mTrends - mobile media lifestyle trends - m-trends.org

This week I’m going to spend most of my time in London starting with an event I’m really looking forward to, the Being Digital Mashup Conference on 10th June and organised by Simon Grice and Tony Fish.

The purpose of the event is to debate the commercial, investment and tactical issues that matter when delivering and designing digital services that rely on variety (mashup) of information, data & services. The event has seven themed debates on advertising, identity, content, location, social, retail and search across the important platforms of web, mobile and TV. In each theme there will be leading demo companies showing why it is real and how advanced some actually are. You can check the full speakers list here.

I am not sure if there are still tickets available (I believe the event is - or nearly - sold out). Registration is here.

NOTE: “Being Digital” is also the title of a great book, written by Nicholas Negroponte; it was the book I read in 1995 that spearheaded me inside the digital age!

One of my favorite startups Kyte just announced it has raised $15 million in a second round of funding. The round was led by Telefónica, the world’s fourth largest global telecommunications firm, with Nokia Growth Partners, the global private equity and venture capital management arm of Nokia, and DoCoMo Capital, Inc., a wholly owned U.S. subsidiary of NTT DoCoMo, Inc., the leading mobile communication company based in Japan, also participating. Other investors in this round include Swisscom, Holtzbrinck Ventures and Draper Fisher Jurveston.

Kyte presented an impressive live demo at the Mobile Launchpad at the Mobile 2.0 Conference in San Francisco in October recently.

The interesting news for me is not the $15M, which seems rather small for a Series B in this area but the distribution channel opportunities Kyte.tv opens through this deal, as Robert Scoble mentioned earlier:

“Telefónica has 230 million users. DoCoMo has 52 million. Nokia has 39% of the cell phone market share. If the Kyte player is embedded on these three it brings a HUGE audience to Kyte.”

As a true promotor of his own technology, CEO Daniel Graf announced the news on a live video conference on Kyte.

If you haven’t tried Kyte Mobile, it’s definately worthwhile you start doing so. It’s one of the only apps I know with such a cool user experience, integrating live audio and video chat interaction with other social media. Congrats to Daniel and the Kyte team!

Really looking forward how Kyte will develop the coming months and launch new features.

The future of online TV, music and video content is going to be personalized and recommended, Mystrands just released a personalized online video service called MyStrands.TV. Nothing really mobile just yet but sooOOO cool I had to blog it here.

My teenage daughters and their friends TV viewing patterns changed completely the last year: they just don’t sit and watch TV anymore, they sit in front of the PC with their friends, deciding themselves what to watch, receiving links and recommendations from their IM peers - now I just need to get another free wi-fi connected pc or laptop connected to the plasma screen and they’re all set for the perfect interactive viewing experience

I had the pleasure to discover the new MyStrands service a couple of days ago and it’s really adding value to just watching YouTube video’s - MyStrands.TV is powered by MyStrands APIs and the music videos come from YouTube. Logging to MyStrands.tv proposes you an endless playlist of music videos that are personalized specifically for you…. based on your music listening history and recommendations. The first time you might find that the recommendations are based on existing channels, genres and a-like artists but actually this new recommendation tool is proposing music and concert video’s of my favorite artists based on my existing MyStrands profile, now isn’t that cool?

Richard MacManus researched the Top 10 YouTube Videos of All Time a couple of weeks ago at Read/Write Web. He mentioned that “7 of the top 10 are music videos. So music videos are something that people want to watch online and there is a need for an easy way to organize or personalize this.”

Typing some of my favorite artists like Roxy Music, Miles Davis and Serge Gainsbourg for example brings up an excellent choice of all-time music video’s and concerts, a real delight to see some stuff again I hadn’t seen in years and discover some new video’s I didn’t know about.

Watch the recommended video’s on the right, the recommendations are really excellent, you can view more vid’s of the same artist or a similar one - or jump to another artist, view the community people who listen to this artist as well; you can favorite video’s and send them to friends. To me, this has been a great experience with many pleasant surprises and my kids LOVE it!

FYI: If you don’t have a MyStrands account, and you just want to try out MyStrands.TV before deciding whether to sign up, just type in the name of an artist and MyStrands builds a custom music video channel for you.

I believe MyStrands is taking a major step towards how online media is going to be consumed in the future, it’s community-based, personalized and with recommendations from peers and friends.

More links on MyStrands.TV personalized online video service here:

Mashable - MyStrands Launches YouTube-Powered Custom TV
TechCrunch - MyStrands Launches Music Video Discovery Service, MyStrands.tv
Read/Write Web - MyStrands.TV Launched - It’s last.fm For Video

And oh, for mTrends readers and mobile enthusiasts, if you haven’t MyStrands Social Player installed on your mobile yet, click here to download MyStrands for Symbian; you may also want to visit MyStrands labs page to check out their latest beta.

(disclosure note on my MyStrands involvement here)

“There are more mobile phones than PCs, there are more Net-connected phones than PCs, and the scale of mobile phones means that a few companies (maybe one or two) touch almost all of the mobile phone users in the world in a more personal way than Microsoft, Intel, or even Dell do.”

Charlie Schick in The magnitude of things: What it means to make things in the millions

“We need to come down to earth, most “normal” people have never heard of RSS. I did a few weeks ago a presentation in front of a hundred heads of marketing of large corporations, very few of them just new what RSS was. And it’s absolutely normal, they don’t have to, they just have to understand what it brings them and their customers. We should make it obvious and not talk about technical stuff.”

and

“Blogs are taking off because they can be read (and commented) by people that know nothing about them. Podcasts will really take-off when they can more easily by listened to and viewed on TV sets. A few startups are working on it.”

Loic Le Meur in Introducing European startups at Innovate! europe’06

“In the mobile setting the user is frequently motivated by an intent to find something out fast because they want to do something else there and then, like make a phone call, book a flight, catch a train etc. This “saving time” objective is distinct from the “killing time” one. In the “saving time” frame of mind, there’s almost zero tolerance to anything remotely like surfing (i.e. faffing) around. In that setting, the whole web paradigm falls apart very quickly, especially if it’s actually the standard mega-screen web experience shoe-horned into a mobile nano-screen.”

Paul Golding in A Useful Mobile Web (idea #90)

“This leads to the big questions when working with the mobile web:

* Should I just wait for mobile phones and networks to catch up so they can grok my normal web app?
* Do I just need to bite the bullet and create a mobile version of my application (e.g. BBC.co.uk/mobile). If so, can I get away with a handheld stylesheet to do the job, or do I truly need a full application (the handheld css still requires downloading the full html body for example, and can only do SO much with the app.)”

Dion Almaer in Mobile Ajax: Safari Browser

“Nothing like downloading a nice big fat deck to get the 50,000 foot view–it’s all about talent, globalization, monetization and next generation product strategy (damn right on that one!)”

Susan Mernit in Yahoo! Analyst’s’ Day preso