and you just want to try out MyStrands.TV before deciding whether to sign up, just type in the name of an artist and MyStrands builds a custom music video channel for you.

I believe MyStrands is taking a major step towards how online media is going to be consumed in the future, it’s community-based, personalized and with recommendations from peers and friends.

More links on MyStrands.TV personalized online video service here:

Mashable - MyStrands Launches YouTube-Powered Custom TV
TechCrunch - MyStrands Launches Music Video Discovery Service, MyStrands.tv
Read/Write Web - MyStrands.TV Launched - It’s last.fm For Video

And oh, for mTrends readers and mobile enthusiasts, if you haven’t MyStrands Social Player installed on your mobile yet, click here to download MyStrands for Symbian; you may also want to visit MyStrands labs page to check out their latest beta.

(disclosure note on my MyStrands involvement here)

What I like most in Nokia’s strategy is its constant ability to look forward and move ahead with the changes. Nokia Flagship Store announcements already positioned Nokia with an independant retail strategy, it’s obvious that once there, there’s a different world on top of selling devices…

There has been a lot of fingertip heating since Nokia launched its Ovi Internet Services, a predictable, but smart move by Nokia for regular mTrends readers The idea is to pull the Nokia Music Store, N-Gage, Nokia Maps, and all future Nokia services into a single gateway of integrated service offerings. You can view yesterdays’ webcast anouncements here.

Nokia has been very active in the convergent area’s of internet and mobility services. With a solid 38% marketshare (some 900 million active customers!), the company has always played a leading role in the mobile value chain and knows a lot about its consumer habits. Nokia also has been releasing some really great N-Series devices since last year, the experiences gathered from those popular high-end devices are now finetuned and sharpened resulting in 4 new mobile devices (to be released before year-end).

I have been lucky to be able to experiment with Nokia Maps and I like the service a lot, it’s actually an awesome experience available on a mobile phone. The N95 with its build-in GPS makes geographical search really context relevant and opens the path for a lot of new kinds of services linked to locations. Personally I believe more in a user-driven community services and tools build model for the future such as Plazes and Dopplr build on Google Maps api’s but time will tell which services consumers will finally choose for and use.

The N-Gage portal is all about Nokia’s next-gen games (reserve your player name now!) where game fans will have more and more options to play multiplayer games in a constantly connected world - Instant Media Now! Web 2.0 has had a huge influence on the game development with regards to user-generated content, social networking and general connectivity. Watch Digital Chocolate in this next-gen game content space, not to underestimate the - also yesterday anounced - Sony-Ericsson Playstation Phone, yes… real device convergence is happening!

Another great move into internet service offerings is that Nokia and Microsoft have joined forces to provide customers with a new suite of Windows Live services specifically designed for Nokia devices. Starting today Nokia customers in eleven countries with compatible S60 devices can download the new suite enabling access to Windows Live Hotmail, Windows Live Messenger, Windows Live Contacts and Windows Live Spaces. Smart move knowing there’s some 465 million Microsoft Messenger clients today!

The downside of that deal (and biggest surprise to me yesterday) was not the anouncement of the Nokia Music Store itself but the decision that Nokia will use Microsoft PlayReady technology for “flexible access to digital entertainment“. Flexible? How flexible is the next question to me then, while Apple unveiled a higher quality DRM-Free Music with EMI on iTunes in April, Nokia goes the opposite direction with Microsoft?

I tried to find more detailed information on how restrictive the DRM will be but couldn’t find anything relevant but this Microsoft PlayReady White Paper, despite the many anouncements yesterday. BoingBoing reported the new music store will allow for over-the-air downloads,

“currently priced at 1 Euro a song and 10 Euro-a-month all-you-can-eat subscriptions that will work on your PC. (It’s not entirely clear if you’ll be able to download songs to your PC on the all-you-can-eat and also sync them to your Ovi-compatible phone. The verbiage I’m seeing is “streaming,” so it seems unlikely.)”

Most probably Nokia will decide on a country-per-country basis, depending on the distributor. Now, don’t get me wrong, I don’t want to sound as a pirate protecter but I’m just worried as a consumer. mTrends readers know about my rants and experiences with this topic (for an overview check my DRM Free At Last! post).

I’m completely in favour of the OPEN DRM model (buy once, use everywhere!): I buy the digital content once but I am able to carry and transfer the song/video/movie everywhere on my different devices and pc’s and share it with my family and friends. Companies really need to learn to TRUST the consumers, illegal downloading always existed and will always exist in a minor form but as a consumer I can only urge to give us a fair DRM, especially for those consumers who want to buy digital content.

One more example here below of how DRM-restrictive content works for the consumer - and then I really hope I don’t have to write on this anymore

On my summer holidays, besides my fully stored N95, I took a 2GB USB-stick with me with full of music (legally bought CD’s imported as mp3’s) to be played wherever the occasion appeared. Now when compiling my summer music collection, I mixed up with some songs I bought on iTunes… At a certain moment, at a party, someone was asking for some kind of artist I had on my music-stick, we copied it to the iBook available connected to the speakers, when everybody around the pool was excited to hear that song, the machine responded “need permission to play this song, please fill-in your password” - hell, we weren’t even connected to the internet. Now, you think this is fair? Flexible? Helping the artists? Create more business? Come on (big) guys, please get real!

NOTE: it would be great if any Nokia or Microsoft rep could provide some details on the DRM restrictions that will be used (or not) using PlayReady

My apologies for the use of another “2.0 meme” but after my participation in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona this week I felt I needed to update you briefly on some new thoughts on the subject. Since my writings during the MuLiMob project, my piece on “Connecting Cultures through Music“, and “DRM, free at last!” I haven’t been writing on the issue anymore.

Last Tuesday, in a Lab on Media and Human Experience, a filosophical flow excercise in between media, technology and philospophy, we discussed about ‘connected and un-connected spaces’ … media convergence is happening but the media industry is still pretty much off-line as of now, so the question is: where’s the bridge? And where is it happening?

I must admit I was pretty amazed that during the Digital Music 2.0 Conference comments and questions coming from the audience were still of the type such as “CD’s are still the major part of the business, digital music distribution only 9% of the market”, and - a couple of times - “How can you become so big without spending budget on marketing, I mean really “0″ on marketing?” and my favourite “Will mobile phones replace MP3 players one day?”… Us speakers had a though job to bridge our message of the indepth changes that are currently happening the way we consume music and the business surrounding it.

Trying to stay humble, I realized one more time there is still a lot to do to bridge the digital connected (internet connected tools, things, people and services) with the more unconnected world of tradional TV, CD’s, DVD’s formats.

When Edgar, the organizer, asked me in November to participate to this conference, I was quite sceptical since I had my made my conclusions on music 2.0 a couple of years ago while finalizing the MuLiMob project, it would only need some time for the industry to realize the curve of the long tail and that something profoundly was changing the music industry due to the innovations happening in web technologies and the way communities were influencing the way we consume music. Communities like last.fm were adding new ways to discover and listen to music opening opportunities for people to meet others with similar music tastes. This community has now grown to 15 million users and Claire Levy had the pleasure to anounce CBS bought last.fm for $280 million, real good news for recommendation technologies and online communities involving music in general

Mobile Web 2.0 or Mobile 2.0, Music 2.0 or Mobile Music 2.0, people say these are all hype terms, in a way they are but there are some real changes and differences to be finetuned, so why this title?

In my panel with operators Telefonica and Orange, it seemed as I was coming from another planet with my presentation on the current state of Mobile 2.0 and the the next generation data services for connected devices. Understandable knowing it took them (the operators) a couple of years to outcompete the SMS Service Providers (selling ringtones and wallpapers), and the same operators have been positioning (= investing) the last couple of years as music retailers to start selling realtunes… meanwhile another range of competitors are coming in their field.

While the new generation of phones and devices - Nokia Nseries up front - a new set of opportunities to consume music is arising, with the possibility to sideload or download music directly to your phone, whatever connection is it that you use (3G, wifi, bluetooth, usb, etc). At the conference, the operators were still defending the classic model - a song downloaded on the mobile has much more value and has thus a defendable value of 3€ including restricted DRM (!), adding the argument that NSeries and iPhones as the high-end range phones that are too expensive for the masses anyway.

My argument was that those phones might be more expensive but a simple calculation of my personal consumption learns that I buy average some 3 albums online/month (approx. 30 songs). So, on iTunes at 0,99€/song makes 356,4 € a year spend on digital music… while downloading over an operators retailer shop at a 3€/song rate, the same amount of content would costs me 1.080€ + additional download costs… the difference in 1 year would pay me a new phone, think about!

Also I would like to emphasize one more time that DRM has to be free - buy once, use everywhere - as it used to be with LP’s and CD’s. Amazon.com announcing it’s latest deal with EMI and 12.000 labels to sell DRM-free that plays on any device is another major step into Digital Consumer Enablement

I think that’s another reason why Apple is going to surprise a lot of people soon again… If I can connect my iPhone over a WLAN or to my computer to buy my music, it’s another great advantage for the iPhone users, from there I can carry it with me everywhere…

On May 31st I will be participating in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona, organised by the Catalan Institute for Cultural Industries during the Primavera Sound Festival. I’m looking forward to this debate, specifically to better understand how the music industry and the mobile operators are dealing with the dramatic changes the industry is going through to adapt towards a Long Tail economy.

I have been presenting my ideas on this topic during the MuLiMob project in 2005, it’s always interesting to doublecheck vision and reality regularely, things are really changing at an incredible fast pace in our industry.

The panel will be moderated by Ramón Castán, CEO of Creative Associates and is composed of speakers from Movistar, Orange, Carles Campdelacreu, CEO of Acquamedia, Mario Fernández of IMI Mobile and myself.

Here’s the thematic and some questions set forth for the panel:

Can Mobile Save the Industry? Focus on the Growing Importance of Mobile Phones for Buying, Storing and Listening to Music. Is the mobile phone only a passing hype when it comes to music services? Are the telecom’s walled gardens working? Is the mobile just another data pipeline at the end of the day? Why is a song so expensive when purchased on a mobile? Is mobile technology vulnerable to piracy? Is the personalization to music fans the main reason for mobile products success?

The conference hosts many other sessions and speakers like Isaac Monclús, Director of cultural programmes, FNAC Barcelona; Richard Gottehrer, founder and chairman, The Orchard; Shira Perlmutter, executive VP, Global Legal Policy, IFPI-International Federation of the Phonographic Industry; Shelley Taylor, CEO, All Dig Down; Horst Weidenmüller, Impala’s and VUT’s VP, member of Merlin interims board, and CEO of !K7 Records; Clair Levy, head of business development, Last.fm. Javier Lorente, Portal and Applications Development Manager, General Manager of Technology and Services, Telefónica España; Alex Murray-Leslie, musician, Chicks On Speed; Kevin Arnold, founder and CEO, IODA – Independent Online Distribution Alliance; and many others, really interesting program, check it out!

For the ones like me who appreciate the sound difference between a flat 128kbps music file (AAC, mp3, mp4, wmv or other formats) and a 320kbps quality of a normal CD, the news this week that EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire is great news, not only because major record companies will (finally!) be offering downloadable music files without DRM encoding - the stuff which makes it nearly impossible to move purchased songs from one computer or music player or mobile phone to another. It’s extra nice because major players in the music industry will start to offer songs that will sound a lot better.

As a passionate music lover, the listening experience of for example Petroushka by Igor Stravinsky on a good quality sound system is not comparable with the same music crapped into a 128kbps mp3 or mp4 file, whatever the soundsystem may be you’re going to play that file on. I remember lively the first time I heard Petroushka on vinyl performed by the legendary Moscow Radio Symphony Orchestra on a good sound system blew me completely away. With digital music surrounding us everyday, you’d almost forget about the quality of a listening experience - just try to mix some mp3 songs with a vinyl recording and you’ll see what I hear
But any good music deserves a great quality listening experience whether it’s Philip Glass, Devotchka or the Cold War Kids, I’m listening to while writing this. So what does this weeks’ anouncement means for consumers and the business?

EMI Group’s announcement of February 14 - revenues for the financial year ending 31 March 2007 expected to decline by around 15% and Steve Jobs’ Thoughts on Music might have accelerated the need for change but Eric Nicoli, CEO of the EMI Group is now taking the lead in what we digital music consumers have been waiting for for quite a while now. In only a couple of weeks time, EMI Music announced a multi-product content partnership with last.fm, the deal with Apple’s iTunes this week, and also announced “The Good, The Bad & The Queen” to become the first EMI album to be made available for download in a new DRM-free, high quality MP3 format. The first major record label listening to its’ consumers?

At CTIA, Nicoli listed a 3-step test that all consumer products should be able to pass, and that he thought was lacking in the wireless world (source GigaOM):

1. Give them something that is good value for money
2. Make something that is functional and works on practical level
3. Make something that is simple to use and easy to understand

Something the operators should have figured out by now but it’s where Apple is seeing the opportunity with the iPhone (to be released in June in US). Now is the Apple’s anouncement of Higher Quality DRM-Free Music from EMI Available on iTunes another leap ahead for Silicon Valley’s “rebel with a cause” Steve Jobs? The recent anouncement of Microsoft’s Mobile DRM system ‘PlayReady‘ - that will allow the use of commercial content on multiple different devices for a single fee comes basically way too late. Steve sets the tone, once again since he entered the music business.

Regular M-Trends readers know my early rants on this subject, for newbies read About digital music distribution to family targets and Mobile Music For Families. No thanks! both written in 2005. Knowing this, one can imagine I was really excited to try out my first DRM FREE download. Also I have been stopping to buy songs on iTunes lately since I just could not play them on my Nokia Nseries phones and wanted to make sure the DRM free and higher quality downloads were not only working as a multi-service or platform but also multi-device, you know the real thing we have been looking for. I downloaded a 320kbps mp3 file straight from The Good, The Bad & The Queen website, beamed from my laptop to our home PC and to my Nokia N80i and it works, hurray!

And where do we leave the independent record labels? EMI and Apple knew that progressive independant labels were already offering DRM free higher quality songs on their portal and that’s exactly where new opportunities lie for the smaller labels such as Sonar Kollektiv. I’m buying regularely music from their online shop since I cannot find it elsewhere and it has a lot of music of my taste. Smaller labels can build around their brand image and create a different added value to their audience.

Anyway, this decision is going to dramatically change the digital music landscape and may hopefully encourage other major labels to abandon DRM. This is not killing business, it is changing the way we do business. Consumers will be the winners. Free at last!

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

MyStrands just got its Social Player signed by Symbian yesterday for general release. It is a music player for mobile devices (Symbian Series 60, 3rd edition) with two main characteristics: it is a music discovery tool and a strong community builder. Watch the video demo here below and try it yourself, it’s great!

The player works over a 3G connection (if you can afford it!) and Wireless LAN, it gives you real-time recommendations of songs, you can stream clips of the recommended songs to your device, and learn more about them on MyStrands mobile website. The MyStrands Social Player helps you discover new people by telling you who else in the community is currently listening to the same song and view that person’s profile (unless it has been set as private). Check what I’m listening to here.

It is probably the most advanced music and community mobile app around - I haven’t seen anything like it, a real social community and music discovery tool, you can even build playlists on the go and tag your music, dig?

Check out all details at MyStrands blog.

People are consuming music on their mobile phones in an increasing way. The way most people do this now is through their operator, downloading realtunes straight to their phones. Innovative companies like Futurlink have a different idea how people will do this in the (very) near future, using Bluetooth, Wi-Fi and soon NFC, I wrote on this before in my Proximity Marketing post.

At 3GSM, Futurlink presents Wili-co-ITS, a new technology to distribute and sell content on the point of sales directly to the end consumers mobile phones using an interactive touch screen with an advanced Bluetooth and Wi-Fi application platform. Dig?

Wilico-ITS includes an advanced software called Suite which permits the creation of flash movies on the touch-screen and advanced interactive mobile music catalogues to be downloaded in Bluetooth and Wi-Fi mobile phones (all versions of Java, Symbian, Windows Mobile, etc.), all in an automatic way without the necessity of having advanced programming skills. Wilico Suite permits to personalise the design of mobile phone music catalogues incorporating multimedia content (images, texts, music, videos, etc.). The solution allows obtaining real time statistics remotely through an Internet connexion or GPRS/UMTS.

Just think about putting this kind of screens in a MacDonald or other FMCG POS and the possibilities of uploading and downloading content within proximity through mobile phones; think a YouTube+MySpace+Wilico-ITS combination scenario for example… get the picture?

CEO David Masó showed me a demo this week, very impressive! Make sure you check them out at stand Hall 2 - 1A05, if not I’m sure you’ll hear more about this innovative start-up this year.

Following the response and feedback I got on the “Understanding Mobile 2.0” article I wrote at Read/WriteWeb a couple of weeks ago, I created a wiki space to start categorizing the so-called Mobile 2.0 companies.

You can acces the directory at mobile2companies.com.

I decided to use a wiki tool, called Wepaint, so companies can add their own information and keep it updated. You just need to sign-up to add your Mobile 2.0 company info page, you can add images, slideshows, video’s, and RSS feeds as well, and tag your page(s).

Companies can use the tool to keep the web community updated with latest news, elevator pitches, presentations of new products/services, etc. You can browse the wiki by category, by keywords, subscribe to the wiki feeds on new pages added or updated, comments and news, a lot of other stuff out there yet to discover.

The directory is far from complete, I just gave it an initial injection and added some companies I know to start with, so the best thing to do is add your page if you don’t find your company in there and update your page if you don’t like what I added, it’s a wiki, you know

Kudos to Carlo for helping me with the introduction texts.

Contact me if you would like to contribute to this project, to become a writer/moderator, to help develop the wiki, and for any suggestion and comments. I hope these pages will be usefull for the entire mobile value chain, spread the word!