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MyStrands just got its Social Player signed by Symbian yesterday for general release. It is a music player for mobile devices (Symbian Series 60, 3rd edition) with two main characteristics: it is a music discovery tool and a strong community builder. Watch the video demo here below and try it yourself, it’s great!

The player works over a 3G connection (if you can afford it!) and Wireless LAN, it gives you real-time recommendations of songs, you can stream clips of the recommended songs to your device, and learn more about them on MyStrands mobile website. The MyStrands Social Player helps you discover new people by telling you who else in the community is currently listening to the same song and view that person’s profile (unless it has been set as private). Check what I’m listening to here.

It is probably the most advanced music and community mobile app around - I haven’t seen anything like it, a real social community and music discovery tool, you can even build playlists on the go and tag your music, dig?

Check out all details at MyStrands blog.

3G, Announcements, application, Cool Devices, ctia, mobile, mobile 2.0, Mobile Apps, Mobile Content, Mobile Lifestyle, mobile music, Mobile Search, Music, music recommendation, mystrands, n95, nokian95, social media, social player, social software, symbian, Trends, web 2.0

It has been a while since I wrote on mobile music applications; not the ones as we know of them now - simple OTA downloads of ring-, real- and mp3 tones, but the ones that are just coming to the mobile market and are using new, innovative technology to create different business models for the mobile music scene. In a few years from here, buying music will be a complete digital process and the mobile is going to play a crucial part in this. For the readers missing this point, feel free to browse my archives, category mobile music.

One of the companies I discovered last year was Musicstrands. At first that time, I thought another social music service like Last.fm and Pandora, build on collaborative filtering and recommendation technologies to make you discover new music. An sich, to me, the way to go if you’re considering digital music distribution for the coming years. But MusicStrands is different in the way they choose resolutely for Mobile. I got really interested in what they do when I saw their Music Guru demo-presentation during 3GSM, a conceptual prototype of a next generation 3G/PC music player, developed jointly by Vodafone Group R&D, MusicStrands and Adobe. I wrote about that in my 3GSM Afterwrap.

Last weeks’ article from Carlo in Business 2.0 “Your Wireless Future” mentioned them again so I went to visit Musicstrands‘ website for an update. I must admit, I liked the progress and the new stuff I could do with it on my cell phone.

You can download the MyStrands plugin for iTunes, join the community, create your own playlists (or upload existing ones), tag your music and share it with others and receive recommendations form others. A lot of new stuff has been added lately like Playlist builder, tagcloud, m-charts, world map. Check it out!

Check also their MusicStrands Labs and discover their experiments with Music Discovery through Web 2.0 Mashups:

“With these collections of mashups, you are able to discover multi-media content related to your favourite artist/s. Just write down an artist name and click Go. We will fetch the artist biography from Wikipedia, photos from Flickr, videos from YouTube, posts from Technorati, personal goals from 43things, and events from Upcoming. You can then use recommended artists from MusicStrands to continue the experience and enjoy more multi-media content for those suggested artists.”

Way to go!

Discover MyStrands Mobile, it works on Symbian, Windows Mobile, Smartphones, Java phones, and soon, BREW. You can download the Windows or Java client versions here or visit mobile.musicstrands.com directly from your mobile. Here’s what you get once you created your profile. I leave the discovery process for you to discover

MuscStrands created OpenStrands Public API, a set of web services for developers interested in adding MusicStrands functionality to their non-commercial applications, the obligatory smart move for every self-respecting software development company.

I tried out probably everything I could during a weekend and got all excited about the progress, specifically in the mobile field, everything run smoothly. What MusicStrands offers the mobile industry is desktop, website, and mobile discovery solutions, that work synchronised, and work independently.

After having tried all the goodies, I wondered how MusicStrands positions itself against the ones as last.fm and Pandora including iTunes - they recommend tunes nowadays too, so I asked the guys behind MusicStrands and got in touch with Gabriel Aldamiz-Echevarria, Vice President, Communication at Musicstrands, he was very helpful giving feedback on my curiosity.

On the question how MusicStrands differs from VisualRadio he answered: “Visual Radio is not a personalized service. MusicStrands builds the technology to provide personalized mobile radios, based on the specific tastes of individuals and groups (plus other functionalities). So I would say these are two different services.”

Asking Gabriel about the key differences with services like last.fm and Pandora, he says:

“last-fm — offers weekly artist recommendations, based on the entire profile of a user; - last.fm does not understand the context of users, most of us have eclectic tastes in music (we may like both Mozart and AC/DC, but never listen to them together) and listen to specific artists or songs at specific moments. Last.fm fails to understand this, and contextual recommendations are critical for the mobile industry (recommend me what I want to listen to NOW, although I like AC/DC, I may not feel like listening to them now). MusicStrands recommends songs, artists and albums. Last.fm recommends artists. And they can only do that weekly. We do that instantly, whenever a recommendation is needed.

Pandora offers currently 400,000 songs and we offer today 6Million and are growing rapidly thanks to our Indy project. Pandora is a group of experts defining similarity; at MusicStrands, it is the community that decides that 2 songs are similar. Their approach is not scalable (because it requires “expert” intervention), MusicStrands’ technology has been designed to scale, to be able to recommend millions of different items to millions of different individuals.”

More on his vision of MusicStrands, as opposed to other technologies:

“It’s all about discovering music and rediscovering your own music library and manage your content.

The idea is to provide contextual music recommendations. Additionally, MusicStrands wants not just to push music, but to help people pull, decide what they may like, and therefore we provide people with tools to dig into the long tail, allowing people to guide the recommender towards the music that each of us might enjoy most. If you don’t like what you get, you can keep digging into the music universe. (by playing with “My recommendations” at the website). Additionally, any independent artist can upload their music, or information about their music, for free to MusicStrands and get discovered!

Many people have told us that their problem is not to find new music, but to manage and rediscover all the music that they already have. And that is why we have the playlist builder, as a way to help people dig into their own music library, as an easy way to fill their iPods.”

In relation if MusicStrands should consider iTunes as a ‘mobile competitor’, Gabriel was pretty straightforward:

“Our technology is scalable, reflects tastes of people, understands context, mobile+online+desktop synchronized solutions work together and independently, and is designed to facilitate the creation of mobile communities around music. I believe social recommendation and discovery technologies will become critical differentiators for online and mobile services. With regard to iTunes mobile presence, there is in fact a lot of room for improvement by building more intelligent mp3 players, with and without connectivity.”

“I truly believe we are approaching a uniquely wonderful age to be a music fan”, I believe so too!

One last thing: the first thing I did - and I normally do - when opening iTunes (now with MyStrands plugin) was playing one of my favourite podcasts in iTunes. This functionality currently doesn’t exist with MusciStrands but I think it would be great to recognise the tunes from a radio podcast and getrecommendations and find out immediately about the tunes playing. I’m sure I would buy immediately some of the weekly tunes played at the Basic Soul podcasts from Simon Harrisson.

BTW: have you noticed that a lot of the great tunes these days are available ONLY on vinyl?

… but that’s for another post!

3GSM, 43things, Analysis, basicsoul, brew, cell phone, collaborative systems, digital music distribution, flickr, J2ME, javaphones, last.fm, Mashup, mobcasting, Mobile Apps, mobile communities, Mobile Content, Mobile Lifestyle, mobile music, Mobile RSS, mobile social media, mobile web, Music, music search, musicguru, musicstrands, Operators, pandora, podcasting, podcasts, social media, symbian, technorati, upcoming, upcoming.org, visualradio, we media, web 2.0, wikipedia, windows mobile, youtube

It took me a couple of days to be able to digest the whole event with it’s many cocktails and parties surrounding. The best part for me were the many wonderfull people I met behind the companies, projects and blogs.

Apart from the fact that (finally) more people start noticing that there are nearly NO women working in mobile - just check for yourself here, there weren’t nearly NO American carriers or European operators present at 3GSM. Does this mean they will concentrate again on their core business or wasn’t there anything interesting to hype-up as mobile music did last year?

I haven’t seen any mindblowing stuff during the show, neither Yahoo or Google, but I noticed some interesting smaller projects and developments and there was some interesting news sometimes overlooked or who didn’t make it to the headlines…

Despite the enormous advertising effort of Motorola in the city (nearly no advertising boards were overlooked) not to be neglected as a mobile brand, none of their phones were mentioned in the Infosync’s Top Ten phones of the 3GSM Congress, the winner went to to the Sony Ericsson W950i, definately promising and mini-revolutionary design-wise but we’ll have to wait until Q3 of 2006 to see it on the market.

We could notice that (obviously) Microsoft is putting all its efforts to keep track with the pace of other mobile OS but to me the real leap ahead comes from Symbian. Last year still in a somehow hesitating position, it becomes clear that Symbian is the way to go to operate smart mobile devices. The anouncement of Nokia and Vodafone to work together to increase the use of S60 as a standard software platform is very significant.

Next to DoCoMo’s stand, S60 stand was one of my favourites. David showed me one of the most compelling prototype demo’s I have seen during the event: Music Guru, a conceptual prototype of a next generation 3G/PC music player, developed jointly by Vodafone Group R&D, MusicStrands and Adobe, promises anything you could ever imagine of social music projects such as last.fm or Pandora going mobile.

One of my personal favourites stays Minfizz who now created their Minifizz Popp’s, a beautifully designed avatar & looks builder for teenage girls to create their own avatars (mobile) online and save it as a wallpaper on their phone; on top including the possibility to create small blog-diaries to add emotional value to their avatars. The wet dream business model for operators?

But the demo I have been expecting for months now came from Berliner connection Markus Angermeier who showed me how powerfull Plazes will be on the mobile. For the insiders, some screenshots can be found on Felix Petersen’s Flickr stream.

And then the people! Mobile Sunday was so much fun and a perfect aperitif to what was yet to come. Some pictures can be found at Martin’s blog. The Mobilists gathering was too short for me to talk to everybody I would have liked to, so I suggest next time we’ll make it a longer event There seem to be quite some pictures of the evening circulating online, if you have some please suggest your link here so we can all share them. A nice photoshoot session of the evening has been uploaded to Flickr by Josep Ganyet. Thanks to all the mobilists and invitees for coming, I had a great time, I hope you had one too. And thanks also to Kelly Goto, Lisa and the people from Gotomedia for supporting this event. Many thanks to Russell Buckley for his continuous support of the gathering idea.

And final note to the best moblogger in town: without no doubt Kosmar, just check for yourself his impressive and most original collection of his 3GSM impressions here.

TAGS: 3GSM gotomobile mobile sunday barcelona mobilists plazes m-trends.org

3GSM, Cool Devices, Gathering Of The Mobilists, last.fm, minifizz, Mobile Apps, Mobile Events, Mobile Lifestyle, mobile music, musicguru, musicstrands, plazes, s60, symbian, Women in Mobile