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I am currently working on a new presentation on the state of Mobile 2.0 for my coming speaker sessions the coming months, starting at Plugg in Brussels next week. If you think you should be in there, send me a note and I’ll consider to include anything interesting and relevant related to the topic.

My previous presentation on the Mobile 2.0 Start-Up Ecosystem I uploaded 5 months ago on Slideshare has been viewed nearly + 14.000 times by now.

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If you hadn’t heard or read about it yet, the 2008 MobileMondy Peer Awards recognized 27 companies from 18 countries at its annual awards event held at Espacio Movistar facility during the Mobile World Congress in Barcelona.

Buzzd from New York, a provider of local real-time search information for bars, clubs and restaurants on the mobile device, cleaned the table by winning jury, audience and community awards under the early stage category.

In the Emerging Community category, Taptu a search and sharing engine from London won the award with jury award Funambol, an open source email and messaging company, while local favorite Kimia, a rich media content provider, clinched the audience choice.

The event had 2 great keynotes, one from Pekka Ala-Pietila, CEO of Blyk Corporation, and another from Luis Jorge Romero, Director of Standards and Innovation in Telefónica España. More than 700 participants attended the event during the afternoon and reception.

Kudos to all start-ups who participated in the very challenging competition in front of a great jury compiled of mobile industry savants.

You can download ALL Early-Stage and Emerging Start-Ups presentation slides at the MobileMonday Barcelona website here. If you are not registered, just enter your details to access the documents.

(NOTE: some of the embedded animation’s or video’s have been lost or could not been transferred for PDF document creation).

Some personal thoughts and possible improvements:

The overall quality of innovation and disruption this year was not as great and surprising as we have seen during last years’ event, though I believe that the winners and some other finalists have some promising technology indeed. We’ll definately here more about these companies in the near future.

The event this year was too long, 27 start-ups to present in one afternoon is way too much. In respect of the MobileMonday diversity and leaving an opportunity for start-ups coming from another corner of the world to present is great but managing that many needs pre-selections in order to preserve quality of the start-ups presenting and to be able to focus more on the quality of the presenters and presentations. Have you noticed that the best presenters with the best presentations won the awards?

I would love to hear some of your feedback and suggestions for improvements, leave a comment here.

I created a MobileMonday Peer Awards Barcelona Flickr Group with event pictures, anyone who has pictures of the event, feel free to join and post your pictures in the group to share with the community.

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Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts - David Masó, FuturLink - Miguel Sola, Daem Interactive - Paulino Moraleda, Brand Communications Manage, Nike)

Carles Fereiro from Barcelona Media did a great job while I was checking out Villes 2.0, an excellent initiative launched by FING, also founders of Mobile Monday Paris. I liked a lot the speakers’ box concept they introduced at BETC Euro RSCG, you can view some of this Paris trip picture here. Thanks to Marie, Daniel, Stephane and especially Véronique of the MoMoParis team for just being so wonderful

Fabien Girardin took some pictures of the MobileMonday Barcelona evening. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From Fabien’s Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed MobileMonday Barcelona users can download the presentations of that evening in the subscribers profile page. There is a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS.

Next MoMoBCN event on December 4 has topic Mobile Social Networks. Head over for more details at MobileMonday Barcelona website.

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