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Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

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For anyone interested in Dopplr and who didn’t had the chance to try it out, here’s an interesting presentation from Matt Jones he presented at Reboot 9.0.

Dopplr also launched a blog.

9.0, Announcements, dopplr, future, location awareness, maps, matt jones, Mobile Apps, mutual, reboot, startups, travel, Trends

Fabien invited me yesterday to Dopplr. Dopplr is an online service for frequent travellers. It was created by an international team of world travellers as a tool for their own use, then decided to open it their global friends. The Dopplr “beta” service is open by invitation only.

How does Dopplr work? It lets you share your future travel plans with a group of trusted fellow travellers whom you have chosen. It also reminds you of friends and colleagues who live in the cities you’re planning to visit. You can use the service with your personal computer and mobile phone.

What is interesting here is the future location-awareness. Unlike past and real-time mutual location-awareness, it’s impossible to capture future locations. This makes a lot of sense to me with quite some travelling ahead this year. Especially for the conferences I’m attending, it’s always good to know who’s around and in town. I configured it for my mobile too, so I’m really curious how the service is going to work when travelling.

beta, dopplr, Friends, Fun, future, innovation, location awareness, location based, maps, Mobile Lifestyle, mutual, travel