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After a very successful first Mobile Jam Session during Mobile World Congress in Barcelona, Caroline Lewko of the Wireless Industry Partnership (WIP) and myself are ‘jazzed’ about working together again to bring you the second Mobile Jam Session at the Las Vegas Convention Center – N255 on Monday, March 31, 2008 (9:00 am - 6:00 pm).

The event is free of charge for all participants, coffee breaks, lunch and networking cocktail included. We’re looking for passionate, exciting and talented developers. If you’d like to participate, let’s us know why you’d like to attend and add your name and suggested topic to the invitation list. Candidates who sign up for Mobile Jam Session before March 15 will receive a free CTIA pass!

What’s it all about…

• Infused with the spirit of the early days of Jazz, the Mobile Jam Session is a day to inspire new ideas and innovate solutions to existing challenges. The purpose is focused, but the agenda is improvised along the way.

• It all starts as we open up the mobile ecosystem and connect experienced and talented developers, with industry experts and decision makers. We all know this is often difficult at big conferences, but the Mobile Jam Session makes it possible. We propose an invitation and referral only to get the right mix of participants.

• Most importantly this event is driven by developers – what they want to hear, who they want to talk to, what they want to say. It’s no secret that the industry needs the emerging companies to lead with innovation, to leverage resources and to help change the game. With the right beat, let’s get ready to listen!

Speakers & Topics & Format

Topics are chosen ahead of time by the participants when they register. We match that to industry leaders and include developers as discussion leaders too, to get the right mix of big company expertise and hands –on experience.

The format includes a mix of developer only mixing; an interactive panel; and our unique “Improv” sessions where 5-6 discussion leaders facilitate small groups of participants.

See the agenda and pictures from the session in Barcelona. Jam on!

I’m heading to San Francisco next week for the Mobile 2.0 and Web 2.0 Summit related events. One of THE events I’m looking forward, organised by friend Caroline Lewko from WIP Connector is the Essence Event on October 23.

Only 2 blocks away from Moscone Center to party, mingle with Mobilists and to network with rogue influencers; probably one of the most essential get togethers during CTIA Wireless I.T. & Entertainment 2007.

es•sence (s ns)

the choicest or most essential or most vital part of some idea or experience

Subscribe here to the invitation only list, only 160 places left when writing this…

Caroline invited me to write something on online branding and PR of emerging companies in the mobile market space for this months’ newsletter of the Wireless Industry Partnership (WIP). Many people ask me if they should use a PR company to get their message and brand out there and I often reply - it depends at what stage the company is. There’s a lot of good ideas out there that can be turned into real business and easily promoted on the Internet in technology channels, but I see mobile as a very specific market due to it’s roots in telecoms. It’s only in the last 2-3 years we see a lot of convergence happening in different areas, so depending where your market focus is, you can target specific groups to communicate to.

Read my 3 key tips and stuff to avoid using PR in the mobile industry at WIP Connectors website or download the newsletter directly here (pdf).