mTrends - mobile media lifestyle trends - m-trends.org

I spend some time in Amsterdam for the Vodafone Mobile Clicks competition for Dutch mobile startups, combined with a presentation I gave at MobileMonday Amsterdam. I have been nicely surprised by the quality of the local startups  presenting in the competition, I can’t say much about them yet… the winners will be announced shortly and will present at the coming MOMO event at the PICNIC conference.

MobileMonday Amsterdam #7 on Value was a GREAT event. The MOMO team has been building reputation since their kickoff event in June 2007 with Jyri Engestrom, putting together quality events ever since. I have been around seeing many MobileMondays a bit everywhere but MoMo Amsterdam is definately one of the best events in Europe focusing on mobile specific topics. What makes this a good event is the original venue and the TEAM working in perfect symbiosis with clear objectives to produce exciting events and not afraid to take risks trying out new concepts.

This time Raimo, Yuri, Claire, Maarten, Marc and Sam created a circle in the theatre for the first part of the event to stimulate audience participation. The discussions were in Dutch, the statements challenging and a bit controversial (user value vs. shareholder value) - why not? I particulary liked the discussion on the bankrupcy of a promising Dutch mobile startup, called Skoeps, as a learning experience towards the community. Wrong timing (flat fees not yet in place), contrary shareholder interest and not enough user base to create a user-driven news content site I believe were amongst the reasons the company didn’t make it.

The 2nd part included keynote presenations by myself, buddie Ajit Jaokar and Yme Bosma from the biggest social network in The Netherlands Hyves (5 million active users!). Ajit gave another interesting talk on what he expects to become a new boom on - non-voice - devices.

Yme presented (in Dutch) the coming rollout of the Hyves mobile platform, including rich adressbook (presence, status, profile, content, etc), communication options such as voice, sms, notes, www, blog, chat, video, photo, email, money, etc), location-based (cellid & GPS), bluetooth for physical identification in public area’s and multiplatform (J2ME, Symbian, Windows Mobile & iPhone). Yme and his team are very ambitious about the mobile platform, expecting mobile interfaces to be the dominant acces method on their platform in a couple of years. Note that Hyves was originally intented as a mobile social media platform years ago before its actual internet succes.

You can view the presentations of Ajit and Yme on Slideshare. The complete Flickr set of the event can be seen here. I’ll post my presentation in another following post.

3G, Ajit Jaokar, amsterdam, applications, convergence, Cool Devices, Developers, events, hyves, innovation, iphone, lbs, location based, mobile, Mobile Apps, Mobile Events, Mobile Lifestyle, mobile marketing, Mobile Monday, Mobile OS, mobile web, mobilemonday, nokia, Operators, platform, rudy de waele, social media, socialmedia, startups, Trends, usability, user experience, value creation, yme bosma

The first Mobile 2.0 Europe belongs yet to the past. We had a great event with lots of interesting sessions and speakers from different area’s in the mobile ecosystem. Seventeen promising startups came from all corners in Europe to present their new ideas in mobile.

Below are some links with reviews and ongoing conversations:

IN ENGLISH

Some notes from the Mobile 2.0 conference (Nokia Conversations)

Europe’s Mobile startups come together (TechCrunch)

(The Next Web)
Mobile 2.0 Europe: exploring the future of mobile
Mobile 2.0 Europe: best-of-class startups

Mobile 2.0: Rummble, Zipiko and Dial2Do shine, but venture capitalists express caution (VentureBeat)

Mobile Europe 2.0: Recreational Mobile Search, Intention Broadcasting & Much More; The Future Is Here, But Will MVNOs Like Blyk Drive It? (mSearchGroove)

Mobile 2.0 Europa - It Takes Two To Tango (Inma Martinez - Shift6)

mobile 2.0 - VC panel summary (Tony Fish)

Mobile 2.0 - The Conversation in the Wireless Industry Becomes A Shouting Match (Max Niederhofer)

(Dan’s Blog)
Open Business Models at Mobile 2.0 Europe
Early Stage Startups at Mobile 2.0 Europe
Mobile 2.0 Europe Kicks Off

Rummble at Mobile 2.0 Barcelona (Rummble Blog)

Mobile 2.0 Europe is over.. (SPRX mobile)

Mobile 2.0: following up on the operator perspective (blog cpinto)

Zipipop wins at Mobile 2.0 Europe (Arctic Startup)

The Electric Knife Syndrome (Charlie Schick)

Shout’Em after Mobile 2.0 Europe (Five Minutes)

Recap: Mobile 2.0 Europe (Cultureslurp)

Rummble: A Unique Play On A Location-Based Mobile Search Engine (GPS Obsessed)

[tce] mobile 2.0 europe takedown (Vitor Domingos)

Live from Mobile 2.0 in Barcelona (Federic Dummeny)

There is no such thing as mobile internet - Mobile 2.0 Europe (Local Search)

Mobile 2.0 Europe -Wrap-up (Ric Ferraro)

IN SPANISH

Mobile 2.0, la evolución del acceso a la red y sus contenidos (BRM)

Mobile 2.0: las operadores se defienden (CanalPDA)

Mobile 2.0 Conference en Barcelona (digitalismo)

Final del Mobile 2.0 (Unkasoft)

Resumen del Mobile 2.0 (Carlos Mantero)

Resumen del Mobile 2.0 (Carlos Blanco)

(OJOmóviles)
Congreso Mobile 2.0 en ESADE Barcelona
Mobile Social Media
Sesión Statups
La perspectiva de los inversores de capital riesgo
Startups Pre Series A
La perspectiva de los operadores
Startups Post Series A
Modelos de negocio abiertos

IN CATALAN

Mobile 2.0 Europe (alCim)

IN DUTCH

Mobile 2.0 Europe – Een terugblik op de toekomst (onetomarket)

PICTURES

TechCrunch Euro Tour - Mobile 2.0 Europe (Mike Butcher’s set on Flickr)

Mobile 2.0 Europe (Rudy De Waele’s set on Flickr)

VIDEO

Mobile 2.0 Europe on Blip.tv

Mobile 2.0 Europe #m2eu (QIK videos by Mark a.m. Kramer)

Revolt at Mobile 2.0 Europe (Mike Butcher)

NOTE: links to discussions are added daily so check this post at Mobile 2.0 Europe website for updated links.

2.0, Barcelona, business models, conference, Conversations, dotopen, Entrepreneurship, ESADE, event, events, innovation, Links of Interest, m20eu, m2eu, mobile, mobile 2.0, mobile 2.0 europe, Mobile Events, Mobile Lifestyle, mobile social media, mobile2, mobile2.0, mtrends, Operators, social media, spanish startups, startups, Trends, vc, venture capital

A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy tickets here.

NOTE there’s also a Mobile 2.0 Europe TechCrunch Party at the Shôko Lounge Club in front of the beach, all details about this after event meetup here.

Here’s the list of the companies attending the MOBILE 2.0 EUROPE conference in alphabetical order:

24 Access Solutions
7 Syntax
Acquamedia Technologies
AdMob
Ajuntament de Barcelona
aka-aki networks GmbH
Alcatel-Lucent
AlpinaSearch
Altaide Valley
Alumnus Software
AMF ventures
antrak capital
Atlas Venture
Atos Origin
Avui
AZ Interactive
Balderton Capital
Bango
Barcelona Digital
Barcelona Media
Beabloo
BeepMarketing
Between Brackets
bluenove
Blyk
Bullnet Gestion
CanalPDA
cellity AG
Centro Español de Servicios Telematicos
Channer Medianet
cirici new media
Clicmobile
CommonSensus
Comunicano
Coreobjects Ltd
DD&H
Debaeque Venture Capital
Dial2Do
dotopen
Doughty Hanson Technology Ventures
eBuddy
Economic Promotion - Barcelona City Council
Eden Ventures
El Paìs
Ericsson
Esade
European Commission - Institute for Prospective Technological Studies (IPTS)
Facoria de Canales
Five minutes
Fjord
France Telecom
Futurlink
GeoMe Communications
Getjar
GoodmintonPartners
Google
GSM Association
Halmstad University
Hewlett-Packard
Hiwave GmbH
Ideal Interfaces
Interactive McCann
IT University of Copenhagen
Itinerarium
itsmy.com (Gofresh)
Jaeson Associates
Jupidi GmbH
Kalerion Computing
Kimia
kooaba AG
La Vanguardia
Longreach Mobile
Lorem Ipsum
M:Metrics
Materna GmbH
mikamai
Mobiclip SL
Mobifriends
Mobile Distillery
Mobile Economy GmbH
MobileContact Software
MobileMonday PL
MobileMonday Ltd.
MobiLuck
Motorola
Motricity
mSearchGroove
my247.mobi
MyFrame Inc.
MyVocal
Nauta Tech Invest II SCR
NextWell
Nimbuzz
Nokia
Nova Ventus Consulting
Onetomarket
Orange
Oxynade
Ozmota
Palringo
PBS MediaShift
Peperoni Software GmbH
Plugg
Qelp
Qualcomm
Quodis
Refresh Mobile
Route Forward Ltd
Rummble
Safiratec
Samtel Consultores
Service Innovation and Interaction Design
SFR
Simba Technologies
SMS Text News
Some Bazaar
Spinverse Ltd
SPRXmobile
Stanford HCI Group
Stradbroke Advisors
Sun Microsystems
Sydes nv / Arkafund nv
Ta with you
Taptu
TAT AB
TechCrunch
Telecom Italia
Telefonica I+D
Telefonica Moviles
Telgraph Hill Group
Tertius Advisory Services
T-Mobile International AG
Tooio Mobile
Treasuremytext
Trutap
Trutap Ltd
Uniteddogs and Cats OY
Universal McCann
University of Salzburg
University of VIC
Unkasoft
Valoris
ViaMobility
ViiF Mobile Video GmbH
Vodafone
Webwag
Worldwide Rights Management Ltd
Yahoo!
Yiibu
YouLynx
Zipipop
ZYB

2.0, Announcements, attendants, Barcelona, companies, convergence, Conversations, dotopen, europe, events, Experience Design, innovation, lbs, location based, mobile, mobile 2.0, mobile 2.0 europe, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Culture, Mobile Events, Mobile Games, Mobile Lifestyle, mobile marketing, Mobile OS, Mobile RSS, Mobile Search, mobile tv, mobile video, mobile web, mobile2, mtrends, nokia, Operators, participants, Proximity Marketing, QR codes, social media, spanish startups, startups, techcrunch, Trends, ubiquitous marketing, Urban, usability, user experience

Choosing the 1st summer weekend to edit a Carnival of the Mobilists was probably not a great idea at start, but it turned out well for me reading all contributions after siesta in the shade on a Sunday afternoon, with a fine mix of the latest albums of Osunlade, Jaga Jazzist, Terry Callier, Ron Trent & Jerome Sydenham, Hercules and Love Affair, and The Herbaliser as a background… laid back and inspiring!

Luckily there were not too many entries this week due to the fact that many mobilists have changed the “blogging from home” to a more “hectic travelling the globe” lifestyle. Ubiquitous computing has progressed tremendously but hasn’t yet provided us with the perfect tools to keep the blogging up to speed from wherever we are.

Not too surprisingly more than half of this week’s contributions are on the “Location-Based Applications and Services” topic. Better get used to the coming hype words, since they’re going to be everywhere the coming months/years… Geotagging, location tracking, Assisted GPS (AGPS), location based advertising (of course!), location based aggregation, cost per location, zone detection, location based social media, location stamps, location reporting strategies, discovery, sensoring, geocaching, spatial data, geographically-oriented communities, location-based (life) streaming, social mapping or geo-social networking applications, etc.

Realising how advanced we may be with our ideas and technology these days, I still had to wonder where this week’s contributors actually lived? So, how come no-one is using an online tool to know about one’s location? How about then using this on the mobile?

This brought me to the idea of creating this week’s Carnival of the Mobilists map so you can read the entries browsing the map or just by reading this post. If you find out you’re near to one of the mobilists, who knows you might soon bump into him/her

But hey enough now as an introduction… let’s hear it from the mobilists themselves!

Read all this very interesting and insightful posts on LBS:

Mobile 2.0: Addicted to LBS by Tarek Abu-Esber (London, UK)

Top 10 Location Based Startups to Track by Zhou Wenhan (Singapore, Republic of Singapore)

Add context to your photos with Geotagging by Sachendra Yadav (Hyderabad, India)

Convergence or cooperation? by Igor Faletski (Vancouver, Canada)

Has Google won the location battle already? by Andrew Grill (London, UK)

Which GPS Reporting Strategy is Right for You? by Patrick Brannan (St. Louis, Missouri, USA)

Check also my contribution this week on this low-tech location-based urban travel guide from Louis Vuitton, called the Louis Vuitton Soundwalk.

My take is that location itself will become obsolete soon, it is something technical the user doesn’t really want to know about, unless he/she needs to read a map… But what about the many people who can’t read a map? Voice-activated GPS is one of the widely used GPS solutions, but what about all the services being build around locations? Who is around, interesting things to do, places to visit, find places? Top down information vs. bottom-up user-generated content?

I believe it’s more important to develop services based on discovery, but linked to your social network of friends, and contacts who can tip you on the best stuff and who can leave valuable comments about places and events - it’s about the value and quality of the recommendation. That was probably one of the missing pieces in Nokia’s LBS strategy and why Nokia bought Plazes.

Other topics this week:

Mobile Workforce

Hiring Opportunities and Redundancies in the Converged World of Telecoms and Mobility by Justin Oberman (New York, USA) and pointing to an Interview by Ajit Jaokar (Oxford, UK)

Mobile Advertising

Interesting presentation on Using mobile social networks to target advertising… one day by David Cushman (London, UK)

And more on context: NFC interaction by Barbara Ballard (Lawrence, Kansas, USA) and must read on Updates from mobile phone researcher Jan Chipchase by Bryan Alexander at Smart Mobs and Rob Knight entered this Video Interview with Ray Haddow and Tom Farell from Nokia.

And last but not least the ongoing discussion on Mobile Browser vs. Native Applications:

Browser as an application platform by Gábor Török (Miskolc, Hungary)

Apps on smartphones = Geek. Apps on Facebook = Fun. Why? by Dean Bubley (London, UK)

When Will Facebook Take Apps Mobile? by Carlo Longino (Las Vegas, Nevada, USA)

I also wanted to inform that Mobile 2.0 Europe is now fast approaching. Tickets are selling fast, so if you’re interested, don’t wait last minute to order your ticket, we’re heading for a full house. You can check the full program and complete list of speakers.

You can also follow latest Mobile 2.0 news on Twitter.

Also of your interest might be the Mobile 2.0 link exchange and discussion room we created on FriendFeed. When this goes mobile, it’s going to be next place to be Subscribe and join here - http://friendfeed.com/rooms/mobile-2-0

That’s it for this week, I learned something more this weekend and got to know some bloggers I haven’t heard about before, that’s what it’s all about, right?

Monday, June 23, 2008. Carnival of the Mobilists 129 edited by Rudy De Waele (Barcelona, Spain)

Next week, Andrew Grill is hosting the Carnival of the Mobilists at http://www.andrewgrill.com/blog

advertising, Announcements, Assisted GPS (AGPS), Carnival Of The Mobilists, carnivalofthemobilists, Conversations, cost per location, discovery, geocaching, geographically oriented communities, geotagging, innovation, lbs, location based, location based (life) streaming, location based advertising (of course!), location based aggregation, location based social media, location reporting strategies, location stamps, location tracking, mobile, Mobile Advertising, Mobile Apps, Mobile Events, Mobile Lifestyle, mobile workforce, mobilists, sensoring, social mapping or geo social networking applications, social media, spatial data, Trends, usability, user experience, zone detection

The Mobile 2.0 Organizing Committee announced the selection of the presenting start-ups at Mobile 2.0 Europe on July 4 in Barcelona. Some 70 mobile start-up companies applied to present at Mobile 2.0 Europe conference. The committee was delightfully surprised with the quality of the ideas and technology of the start-ups coming from many different corners of Europe and the world.

Here are the selected start-up companies.

PRE SERIES A companies

kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community

POST SERIES A companies

Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search

Early-Stage companies

The presenters in this category will be announced the day of the event as to maintain the suspense.

During the event, all panel participants and organizers will vote their best Start-up in each category; the winner in each category receives an invitation to present at the Mobile 2.0 Event in San Francisco on November 3, 2008.

Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia will introduce the conference with a keynote.

Participants will enjoy C-Level speaker and panelist participations from other mobile industry players, such as AdMob, AMF Ventures, Atlas Venture, Bango, Blyk, Debaeque Capital, Fjord, Getjar, Google, itsmy.com (Gofresh), Nokia, M:Metrics, Orange, Stradbroke Advisors, T-Mobile, Telecom Italia, Telefonica, Trutap, Vodafone, Yahoo!, and ZYB. The sessions will be moderated by some of Europe’s finest bloggers including Mike Butcher (TechCrunch UK), Peggy Anne Saltz (MSearchGroove) and Raimo van der Klein (SPRX Mobile).

Check the full speaker list and program agenda here.

There is a lot of interest from the industry to attend this event. Early-Bird tickets at €99 and Standard tickets at €149 are already sold out. Currently, there are some 20 tickets left at €199 (breakfast, lunch, coffee and networking cocktail included), after which tickets will be on sale at €299 (prices all excl. VAT). Attendants can purchase their ticket online at Amiando Mobile 2.0 Europe.

We are also organising a meetup with our media partner TechCrunch, the evening after the event; please contact Mike Butcher or info@dotopen.eu for more information on this event.

Our Partners
Our thanks to our partners Nokia, Palringo, Taptu, Telefónica Movistar, Vodafone, Yahoo!, Bango, eBuddy and Mippin for their invaluable support.

2.0, Announcements, Barcelona, convergence, dotopen, europe, events, Experience Design, futurlink, innovation, kooaba, location based, Mashup, mippin, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Culture, Mobile Events, Mobile Games, Mobile Lifestyle, mobile marketing, Mobile Monday, mobile music, Mobile OS, Mobile RSS, Mobile Search, mobile tv, mobile video, mobile web, mobile2, mobilemonday, Mobiluck, mtrends, nimbuzz, nokia, palringo, Proximity Marketing, QR codes, Read/WriteWeb, rfid, secufone, social media, spanish startups, startups, taptu, Trends, unkasoft, usability, user experience, viif, web 2.0

Next Wednesday and Thursday I’ll be at the Mobile Web 2.0 Summit 2008, organised by Osney Media in London. If you haven’t seen the program yet, it’s a real impressive line-up of speakers, topics and panel sessions includin participations from AdMob Inc, AMF Ventures, Arena Mobile, Bango, Bouygues Telecom, BuddyPing, Dopplr, Fjord, Flirtomatic, Futuretext, GoMo News, Google, GyPSii, Hutchison Whampoa Europe, mBlox, Mocospace, MEF, Mozilla, M:Metrics, Nokia, Orange, Ovum, Swisscom, Sponge, Telefonica O2 Europe, Vodafone Group, Xtract, Yell and Yahoo. Check the full agenda here.

I’m doing a panel with Tom Hume from Future Platforms and Monty Munford from Monty’s Gaming and Wireless Outlook on this year’s hits and misses in mobile technology. That should be fun!

Lots of known industry folks, I hope I can spend some time with the people I didn’t had a chance to meet yet. So, ping me if you’d like to catch up with me.

2.0, AdMob Inc, amf ventures, Announcements, Arena Mobile, bango, Bouygues Telecom, BuddyPing, Conversations, dopplr, events, Fjord, Flirtomatic, futuretext, GoMo News, google, GyPSii, Hutchison Whampoa Europe, innovation, london,