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I spend some time in Amsterdam for the Vodafone Mobile Clicks competition for Dutch mobile startups, combined with a presentation I gave at MobileMonday Amsterdam. I have been nicely surprised by the quality of the local startups  presenting in the competition, I can’t say much about them yet… the winners will be announced shortly and will present at the coming MOMO event at the PICNIC conference.

MobileMonday Amsterdam #7 on Value was a GREAT event. The MOMO team has been building reputation since their kickoff event in June 2007 with Jyri Engestrom, putting together quality events ever since. I have been around seeing many MobileMondays a bit everywhere but MoMo Amsterdam is definately one of the best events in Europe focusing on mobile specific topics. What makes this a good event is the original venue and the TEAM working in perfect symbiosis with clear objectives to produce exciting events and not afraid to take risks trying out new concepts.

This time Raimo, Yuri, Claire, Maarten, Marc and Sam created a circle in the theatre for the first part of the event to stimulate audience participation. The discussions were in Dutch, the statements challenging and a bit controversial (user value vs. shareholder value) - why not? I particulary liked the discussion on the bankrupcy of a promising Dutch mobile startup, called Skoeps, as a learning experience towards the community. Wrong timing (flat fees not yet in place), contrary shareholder interest and not enough user base to create a user-driven news content site I believe were amongst the reasons the company didn’t make it.

The 2nd part included keynote presenations by myself, buddie Ajit Jaokar and Yme Bosma from the biggest social network in The Netherlands Hyves (5 million active users!). Ajit gave another interesting talk on what he expects to become a new boom on - non-voice - devices.

Yme presented (in Dutch) the coming rollout of the Hyves mobile platform, including rich adressbook (presence, status, profile, content, etc), communication options such as voice, sms, notes, www, blog, chat, video, photo, email, money, etc), location-based (cellid & GPS), bluetooth for physical identification in public area’s and multiplatform (J2ME, Symbian, Windows Mobile & iPhone). Yme and his team are very ambitious about the mobile platform, expecting mobile interfaces to be the dominant acces method on their platform in a couple of years. Note that Hyves was originally intented as a mobile social media platform years ago before its actual internet succes.

You can view the presentations of Ajit and Yme on Slideshare. The complete Flickr set of the event can be seen here. I’ll post my presentation in another following post.

Not sure who ever organised 3 MobileMondays in 3 weeks - no I won’t advice it, unless it is to come and watch of course but it’s the way we had to get our act together to start the events in Madrid and get the rhythm right. All in all, I think we were able of keeping the right quality level we’re aiming at for every event…

After the succesful opening event of MobileMonday Madrid and the Mobile Web Applications topic covered in Barcelona, the next MobileMonday Madrid event on November 12 covers experiences from the UK Mobile Market. The UK has one of the most active emerging markets in next generation mobile data services, together with France, Germany, Italy and Spain. We want to learn about the experiences from some of the best positioned people in the UK Mobile industry and explore new market opportunities.

For this event we brought together Mike Short, VP Research and Development at O2 - Telefonica, Ray Anderson, CEO of Bango and Christopher Moisan of Taptu to share with us about their experiences and new business opportunities. The panel will be moderated by Ricardo Pérez from IE Business School.

All details and speakers’ bios at MobileMonday Madrid website. If you’re in the neighborhood, don’t wait to book your seat, the opening event was fully booked after 2 days only.

Here’s some thoughts and a short wrapup of the Mobile 2.0 event I helped to organize in San Francisco. It was the second time this event took place, organised last year by Mike, Daniel, Gregory and Peter. For this years’ event, they asked me to join the team and I’m really glad I took the decision to participate, I truly believe this is only the start of more interestig things to come produced by this quintet

The event was really great! Being part of the organizers committee and having a good view of events happening around the globe, this is a really exceptional event, connecting the transitioning and convergent worlds of web and mobile; exceptional because some of the best heads in mobile are spending a day together discussing and exploring the opportunities and threats of what we call the next generation mobile services. Unique since it brings together both a local (Silicon Valley) and a European crowd, something essential in todays’ global economy. Innovation is happening everywhere, the world is flat.

Understanding the potential of the mobile device as a connector of objects and people in the near future is a must and I think this event is the best I have seen in this area, covering essential topics such as Social Media, User Experience, Usability and Design, Disruption, Emerging Technologies, New Business Models brought by thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists.

I was not alone with my thoughts since Tomi T. Ahonen send us this text note during the event: “Wow, this room really holds probably more of the true influencers of the actual future of mobile than any other event I have ever attended. Impressive!”

And what about these notes from Oliver Starr, who was live blogging for Blognation during the conference:

There’s one last disruption I’d like to mention and it might be the most sublime disruption of them all. The power that will be realized by the 250 plus individuals that took that time and invested the money to spend a day deep in discussion about the next generation of mobile. The cumulative increase in knowledge realized by the attendees at this event will spread out into the world in waves. Perhaps some will be small ripples, a few rolling whitecaps, but combined, we are looking at a tidal wave of new knowledge, shared ideas, and new alliances that have the power to change the world we live in profound ways.

Knowledge is not power. Knowledge wielded effectively is power. As I look around the room as we reach the waning moments of the 2007 Mobile 2.0 Conference, I can’t help but wonder if the people in this room realize the incredible, explosive potential that each of them now has should they apply in any measure the intelligence they’ve gained in the ten hours spent here today.

I specifically like the size of the event, crowded with some 250 attendees, speakers and press yet small enough to have a chat and connect with nearly everybody present.

Here’s a set of resources from the event I could find of as of now. You can track the ongoing discussions using Google Blog Search tagged “Mobile 2.0“.
Richard MacManus has been LIVE blogging the event (incredible how fast he writes!):

• Mobile 2.0 - The 7th Mass Media & Business Opportunities
• Mobile 2.0 Launch Pad Part 1
• Mobile 2.0 Launch Pad Part 2
• Taptu Launches New Type of Mobile Search

Oliver Starr’s live posts here on blognation.

Mike Rowehl’s Mobile 2.0 wrapup.

Dennis from WAP Review has an amazing writeup covering absolutely everything top to bottom.

Russ McGuire’s review on Mobile 2.0: Mobile Internet vs. Mobility

Barbara Ballard posted about how many in the audience were using laptops.

Tony Fish pointed out the Mobile Web 2.0 list of resources setup in netvibes.

Enrique C. Ortiz quick review.

Kelly Goto has a detailed post from the fireside chat.

Carlos Domingo posted his draft panel notes here.

Atakan Cetinsoy from MyStrands blogged his impressions here.

Marc Davis Flickr pictures ZoneTagged Mobile 2.0

On top of the reviews, some interesting discussions are heating up, starting with Rob Tiffany’s complaints why Windows Mobile was not used or not even mentioned during the event… Read Enrique C. Ortiz on spot reply to that question.

You can view my introduction to Mobile 2.0 on Slideshare; check also the Google’s move into mobile slide exchange project we just launched, together with Raimo van der Klein.

I created a Flickr group here, open to anyone. Anyone who has pictures of the event and a Flickr account, please subscribe to the group and forward them to the group from within your Flickr account.
I wanted to thank again our sponsors of the event: Nokia, Shozu, Vodafone Betavine, Taptu, Jamba, Mippin, Webwag, Rulespace and Swisscomm for the excellent wi-fi connections. Without them making this happen would not have been possible. Hope to see you all next year again!

I’ll be back with an update on conversations and posts around the event next Monday in the Carnival of the Mobilists # 96 which I’m hosting again here at mTrends.

Gregory just pinged me that the Mobile 2.0 Event, scheduled for October 15 in San Francisco is nearly sold.out - only a few seats left. Don’t be left out and register now. Full program details and speakers list on the event website. There are still sponsor opportunities open. If you’re interested, you can contact me directly.

On October 15th, in San Francisco, Mobile Monday’s Barcelona, London, and Silicon Valley together with the Open Group and SomeBazaar will present the 2nd Mobile 2.0 conference. This will be a one-day event, held at the Grand Hyatt in Union Square, covering the latest in mobile innovation and disruption.

Next to Tomi Ahonen’s keynote on Social Networking and Communities, there are four panels with topics on User Experience, Usability, and Design, Disruptive or New Business Models, Emerging Technologies and a look on Mobile 2.0 from the VC Perspective. Two series of great new Mobile 2.0 startups will be presented in the Mobile Launch Pad.

The conference is bringing together some real mobile industry thought leaders from around the world, such as:

• Tomi Ahonen, 3G Author & Mobile Blogger
• Brian Fling, Blue Flavor
• Kelly Goto, gotomedia
• Risto Lahdesmaki, Idean Enterprises
• Carlos Domingo, Telefonica
• Christian Lindholm
• Tony Fish, AMF Ventures
• Ozzie Diaz, HP
• Jean Marc Frangos, BT Group
• Patrick McVeigh, Warburg Pincus & SoonR
• Stephan Noll, T-Venture
• Voytek Siewierski, Mitsui & Co, Venture Partners
• Olaf Groth, Qualcomm
• Rich Wong, Accel Partners
• Russell Beattie, Mowser
• Marc Davis, Yahoo!
• Ron Mandel, Adobe
• C. Enrique Ortiz, eZee inc.
• Kaj “HeGe” Haggman, Nokia
• James Pearce, dotMobi
• Peter Stark, Sony Ericsson
• Daniel Graf, Kyte.TV

Daniel, Gregory, Mike and Peter asked me after the Global Peer Awards to join the organizing committee, something I didn’t had to think twice on. I like the spirit of the team and the global reach of this event. There has been a lot of reflexion and discussion on what to cover and who to invite, to me it’s a rather unusual but original event that tries to capture what’s going on in mobile and focuses on the Mobile Web and Disruptive Mobile Innovation… I can’t wait until October 15

Check out the agenda on full details of speakers, timings, topics, etc. Last years’ (first ever!) Mobile 2.0 conference was sold out in 1 week, so don’t wait too long to register, seats are limited. Registrations are now open at the Mobile 2.0 Conference website. Early Bird Special $145 if you registered before October 1, 2007. Regular Price $185.

Stay tuned for more news on the conference here at mTrends!

It’s strange sometimes how things come and go (and come back) on the internet these days. After having been tagged earlier this year by Helen and Enrique, I blogged previously 5 Things you might not know about me. Recently, I got tagged twice again, but now with 8 Random Things by Heike Scholz and Jonathan Greene, so I digged up my 5 Things again and added another 3

So, here are the rules of the new 8 Random Things tag game:

• We have to post these rules before we give you the facts.
• Players start with eight random facts/habits about themselves.
• People who are tagged need to write their own blog about their eight things and post these rules.
• At the end of your blog post, you need to choose eight people to get tagged and list their names.
• Don’t forget to leave them a comment telling them they’re tagged, and to read your blog.

And here 8 Random Things About Me:

1. I played the saxophone in the early eighties. I made it to Mr. Shiseido’s (himself) private club in Tokyo to play there for week with Elisa Waut, an at that time popular Belgian jazzy pop band. I was playing the alto-sax. BTW did you know that the saxophone is a Belgian invention from Adolphe Sax (patented in 1846)?

2. There exists a picture of me with Dennis Hopper when hosting the Brussels Film Festival in 1998 at the Cybertheatre, I was managing at that time - If ever the photographer who took that picture reads this, please send me a copy The Brussels-based “CyberTheatre” was a precursor of the now classic cyber café idea. Based in an old movie theatre, it was renovated to a three-floored space including a graphic-design workplace, a 3-D studio, video and sound producing facilities, and giant-screen displays with a trendy club and restaurant. All events happening in the CyberTheatre were tightly meshed with the Nirvanet web site (offline now), constantly providing it with fresh content. Our web team won the UNESCO award Web Prize in 1999 and many other prestigious awards. We also hosted the first online live streamed concert of The Simple Minds. Many “cyber” artists like Jaron Lanier , Stelarc, Atau Tanaka, etc. peformed at the CyberTheatre, we even had a 2.0 version back in 1997

3. Before that I managed ‘Le Beau Bruxell’, at the time the most cosmopolitan cultural centre in Brussels. I remind organising great concerts with now legendary soul artists, such as Isaac Hayes, Afrika Bambaataa, Gil Scott-Heron, Junior Walker, Rufus Thomas, and many others…

4. I fell in love with technology when I got the chance to work with a Macintosh Plus, when working at Les Disques du Crépuscule. My passion for mobile started while working in Helsinki in 1999 with Mindworks. In that period, I saw my first mobile video on a Nokia. In 2001, with RandomOne, we introduced SMS to TV in Spain. We went live on TV early 2002 in a talkshow with Jordi Gonzalez, a famous TV presentor over here. We managed to convince the popular Jordi to dialogue with live SMS messages send from the audience through a moderated screen - this dialogue became so popular and led to numerous spontaneous fun scenes and became an important part of the show that run for 2 years on CityTV before the presentor went national (again).

5. My all time artist is Miles Davis, which leads me to my favourite quote of him: “Don’t play what’s there, play what’s not there…”, and that’s still what I’m trying to do every day

6. I co-founded MobileMonday in Barcelona. I’m running this now with Carles Ferreiro and the help of Barcelona Media. You can check out which topics we covered and who spoke at our events the first season (including downloading presentations). Our Flickr Group here. MobileMonday has been a lot of work but very inspiring and rewarding, I met a lot of great people through this global network. A lot of exciting stuff to come next year too!

7. I quit smoking on January 6, 2004 with the help of SMS text messages. Together with Juha, Kasimir, and founders Javier Creus and doctor/writer Miguel Masgrau, I was part of the original development team that worked out the whole concept of Dr. Masgrau’s ideas to quit smoking with the help of the mobile phone. Basically, smokers could send a date they wanted to quit smoking to an SMS short number; one week before you wanted to quit, the system tracked your smoking habit -> every time the user lit a cigarette, he/she needed to send an SMS, then the system sended back a text message preparing the user to quit; when the user finally quit, the system send back a kind of positive ‘haiku’ text message supporting the user in this process; after a week the system knew your habit, thus pushed an SMS to the user at crucial moments. This went on for a week and afterwards on regular times whenever the user needed support. I was the first to test the system and simply quit After delivery, I don’t know how come the project never got out of Spain, I thought it was really great and I still believe it’s one of the better mobile projects I was involved in. Some original press release available here and a website of the current project conelmovil.com (both only available in Spanish!)

This one actually to just give a thumbs up to Darla

8. I was born in Bruges, also called the ‘Venice of the North’. One of my favourite songs, called Marieke by the Belgian Jacques Brel, describes the environment and spectacle of the nature between ‘Bruges et Gand‘, the area where I spend most of my childhood. Afterwards I lived in Ghent and Brussels - maybe next time I have to write 8 Random Things I still like about Belgium I moved to Barcelona in 2002 and enjoying it still… By the time this tagging game gets to 11 Random Things, you might just want to knock my door and get out for a drink with me to know more about me

I’d like to tag: David Harper, Ajit Jaokar, Daniel Appelquist, Mike Rowehl, Russell Beattie, Carlo Longino, Xen Mendelsohn and Judy Breck (just let me know if I’m I too ambituous here

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.

Andrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)

I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!

Welcome to the Carnival of the Mobilists No. 64, this is the third edition I’m hosting (read my previous host contributions nr. 3 and 33), and once again I am delighted to host another edition of this so called mobilists group - a loose network of bloggers all writing passionately but mostly lucid about mobility, contributing all in their own personal style, bringing insights, tips and discovery, but also expressing their doubts about mobile technology development and deployment. The mobilists include developers, journalists, executives, marketeers, designers, entrepreneurs, consultants working in the mobile and wireless sector and also, why not, just users reporting on something essential from a user point of view.

This weeks ‘celebration’ of the best writing on the evolution in mobility from the previous week include some of the best blog writers with contributions from Ajit Jaokar, Bill Day, C. Enrique Ortiz, Chetan Sharma, Daniel Taylor, David Beers, Dennis Bournique, Eduardo Cruz, Farooq Anjum, Graham Brown, Jason Delport, Judy Breck, Justin Oberman, Kelly Goto, Michael Mace, Mike Rowehl, Tomi Ahonen and Xen Mendelsohn. Some of them you might know, others not, it doesn’t really matter, they all have great knowledge about a certain aspect in mobility and they contribute through this initiative, to bridge, reveal and support the latest in mobile innovations, it’s a real resource centre to catch up with what’s currently happening in mobile if you ask me!

One of the things that struck me the most this week was the death of Jean Baudrillard. Justin Oberman wrote a R.I.P. Jean Baudrillard piece on him:

Baudrillard always brought some great thought provocative issues to the forefront, especially on media culture, society and technology. Isn’t this what we’re dealing with every day? So, I mourn his death by honoring this Carnival issue to the spirit of Jean Baudrillard.

Graham Brown kicks off quite unusual and audacious with some critical reflection on the evolution of social media in his A new age of Digital Maoism 2.0?

Very interesting thoughts brought forward here by Graham, an interesting discussion follows the post. If you want to go for the full blow weekend reading (and thinking!), read Jaron Lanier’s “DIGITAL MAOISM: The Hazards of the New Online Collectivism” he published last year on the Edge, The Third Culture. Don’t miss out on the responses to Lanier’s influential essay from Douglas Rushkoff, Quentin Hardy, Yochai Benkler, Clay Shirky, Cory Doctorow, Kevin Kelly, Esther Dyson, Larry Sanger, Fernanda Viegas & Martin Wattenberg, Jimmy Wales, George Dyson, Dan Gillmor, Howard Rheingold, etc. Just essential reading if you’re working in the media and technology field.

Eduardo Cruz - also known as Ed Cross, is wondering about the fragilities of the internet we currently experience in our lives, related to the unprecedented movement Turkey has released this week on a court order to block all accesses to the internet video website Youtube.com.

But what about the gatekeeping of all this ubiquitous access? True Baudrillard spirit, Ed!

Judy Breck is convinced time has come now for mobile learning in her No more pencils, no print books, no more analog backward looks:

And concludes…

I was used to read a book before sleeping but my 14-year old daughters are doing a lot of different things with their mobile phone before going to sleep, hardly books to notice… if you like it or not, this is what screenagers do these days!

Justin Oberman writes about his thoughts on NGO donations like Amnesty International using PayPal Mobile or rival LUUP to donate directly to them. BTW: did you know that secure donations of up to £800 can be made now via mobile handsets?

This week in design interaction and imaging: Kelly Goto published an excellent interview with Ignacio Mondine from Daem Interactive on linking bits and atoms – basically two-dimensional images to information using your mobile device in real time. Jason Delport learns us about Image Optimisation Techniques for Java ME Development and the use of the PNG format. Bill Day is wondering if Apple’s patent team licensed any of Perceptive Pixel’s work, after seeing their impressive multi-touch screen interaction demo here at m-trends.

The most interesting discussion topic of some mobilists this week was definately the Nokia Ad Service anouncement. Ajit Jaokar named it A potentially revolutionary milestone for Mobile advertising.. causing Mike Rowehl trying to get grip on concrete details of this anouncement passing by Eduardo Cruz (again!) drawing some more insights to finally arrive at Farooq Anjum’s take on the subject. Anyone interested in this topic should follow all ongoing discussions leaving this paragraph a summary of what’s it all about

If you ask me, I’m not against advertising on the mobile, it will be more and more used as mobile becomes more web (or was it the other way around?) and devices more usable to acces web-content. One thing though for this part of the industry: keep the ads contextual, please. If they don’t make sense for the user, there’s no point. Personally, I don’t want any PUSH ad content on my mobile screen that doesn’t make sense or has any reference to my interests, what I do at a given moment in time or is related to where I am… Great move by Nokia though who understood time is crucial in positioning NOW, knowing mobile advertising has a lot of potential in the near future wether it’s on- or off portal and this creates new opportunities for new companies entering the mobile ecosystem.

Another example related to advertising comes from Xen Mendelsohn who looks at the Ringback Tones TV Commercials and the way operators are advertising these products, have a look how she integrates the operator commercials from YouTube and how media blogging tools can be used to document and report. And do check out Chetan Sharma update on the US Wireless Data Market Update - 4Q06 and 2006; I wonder where he gets