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Off to Madrid for this evening’s Mobile Monday Madrid that will cover Mobile Advertising. The topic was on everybody’s lips in 2007 and was put forward by many mobile start-ups as THE revenue model of the future. Mobile Marketing and Advertising was previously covered at MobileMonday Barcelona in July 2006. Fast forward 2008 where we’ll focus on a reality check on the status of Mobile Advertising concretely today.

Speakers’ this evening include:

Philip Gontier, Sales Director EMEA, JumpTap Europe
Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Juan Antonio Muñoz, Founder of Unkasoft
Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain
David Purón, Research and Development Engineer, Telefonica R+D. Open Mobile Alliance Requirements Development Working Group Chairman.

Manuel Alonso Coto, Dir. of the Master on Digital Advertising and Communications of the IE Business School will be the moderator.

I am really looking forward for the start-up presentations this evening, and also to Iñaki’s presentation on Vodafone’s Discovery Program, and David who leads the development of the Mobile Advertising 1.0 standards for Telefonica. We’re also going to launch a MobileMonday Madrid Kyte.tv channel tonight, more on that later here.

The event is fully booked!

Webware, one of the interesting resources on web apps, edited by Rafe Needleman, announced their finalists this week of the Webware 100, a new awards program they recently launched. Over 5.000 nominations were received, whittled down to 2,000 de-duplicated and qualifying entries, from there, 250 products were finally selected as finalists, 25 each in these ten categories:

• Browsing: Web browsers, extensions, widgets, and security
• Communications: e-mail, chat, VOIP
• Community: social networks, groups
• Data: search, storage, backup, sharing, and sync
• Entertainment: Games and contests
• Media: audio, video, photo
• Mobile: portable utilities and apps
• Productivity: apps, business tools, commerce
• Publishing: blogging, web content, design tools
• Reference: Mapping, reference works, and education

Check it out, some really good stuff in there! In the Mobile category, some of my favorite applications were selected such as ShoZu, SoonR, Winksite, Yahoo OneSearch and MyStrands with Social Player. Thumbs up for all finalists, my TOP 25 would have looked quite differently but I’ll post that some other time here.

You can only vote once per category, so choose wisely. Voting closes at 9:00 AM Pacific time on June 11, the winners will be announced on June 18.

You can vote here.