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Today Telefónica revealed its pricing plans for the iPhone 3G, tomorrow available in Spain in over 1.500 Telefónica stores and in 15 other countries. Telefónica is distributing the Apple iPhone in 12 Latin American countries and the Czech Republic. This builds on earlier exclusive, multi-year agreements signed between the two companies in the UK and Ireland, bringing the total number of territories in which Telefónica will sell the iconic device to 16, a combined addressable market of more than 500 million people – making Telefónica one of the leading global distributors of this revolutionary device.

Since the iPhone was launched by O2 in the UK, sales have exceeded all expectations and have greatly fuelled net customer additions, particularly high-end contract customers. Furthermore, the average monthly revenue of an iPhone customer is reported 30% higher than that of a regular contract customer, while the iPhone has generated the highest level of customer satisfaction of any terminal on the market.

Check these latest figures on iPhone consumption in US below by m:metrics (recently acquired by comScore)

Data from comScore M:Metrics confirms that the iPhone (and its associated mandatory data plan) is compelling consumers to consume mobile content by a considerable factor. The table below shows Benchmark Indices between 203 (two times more likely to send photos or videos than the market average) and 1208 (twelve times more likely to listen to music on their device than the market average) for the iPhone versus the market average. Even against smartphones, the rates of mobile content consumption are considerably higher. (please check m:metrics for full details on this survey)

Telefónica is aiming at its more than 23 million mobile customers in Spain, as well as customers of other Spanish mobile operators who switch to Movistar. Basically anyone can get an iPhone (even for FREE in some cases), as long as you are an existing customer or want to become a customer of Telefónica, there are price plans for existing and new customers, individuals and companies. You can consult all current priceplans and offers at iPhone 3G Telefónica Movistar website (http://www.iphone.movistar.es/).

Combined with a voiceplan, the most significant data traffic packages are Tarifa Plana iPhone at 15 euro for 200Mb/month and Tarifa Plana iPhone Plus at 25 euro for 1Gb/month. When a customer exceeds this limit, Telefónica will slow down the user’s connecting speed, which I think is a smarter solution then starting to charge higher without the user’s knowledge. I’m not sure yet about the other options for heavy data consumers like me exceeding this limit, I suppose I’ll have to find it out when my consumption gets there…

But that’s it, I’m sold! I would have bought an iPhone 3G today but I will need to wait untill I’m back in the country next week. With my average monthly bills of around 400 euros (and many times higher) I’m the perfect new client for Telefónica I need to make sure though I get a good data roaming plan with all the travelling ahead the coming months.

What I’m looking forward is to start using the many available iPhone applications, now available through the iPhone App Store; in mobile it’s all about the channeling and the distribution of course!

I can only hope that in the end I will pay less for more data consumption on a better device then Telefónica’s competitors I will keep you posted how that goes!

After the succesfull MobileMonday Global Peer Awards the MoMo Barcelona team organised during 3GSM World Congress in Espacio Movistar, MoMoBCN heads back to normal with the monthly MobileMonday Barcelona event on interesting topics following trends and evolution in mobile technology and services.

MobileMonday Barcelona invites, for their next event on March 5, some of the most interesting players in the field of Mobile TV and IPTV going mobile.

Date: Monday, March 5, 2006

Topic: MyMobileTV

Speakers:

Ivan Communod, co-founder and COO of vpod.tv

Anil de Melo - CEO and producer of MobuzzTV

José Luis Jorge Marrasé - Barcelona Competence Center Manager for Multimedia applications in Alcatel-Lucent.

Xavier Kirchner - Director of Telefonica I+D, Barcelona

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 MyMobileTV speaker sessions
• 20h30 Cocktail and Networking Party
• 21h30 End

Full details on the event here.

Due to the Host of the Year Award from the Carnival of the Mobilists, I won last week at the Global Peer Awards in Barcelona, Irene Rengel did an interview with me on my work, the mobilists and some predictions in mobile, you can read it here (spanish only): Irene previously did an article on the winners of the Global Peer Awards here and here. It’s great to see traditional media is picking up on our initiatives. Next week I’ll have the chance to talk about mobile evolution in a TV interview for Barcelona TV, in a program called Barcelona Innova.

Today I stumbled upon a nice picture, taken by Danillon, of a presentation I did 2 weeks ago on Mobile 2.0 for the 22@Update Breakfast for 250 ICT professionals of Catalonia, together wiith Carlos Domingo from Telefónica, R&D and Carles Ferreiro from MobileMonday Barcelona.