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I wanted to give you a short debrief on the excellent MobileMonday Barcelona sesssion we had on Mobile Gaming and Beyond. Despite Semana Santa (a lot of locals out of town) and the pouring rain, we had the auditorium nearly filled with mobile enthusiasts not wanting to miss a word from this months’ interesting line-up of speakers.

Nicolas Nova kicked-off straight with his presentation, titled “Sinking one’s teeth into new metaphors for mobile gaming” and was basically a critique of the current state of mobile gaming. Instead of describing 3D on cell phones, location-based gaming or augmented reality, he encourages mobile game designers to consider 3 other avenues to explore, such as the use of motion/mobility instead of immobile situations (see image).

David Camps from Intermón Oxfam presented a mobile game, called Refugee. The videogame has the objective of raising awareness on the lack of security and adequate aid suffered by millions of people trapped in forgotten crises such as Darfur. In it, Assia flees from the drought in her country and she must face up to violence and the lack of water and food. These are skill challenges, as in other games, but inspired from the real life of more than eight million refugees and close to 25 million displaced persons all over the world, of which 80 percent are women and children. The game ends giving you the opportunity to request more attention from the Spanish government to these crises. The funds raised with the downloads of the videogame – which costs 2.40 Euros – will go to humanitarian aid programs of Intermon Oxfam in the southeast of Sudan, concretely to the refugee camps of Djabal and Goz Amer.

Ignacio Cavero gave us a chronological overview of LemonQuest and its sucessful portfolio including the Ronaldinho Gaucho Street Soccer game. LemonQuest recently announced the acquisition of the Chinese company i4Game, an innovative developer of mobile games and is looking at other emerging mobile markets such as India.

Marta Vieira from the Portugese YDreams explained us about their experience and do’s and don’t of LocationBased-Gaming. Check out their stuff, it’s really cool!

The audience q&a participation was weaker then the MyMobileTV session we had last month, some issues like interoperability of games on other portable devices and the coming of web advergaming players into the mobile market space remained unanswered, as for now.

You can download most presentations of the Mobile Gaming and other sessions at the MobileMonday Barcelona website, you just need to register to the community and logon to the documents section to download the presentations.

Next months’ topic is on Mobile Search and promises another great sessions with confirmed speakers from JumpTap, Taptu, Yahoo! Mobile and Nokia Mobile Search.

Analysis, augmented reality, Barcelona, Experience Design, Fun, Games, ignacio cavero, innovation, intermon oxfam, lemonquest, marta vieira, Mobile Culture, Mobile Games, mobile gaming, Mobile Lifestyle, Mobile Monday, mobilemonday, momobcn, nicolas nova, refugee, spanish startups, startups, Trends, Ubiquitous Devices, usability, user experience, videojuegos, Viral, ydreams

The next MobileMonday Barcelona event on Monday, April 2, focuses on the current state of the mobile gaming industry.

Speakers include Nicolas Nova (Switzerland) - researcher at EPFL (Swiss Federal Institute of Technology Lausanne), Maarten Noyons (France) - Managing Director, International Mobile Gaming Awards, Ignacio Cavero (Spain) - President and CEO, LemonQuest and a speaker from YDreams, Spain/Portugal.

(introduction below by Fabien Girardin from the Interactive Technologies Group, UPF University)

Currently, the mobile game market is highly dominated by games that have an easy gameplay, few simple rules and do not require special skills to enjoy. These games are mostly clones of successful casual games such as Minesweeper or Tetris.

However, the future of mobile gaming seems to rely on new types of gameplays that embed the new capabilities of mobile phones to sense their context. Like the newly released and successful Wiimote, mobile devices become sensitive to movements (e.g. Nokia N5500), engaging players to physically move as part of the gameplay. In addition, the emergence near-field communication (RFID, Bluetooth, QR codes) and location-aware technologies enable new types of scenarios that link virtual worlds with the players’ physical surroundings. For example, multi-player location-based games played out on city streets and built up urban environments.

The increasing contextual and proximity awareness of mobile devices provide new opportunities for players to engage in collaborative or competitive game settings. In contrast to this pretty picture, many issues such as the operators walled gardens, the size of the screens, network quality and coverage as well as the processing power of the mobile phone challenge the development and deployment of these new types of games. Finally, the Economic future: who is going to pick up the fragmentation and the distribution challenge? Where is the 8 bn mobile gaming market?

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available.

More details at MobileMonday Barcelona website.

3G, Announcements, augmented reality, Awards, Barcelona, Experience Design, Fun, Games, gaming, lbs, lemonquest, mobile, Mobile Culture, Mobile Games, Mobile Lifestyle, Mobile Monday, mobilemonday, mobilemonday barcelona, momobcn, nicolas, nova, spanish startups, startups, Ubiquitous Devices, Viral, ydreams

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

3G, Analysis, Andrew Berglund, Announcements, art, augmented reality, Bluetooth, Cool Devices, creative, ethnographics, executive creative director, Experience Design, fashion, Framfab, Friends, futorology Analysis, Games, image recognition, innovation, Interone, iphone, iptv, lbs, Mashup, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Culture, Mobile Lifestyle, mobile marketing, mobile music, Mobile OS, Mobile RSS, mobile tv, mobile web, Moblog, Multi Touch Screen, Music, Operators, Predictions, Proximity Marketing, QR codes, rfid, rudy de waele, social media, startups, Trends, Ubiquitous Devices, ubiquitous marketing, Urban, usability, user experience, Viral, voip, we media, web 2.0, wi fi

I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.

Andrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)

I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!

Analysis, Andrew Berglund, Announcements, art, augmented reality, Bluetooth, creative, ethnographics, executive creative director, Experience Design, Framfab, Friends, Games, image recognition, innovation, Interone, iphone, iptv, mobile, mobile 2.0, Mobile Advertising, Mobile Content, Mobile Culture, Mobile Lifestyle, Multi Touch Screen, Operators, Predictions, Proximity Marketing, QR codes, rfid, rudy de waele, social media, startups, Trends, Ubiquitous Devices, ubiquitous marketing, Urban, usability, user experience, Viral, we media, web 2.0, wi fi

Spotted at Jason Delport’s Mobile Observations:

At the end of last week there was a lot of talk in the blogosphere about the YouTube Mobile site going live and I was looking forward to putting it through it’s paces. I tried it in Firefox (without UA spoofing) and got a blocked message and so I tried it on my N70 and got the same message. I gave up on it but this morning I thought I would try again and was surprised to find that it worked in IE7! It’s still blocked in Firefox and on my N70 but you can see from the image below that the site is actually up and running. I’m not sure what’s going on with the blocking, seems inconsistent to me, why allow IE7 and block Firefox? The site is built in XHTML-MP and the videos are encoded in what looks to be 3GPP. I am looking forward to wasting a few travel hours watching videos on my mobile in the near future.

Oh dear, I will have to block my daughters’ 3G phone access again I’m afraid when this is finally going to be anounced. Parents, watch your bills the coming months! The content owners will be winners again since users want to connect to this kind of content from wherever on whatever device, doesn’t matter really the network as long as it’s affordable… the cost is going to be key to acces that content and to be part of creating some. Short video content is ideal for mobile but I don’t have to repeat all this things again here, no?

3G, Announcements, Fun, google, iptv, mobile, mobile 2.0, Mobile Culture, Mobile Lifestyle, mobile tv, social media, Trends, Viral, we media, web 2.0, wi fi, youtube, youtube mobile