Here’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.

I saw many people taking pictures during the presentation :D I you’re one of them, and if you want to share them just ping me if you have some good ones, I’ll be happy to link them and/or share them with my readers.

NOTE: As for the startups represented here, they are only some of the ones I am following. This is not intented as a complete overview but a representation and moment in time. If you’re not included in this presentation you might be in my next one :) Just ping me if I missed you somehow.

Some bloggers reported already (in Dutch) on my presentation:

Tom Wesseling @ Marketingfacts

Lia Vieveen @ Frankwatching

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2007 was a very prosperous and exciting year for mobile technology in general, still we’re just at the beginning of a new era of more magic to come in the mobile and web convergent area’s. So, traditionally I’m writing down 10 Mobile Trends for the coming year, always a good personal excercise how close one is predicting mobile market trends and an indicator of what I think will matter in 2008.

Read my Mobile and Wireless Trends for 2007 and check for yourself my gut feeling on what happened yet and what is still to come. It seems very obvious and easy but predicting trends can be tricky, just try it for yourself! Check also my del.icio.us for some interesting predictions from other technology blogs I bookmarked during holidays. One of my favorite readings during holidays is still Carlo Longino’s and Russell Buckley’s yearly predictions at Mobhappy. Do check them out!

So here are my Mobile and Wireless Trends for 2008:

  1. Google’s Android and the Open Handset Alliance will definately take off in 2008. While the iPhone is doing probably the best job embracing mobile and web convergence, the Apple OS is still a closed system and used by a rather small market segment of users. Nokia’s Nseries - though all remarkeable devices - didn’t produce any breakthrough Symbian OS changes last year and is still too buggy to go mass-market - I don’t see my sister or father perform a device software update; which leaves the opportunity for Google and the Open Handset Alliance to get the new Linux-based operating system Android on several cutting-edge smartphones before year-end. Mobile OS, a truely competitive space in 2008!
  2. The Rise of the Mobile Social Networks. M:Metrics released some promising data mid-2007 on the rise of the Mobile Social Networks. With the big social media networks all going mobile in 2007 (Facebook, MySpace, YouTube and Bebo, …), this trend will continue to rise in 2008, sustained by more flat rate introductions on different markets.
  3. Apple will be seriously attacked by the music industry on its own, once disruptive, iTunes business model. 2008 will be the year of further downfall of DRM and the raise of watermarked audio-files. With Sony BMG planning to drop DRM - the last of the Big Four record labels with Warner Music Group, Universal Music Group and EMI Music, to throw in the towel on digital rights management. The end of DRM might embolden a host of new, online download venues initiated by the Big Four in its searches for a successful digital strategy. Note also the rise of new business models (!) giving away DRM-free, ad-supported music downloads, like the recently founded Rcrd Lbl by Peter Rojas. Read my DRM Free at Last! for a recent overview and links to previous posts on this topic.
  4. Telefonica will introduce the 3G iPhone. To be announced at Mobile World Congress in Barcelona in February?
  5. The return of the Location-Based Services. Since Nokia introduced the Nseries N95 with built in GPS, Location-Based Services are becoming exciting again. A new wave of mobile services and applications build on the location of the user (cell-ID and/or GPS) will see the light this year, driven by the open Google Maps API and flickr’s geotagged photo function. Read also my early 2005 coverage on the formerly known MoSoSos.
  6. First iPhone competitors coming to market. Nokia will introduce a serious competitor for the iPhone. It has the hardware manufacturing intelligence and knowledge to come up with its own multi-touch screen interface. Biggest challenge for Nokia (and other manufacturers) will be to keep the OS user-experience as simple as the iPhone. Expect some great innovating devices from HTC too in 2008! (checkout the HTC Touch Dual).
  7. Mobile Video Blogging starting to taking off. Though still to be used by early adopters, mobile video blogging tools such as Kyte.tv mobile are already doing a great job with Floobs and KaZiVu also looking very promising (both still in beta), not to forget about YouTube Mobile. All eyes will be on Seesmic however that has the right start-up vibe - instigated daily by its impressive experienced shareholders (and web 2.0 icons) and its very active beta-testers community. Imagining Seesmic to be used on your mobile phone is an easy one, the challenges for Seesmic are to bypass the complex technical issues and delivery of its great idea.
  8. Mobile search, as already predicted last year will continue to be one of the most important and most used mobile applications. I keep this one in my list adding that some new players might disrupt the big Search market players, not having figured out the real mobile search issues such as accuracy, context, relevance, latency and the correct display of local and niche results.
  9. PRM (Personal Rights Management) and Privacy policies and procedures will be high on the agenda for every entreprise and conscious connected individuals. Already talk of the connected crowds at LeWeb3, opening the Social Graphs might appear cool in your social media community but has to be done right! As a starter, check out Dataportability.org and watch Robert Scoble explaining his recent portability issues with Facebook.
  10. Twitter and the breakthrough of the ultimate Mobile Presence Tool. Yes, Twitter is the utlimate mobile presence tool, since it’s the easiest to use (through SMS and mobile web access), and most accurate to stay connected at any time from anywhere… Jaiku has a definately a richer client but Twitter is the most easily integrated into most of your social networks, checkout MoodBlast that can simultaneously update multiple chat clients and web services presence tools. 2008 will also see the rise of lifestreaming apps like Tumblr, surprisingly simple on the web and looks great on your mobile phone.

Some of the downers of 2007:

- the sudden death of great blogger Marc Orchant - my deepest sympathies to Marc’s family.

- the whole blognation’s saga - one nation, many bugs…
- and just recently Om Malik’s heart attack - wish him strength, get well soon, Om!

Definately an urge for all bloggers not to forget about their daily excercise, no less!

I wish all my readers a great and magic 2008!

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Since Google anounced it’s partnership with LG Electronics it becomes more and more obvious that Google will launch it’s own branded handset in the very near future. The news today on TechCrunch that Google is in acquisition discussions with telephone management startup GrandCentral is just another logical step by Google to enter the ‘mobile connected services’ space the company is already quite present. I mentioned about GrandCentral and The Mobile VoIP-wave coming to us in this article I wrote a couple of months ago for Read/WriteWeb.

The basic idea around GrandCentral is “one phone number for all your phones, for life.” As we change jobs, homes and cell phones, there are a lot of phone numbers to keep track of, and keeping everyone up to date with your most recent phone numbers is a real cost. If you use GrandCentral you can give out a single phone number. What happens when that person calls that number depends on his/her relationship to you, and what you are doing at the time.

While many are focused on the iPhone launch later this week, some other rumours are popping up about Google involved in Apple buyout rumours circulate as iPhone launch nears. In any case, the mobile space becomes more and more strategic and competitive, just look at the brands - we couldn’t even think of being mobile this year - only a few years ago… MySpace, YouTube, eBay, Yahoo!, Google, Apple, Prada, just to name a few… Oh God I love my job :-)

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youtube1.jpgSpotted on Mashable Twitter channel, checked it and works fine! The m.youtube.com site has now gone live, providing easy browsing access to YouTube from mobile devices. The mobile homepage carries a warning message: “YouTube Mobile is a data intensive application. We highly recommend that you upgrade to an unlimited data plan with your mobile service provider to avoid additional charges.”

I haven’t tried the upload clips from my mobile phone option to YouTube by following these instructions for this simple reason: users need to upload videos from their mobile phones (or cellphones) to YouTube by sending an MMS message to an email address. Depending on your connection, this can take some time, even to upload short video clips, so be sure to check your dataplan first and/or your MMS pricings before to try this out to avoid surprises. BTW: to all PARENTS: whatch your teenage kids dataplans :-D

Below a short ‘collage’ I made of the browsing experience with example of Paris Hilton Diaries, videos in Real Player. Sorry for the bad picture quality, for one reason or another my mobile screenshot shortcuts don’t seem to work in my Nokia browser :-(

hiltondiaries.jpg

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YouTube MobileSpotted at Jason Delport’s Mobile Observations:

At the end of last week there was a lot of talk in the blogosphere about the YouTube Mobile site going live and I was looking forward to putting it through it’s paces. I tried it in Firefox (without UA spoofing) and got a blocked message and so I tried it on my N70 and got the same message. I gave up on it but this morning I thought I would try again and was surprised to find that it worked in IE7! It’s still blocked in Firefox and on my N70 but you can see from the image below that the site is actually up and running. I’m not sure what’s going on with the blocking, seems inconsistent to me, why allow IE7 and block Firefox? The site is built in XHTML-MP and the videos are encoded in what looks to be 3GPP. I am looking forward to wasting a few travel hours watching videos on my mobile in the near future.

Oh dear, I will have to block my daughters’ 3G phone access again I’m afraid when this is finally going to be anounced. Parents, watch your bills the coming months! The content owners will be winners again since users want to connect to this kind of content from wherever on whatever device, doesn’t matter really the network as long as it’s affordable… the cost is going to be key to acces that content and to be part of creating some. Short video content is ideal for mobile but I don’t have to repeat all this things again here, no?

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MusicStrands MobileIt has been a while since I wrote on mobile music applications; not the ones as we know of them now - simple OTA downloads of ring-, real- and mp3 tones, but the ones that are just coming to the mobile market and are using new, innovative technology to create different business models for the mobile music scene. In a few years from here, buying music will be a complete digital process and the mobile is going to play a crucial part in this. For the readers missing this point, feel free to browse my archives, category mobile music.

One of the companies I discovered last year was Musicstrands. At first that time, I thought another social music service like Last.fm and Pandora, build on collaborative filtering and recommendation technologies to make you discover new music. An sich, to me, the way to go if you’re considering digital music distribution for the coming years. But MusicStrands is different in the way they choose resolutely for Mobile. I got really interested in what they do when I saw their Music Guru demo-presentation during 3GSM, a conceptual prototype of a next generation 3G/PC music player, developed jointly by Vodafone Group R&D, MusicStrands and Adobe. I wrote about that in my 3GSM Afterwrap.

Last weeks’ article from Carlo in Business 2.0 “Your Wireless Future” mentioned them again so I went to visit Musicstrands‘ website for an update. I must admit, I liked the progress and the new stuff I could do with it on my cell phone.

You can download the MyStrands plugin for iTunes, join the community, create your own playlists (or upload existing ones), tag your music and share it with others and receive recommendations form others. A lot of new stuff has been added lately like Playlist builder, tagcloud, m-charts, world map. Check it out!

MyStrands

Check also their MusicStrands Labs and discover their experiments with Music Discovery through Web 2.0 Mashups:

“With these collections of mashups, you are able to discover multi-media content related to your favourite artist/s. Just write down an artist name and click Go. We will fetch the artist biography from Wikipedia, photos from Flickr, videos from YouTube, posts from Technorati, personal goals from 43things, and events from Upcoming. You can then use recommended artists from MusicStrands to continue the experience and enjoy more multi-media content for those suggested artists.”

Way to go!

MusicStrands Mobile Home

Discover MyStrands Mobile, it works on Symbian, Windows Mobile, Smartphones, Java phones, and soon, BREW. You can download the Windows or Java client versions here or visit mobile.musicstrands.com directly from your mobile. Here’s what you get once you created your profile. I leave the discovery process for you to discover :-)

MuscStrands created OpenStrands Public API, a set of web services for developers interested in adding MusicStrands functionality to their non-commercial applications, the obligatory smart move for every self-respecting software development company.

I tried out probably everything I could during a weekend and got all excited about the progress, specifically in the mobile field, everything run smoothly. What MusicStrands offers the mobile industry is desktop, website, and mobile discovery solutions, that work synchronised, and work independently.

MusicStrands Reccomendations

After having tried all the goodies, I wondered how MusicStrands positions itself against the ones as last.fm and Pandora including iTunes - they recommend tunes nowadays too, so I asked the guys behind MusicStrands and got in touch with Gabriel Aldamiz-Echevarria, Vice President, Communication at Musicstrands, he was very helpful giving feedback on my curiosity.

On the question how MusicStrands differs from VisualRadio he answered: “Visual Radio is not a personalized service. MusicStrands builds the technology to provide personalized mobile radios, based on the specific tastes of individuals and groups (plus other functionalities). So I would say these are two different services.”

Asking Gabriel about the key differences with services like last.fm and Pandora, he says:

“last-fm — offers weekly artist recommendations, based on the entire profile of a user; - last.fm does not understand the context of users, most of us have eclectic tastes in music (we may like both Mozart and AC/DC, but never listen to them together) and listen to specific artists or songs at specific moments. Last.fm fails to understand this, and contextual recommendations are critical for the mobile industry (recommend me what I want to listen to NOW, although I like AC/DC, I may not feel like listening to them now). MusicStrands recommends songs, artists and albums. Last.fm recommends artists. And they can only do that weekly. We do that instantly, whenever a recommendation is needed.

Pandora offers currently 400,000 songs and we offer today 6Million and are growing rapidly thanks to our Indy project. Pandora is a group of experts defining similarity; at MusicStrands, it is the community that decides that 2 songs are similar. Their approach is not scalable (because it requires “expert” intervention), MusicStrands’ technology has been designed to scale, to be able to recommend millions of different items to millions of different individuals.”

More on his vision of MusicStrands, as opposed to other technologies:

“It’s all about discovering music and rediscovering your own music library and manage your content.

The idea is to provide contextual music recommendations. Additionally, MusicStrands wants not just to push music, but to help people pull, decide what they may like, and therefore we provide people with tools to dig into the long tail, allowing people to guide the recommender towards the music that each of us might enjoy most. If you don’t like what you get, you can keep digging into the music universe. (by playing with “My recommendations” at the website). Additionally, any independent artist can upload their music, or information about their music, for free to MusicStrands and get discovered!

Many people have told us that their problem is not to find new music, but to manage and rediscover all the music that they already have. And that is why we have the playlist builder, as a way to help people dig into their own music library, as an easy way to fill their iPods.”

In relation if MusicStrands should consider iTunes as a ‘mobile competitor’, Gabriel was pretty straightforward:

“Our technology is scalable, reflects tastes of people, understands context, mobile+online+desktop synchronized solutions work together and independently, and is designed to facilitate the creation of mobile communities around music. I believe social recommendation and discovery technologies will become critical differentiators for online and mobile services. With regard to iTunes mobile presence, there is in fact a lot of room for improvement by building more intelligent mp3 players, with and without connectivity.”

“I truly believe we are approaching a uniquely wonderful age to be a music fan”, I believe so too!

One last thing: the first thing I did - and I normally do - when opening iTunes (now with MyStrands plugin) was playing one of my favourite podcasts in iTunes. This functionality currently doesn’t exist with MusciStrands but I think it would be great to recognise the tunes from a radio podcast and getrecommendations and find out immediately about the tunes playing. I’m sure I would buy immediately some of the weekly tunes played at the Basic Soul podcasts from Simon Harrisson.

BTW: have you noticed that a lot of the great tunes these days are available ONLY on vinyl?

… but that’s for another post!

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