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The time of the year is here again to catch an update on what’s happening in mobile innovation on the US West Coast. Tomorrow early morning I’m off for 2 weeks to San Francisco. On Monday, the Mobile 2.0 Conference - gosh, what a program we have this year. On Tuesday I will attend the Mobile Technology for Social Change Camp. I’ll stay the week in the city to catch up with various startups and industry expert buddies. My second week I’ll attend Seedcamp in the Valley with some really interesting European Seedcamp winners and on November 12, I’ll attend Under The Radar: Mobility event in Mountain View for the 3rd time as a jury member.

I’m really looking forward to these two weeks and more importantly to meeting the entrepreneurs behind the new and the known startups. Reality check for sure but we’re in an exciting period and in a growing sector!

Anyone who’d like to catch up with me while I’m there, contact me by email or probably faster directly through Twitter (details in sidebar). See you on the other side!

Are you one of those startups that make a difference and you would like to showcase your technology to the ones like Verizon, T-Mobile, Comcast, Sprint, iFund, Nokia, Microsoft, Motorola, and more? Then you need to apply to present at Under The Radar: Mobility event on November 12 in Mountain View, CA. Submissions are still being accepted, so apply today!

Under the Radar: Mobility is a one-day conference uncovering 32 vetted, test-driven startups that have launched within the year in categories such as iPhone apps, location-based services, gaming, social networking, enabling technologies, and marketing/advertising.

Under the Radar: Mobility is one of my favorite startup events to track innovation in mobile, read my reviews of previous editions here.

I will be there again this year as a judge amongst other mobile industry players, including:

Jesse Money, Executive Director of Product Convergence and Innovation, Verizon Wireless
Stephan Noll, Managing Director, T-Mobile Venture Fund
Chi-Hua Chien, Partner, Kleiner Perkins Caufield & Byers (iFund)
Scott Ford, General Manager, Sprint Business Development & Sprint Nextel Ventures
Harshul Sanghi, Managing Director, Motorola Ventures
Dan Schiappa, GM - Mobile & Gaming Advertising Experiences Platform, Microsoft
Dave Williams, Senior Vice President of Wireless and Technology, Comcast
Tim Chang, Principal, Norwest Ventures
Jonathan Ebinger, General Partner, BlueRun Ventures
Ken Gullicksen, General Partner, Morgenthaler
Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners

The event will be moderated by:

Rafe Needleman, Editor, CNET/Webware
Ellen McGirt, Senior Writer, Fast Company
Natali Del Conte, Host, CNET TV & Technology Correspondent, CBS Early Show
Jeremy Toeman, Marketing Consultant, Stage Two Consulting

I’ll be in San Francisco and the valley the first half of November, please do get in touch if you’d like to catch up with me.

Gregory just pinged me that the Mobile 2.0 Event, scheduled for October 15 in San Francisco is nearly sold.out - only a few seats left. Don’t be left out and register now. Full program details and speakers list on the event website. There are still sponsor opportunities open. If you’re interested, you can contact me directly.

On October 15th, in San Francisco, Mobile Monday’s Barcelona, London, and Silicon Valley together with the Open Group and SomeBazaar will present the 2nd Mobile 2.0 conference. This will be a one-day event, held at the Grand Hyatt in Union Square, covering the latest in mobile innovation and disruption.

Next to Tomi Ahonen’s keynote on Social Networking and Communities, there are four panels with topics on User Experience, Usability, and Design, Disruptive or New Business Models, Emerging Technologies and a look on Mobile 2.0 from the VC Perspective. Two series of great new Mobile 2.0 startups will be presented in the Mobile Launch Pad.

The conference is bringing together some real mobile industry thought leaders from around the world, such as:

• Tomi Ahonen, 3G Author & Mobile Blogger
• Brian Fling, Blue Flavor
• Kelly Goto, gotomedia
• Risto Lahdesmaki, Idean Enterprises
• Carlos Domingo, Telefonica
• Christian Lindholm
• Tony Fish, AMF Ventures
• Ozzie Diaz, HP
• Jean Marc Frangos, BT Group
• Patrick McVeigh, Warburg Pincus & SoonR
• Stephan Noll, T-Venture
• Voytek Siewierski, Mitsui & Co, Venture Partners
• Olaf Groth, Qualcomm
• Rich Wong, Accel Partners
• Russell Beattie, Mowser
• Marc Davis, Yahoo!
• Ron Mandel, Adobe
• C. Enrique Ortiz, eZee inc.
• Kaj “HeGe” Haggman, Nokia
• James Pearce, dotMobi
• Peter Stark, Sony Ericsson
• Daniel Graf, Kyte.TV

Daniel, Gregory, Mike and Peter asked me after the Global Peer Awards to join the organizing committee, something I didn’t had to think twice on. I like the spirit of the team and the global reach of this event. There has been a lot of reflexion and discussion on what to cover and who to invite, to me it’s a rather unusual but original event that tries to capture what’s going on in mobile and focuses on the Mobile Web and Disruptive Mobile Innovation… I can’t wait until October 15

Check out the agenda on full details of speakers, timings, topics, etc. Last years’ (first ever!) Mobile 2.0 conference was sold out in 1 week, so don’t wait too long to register, seats are limited. Registrations are now open at the Mobile 2.0 Conference website. Early Bird Special $145 if you registered before October 1, 2007. Regular Price $185.

Stay tuned for more news on the conference here at mTrends!

Here some impressions from the excellent Under The Radar: Mobility Conference from November 16 in Mountain View, CA. Debbie Landa and her team are doing an incredible good job creating this type of events bringing together various types of quality (!) value chain players in mobility. Just seeing the number of VC’s around per square meter shows that mobility is definately on the radar in Silicon Valley. You can view some of my UTR pictures here as a Flickr set.

The number of company pitches one could view in a day was pretty impressive: 32 companies, divided in 8 tracks in 2 rooms; The 2-track system however made me skip some presentations I would have loved to see too. Anyway, on the overal side, this was a very smoothly organised event and a chance to meet loads of new people in the industry, mainly focused Silicon Valley. It was very interesting for me to get a better notice of the US mobile market and understand better between the differences US and European markets.

The overal tone of the conference was all about web 2.0 going mobile, there has been numerous blogposts and discussions lately on the topic… Daniel Appelquist has one of my preferred mobile 2.0 definitions so far:

Mobile 2.0 is not “the Future.” it is services that already exist all around us. These services are maturing at an amazing rate and what they are doing is effectively knitting together Web 2.0 with the mobile platform to create something new: a new class of services that leverage mobility but are as easy to use and ubiquitous as the Web is today. These services point the way forward for the mobile data industry.

I started with the first session on VIDEO with ComVu, Juice Wireless presenting JuiceCaster, Nexage and Veeker; a very potential set of companies. My favourites are ComVu because I can stream (imagine a good flat rate deal somewhere of course) and geotag automatically, and JuiceCaster has it’s community building stuff together. I can’t really remember about Nexage, neither can I found notes back and the Veek Video Peek from Veeker just doesn’t sound right.

Then I went off to the other room to see Omar Hamoui, CEO of AdMob (excerpt here below); everytime I hit their homepage, I’m always impressed by the number of incoming live ad requests coming in, and they are not fake - as some suggested inside the Microsoft building… Correct me if I’m wrong.

In this ADVERTISING/MARKETING track Greystripe won the audience award for it’s great presentation and idea - inserting ads into mobile game downloads, ok but that’s too American for me, I just don’t believe a cell phone is not a TV and in the long run kids will just skip the ad whenever avaiable or possible.

Meanwhile I missed the session on MEDIA SHARING and SharpCast who won the audience award here. SharpCast is doing what everybody else forgot to do well between the desktop and the mobile: it’s all about syncing your life! I also missed the transactions track but you can view winner Mobo’s pitch here below by CEO Noah Glass himself:

During lunch I catched up with Scott Rafer from MyBlogLog and Dave Harper. Dave (here below) presented in the next MOBILIZE session his WinkSite project. Moderator Rafe Needleman from CNET made a very true review of that session. You can read Dave’s presentation here, don’t forget to check their pitch!

Meanwhile in the other track Loopt was winning the overall audience choice. Loopt is doing what Plazes (and some others) are doing for a while now yet, somehow Loopt chooses resolutely mobile and seems to have spend a lot of time on usability and user experience, stuff not the least to be underestimated on the mobile phone. I’ll check the new stuff Felix will show us next monday for an definitive update on MoSoSo.

In the IMAGING track Daem Interactive was to me way ahead of the others but I may sound too subjective here The key in the image recognition technology sector will be how fast the companies presented can go to market with the right solution. Japan is leading innovation and ideas in this area but the companies in this track at UTR showed some very mature technology and solid business ideas behind.

In the Galileo room, TalkPlus was showing what voice 2.0 is all about and convinced judges and audience with it. Get a grimp of it yourself here in demo and interview I did the day after with TalkPlus CEO Jeffrey D. Black.

Jeffrey explains the voice 2.0 concept (left) and demonstrates a SIP Call

Jeffrey D. Black, CEO TalkPlus explains TalkPlus

My list of companies to watch has been growing quite fast now, here below the ones I recently added - check back in a year or so and let me know what happened with these companies

ComVu
JuiceCaster
Loopt
Plusmo
WinkSite
Mobo
Sharpcast
TalkPlus

You can view all the Under The Radar: Mobility judges and audience winners here.

Note: all video shooting done with a Nokia N93, thanks to vpod.tv for hosting - actually you should check their portal, Rodrigo is currently live reporting from Nokia World in Amsterdam.

And as an extra for the incrowd fans: hear Peter Vesterbacka (Some Bazaar) explain his “to found 100 companies in a year” pitch. Way to go, Peter!